Swedish gambling has once again asserted its dominance on the global stage, revealing staggering financial achievements for the year 2023. Licensed operators disclosed a monumental revenue figure of SEK 27.1 billion, solidifying Sweden’s position as a formidable player in the ever-evolving landscape of international gaming.

Swedish Gambling

Swedish Gambling Revenue

Online Swedish Gambling 

Online gambling stands tall as the undisputed leader in Sweden’s gambling landscape, commanding a lion’s share of the market with a whopping 62.7% of all gambling revenues in 2023. The digital realm of online casinos and sports betting platforms contributed significantly to the overall revenue, generating a staggering SEK 17 billion ($1.6 billion/€1.5 million) throughout the year.

Commercial Online Gambling Growth

Commercial online gambling, encompassing both online casino gaming and sports betting, witnessed robust growth, amassing just under SEK 4.4 billion ($425.6 million/€392.3 million) in the fourth quarter of 2023. Despite minor fluctuations, the yearly total for 2023 remained formidable, marking a slight decrease of 0.6% compared to the previous year.

Digital Revenue Surge

The digital realm contributed significantly to Sweden’s overall gambling revenue, generating a staggering SEK 17 billion in 2023. This surge underscores the increasing preference for online gaming platforms among Swedish players.

Sustainable Growth Trajectory

Despite marginal fluctuations, the yearly total for 2023 remained formidable, signaling the resilience and sustainability of Sweden’s online gambling sector.

Challenges in In-Person Gambling

While online gambling thrives, in-person gambling experiences faced diverse challenges in 2023. State lottery and slot games reported a decline in revenue, while state casino gambling through Casino Cosmopol encountered significant setbacks.

Turbulent Period for In-Person Establishments

Casino Cosmopol experienced a sharp decline in revenues, with a 33.8% drop in the fourth quarter of 2023 compared to the previous year. This turbulence underscores the challenges faced by traditional brick-and-mortar gambling establishments.

Self-Exclusion Trends

The report highlights an increasing number of individuals opting for self-exclusion through the national program, Spelpaus.se. By the end of 2023, approximately 104,000 individuals had chosen to self-exclude, reflecting a growing awareness of responsible gambling practices.

Addressing Problem Gambling

The rise in self-exclusion signifies a proactive approach towards addressing problem gambling in Sweden. It underscores the industry’s commitment to fostering a safe and responsible gaming environment.

Future Prospects

Despite challenges, Sweden’s gambling industry remains poised for further innovation and growth. As the sector navigates evolving trends and regulatory frameworks, it continues to demonstrate resilience and adaptability.

Embracing Innovation

The future of the industry depends on its willingness to fully embrace technological advancements and adapt rapidly to regulatory changes, aiming to enhance player experience and ensure enduring sustainability.

FAQs- Your Guide to Sweden’s Gambling Revenue

1. What contributed to Sweden’s emergence as a gambling powerhouse?

Sweden’s dominance in gambling stems from its robust online gambling sector, which commands a lion’s share of the market revenue.

2. How did in-person gambling fare in Sweden in 2023?

In-person gambling, particularly state lottery and casino gambling, faced challenges with declining revenues, reflecting shifting consumer preferences.

3. What is Spelpaus.se, and why is it significant?

Spelpaus.se is Sweden’s national self-exclusion program, allowing individuals to opt out of gambling activities, addressing concerns related to responsible gambling.

4. What are the implications of Sweden’s gambling revenue surpassing SEK 27.1 billion in 2023?

Sweden’s substantial gambling revenue signifies its enduring prominence in the global gambling landscape, indicating sustained growth and influence.

5. How does regulatory dynamics affect Sweden’s gambling industry?

Regulatory frameworks play a crucial role in shaping Sweden’s gambling landscape, influencing market dynamics and consumer behavior.

6. What lies ahead for Sweden’s gambling industry?

Despite challenges, Sweden’s gambling industry remains poised for innovation and growth, leveraging evolving trends and regulatory frameworks.


Sweden’s gambling industry has displayed resilience and adaptability in the face of evolving dynamics, with online gambling emerging as the undisputed leader while in-person establishments navigate challenges. Despite fluctuations and shifts in consumer behavior, the industry remains poised for continued growth and innovation.

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