DraftKings, a prominent name in the realm of sports betting, has sealed a pivotal agreement with NASCAR, marking its entrance into the vibrant North Carolina market pending necessary licensure and regulatory nods. This collaboration marks DraftKings’ expansion into its 27th state, following the recent announcement of its imminent entry into Vermont’s market on January 11.
The written designation agreement not only grants DraftKings access to operate in North Carolina but also cements its exclusive position as the daily fantasy sports partner of NASCAR across both the United States and Canada. As part of this comprehensive deal, DraftKings assumes the role of an Authorized Gaming Operator of NASCAR, unlocking additional sponsorship benefits within NASCAR’s national ecosystem.
Matt Kalish, President of DraftKings North America, highlighted the synergies between DraftKings and NASCAR, emphasizing their shared commitment to enhancing the fan experience. Kalish remarked, “DraftKings and NASCAR have collaborated closely with each other over the years, sharing a like-minded commitment to enhancing the fan experience. We look forward to the next chapter in our journey together and offering our leading mobile sportsbook to fans in the state of North Carolina.”
Echoing this sentiment, Joe Solosky, Managing Director of Sports Betting at NASCAR, commented, “DraftKings has a proven track record of enhancing the fan experience across sports. We are thrilled to continue working with DraftKings to deliver NASCAR fans more engagement opportunities and bring its leading mobile sportsbook to North Carolina.”
The strategic alliance with NASCAR comes on the heels of DraftKings’ significant success in Ohio’s sports gaming landscape. Recent figures released by the state revealed that DraftKings dominated November’s online sports gaming taxable revenue, generating an impressive $22.5 million. This underscores DraftKings’ prowess and influence in driving substantial revenue within the sports gaming sector.
With the forthcoming expansion into North Carolina and the consolidation of its partnership with NASCAR, DraftKings continues to assert its position as a frontrunner in the sports betting domain, aiming to elevate the fan experience and engagement within the evolving landscape of sports entertainment.
