B2B gaming supplier Push Gaming has significantly bolstered its standing in the Greek market through strategic collaborations with leading operators Novibet and Betsson. This move comes on the heels of the conclusion of Push Gaming’s exclusivity deal with Kaizen, further expanding the company’s footprint in the dynamic Greek gaming landscape.
Novibet and Betsson, both prominent names in the gaming industry, will now offer their Greek player base access to Push Gaming’s diverse content library, featuring popular titles such as Razor Returns, Jammin’ Jars, Wild Swarm, and Retro Tapes. The partnerships enable Novibet and Betsson to seamlessly integrate Push Gaming’s innovative portfolio into their platforms, enhancing the gaming experience for their users.
Fiona Hickey, Director of New Business and Markets at Push Gaming, expressed enthusiasm about these significant partnerships, stating, “A pair of deals of this magnitude is huge news for us as we look to grow our profile in Greece. Novibet and Betsson are two of the biggest names in the business and offer unrivalled exposure in a vibrant market.”
Hickey continued, “We’ve got an incredibly exciting portfolio of games with so much more quality on the horizon and we’re thoroughly looking forward to providing both with more of the best games in the industry.”
This announcement follows Push Gaming’s successful expansion into the Romanian market through a collaboration with Maxbet.Ro. The partnership aimed to offer players on Maxbet.Ro’s platform access to Push Gaming’s diverse portfolio, featuring recent releases like Boss Bear, Fish ‘n’ Nudge, and Goat Getter.
Push Gaming’s international influence extends beyond Greece and Romania. The company recently made a substantial debut into the Swiss market with an exclusive collaboration with Grand Casino Luzern, featuring titles such as Razor Returns, Jammin’ Jars, Wild Swarm, and Boss Bear.
Earlier in the year, Push Gaming marked its presence in the Colombian market through a strategic partnership with Skywind, reinforcing the company’s commitment to expanding its global footprint and delivering engaging gaming content to players worldwide.
