Pragmatic Play, a leading supplier in the iGaming industry, has solidified its foothold in the Latin American (LatAm) market through a strategic partnership with Betcris, a prominent operator in the region. This collaboration is set to encompass three distinct verticals, aiming to provide customers with an expansive array of gaming options spanning slots, live casinos, and virtual sports.
As a result of this partnership, Betcris has seamlessly integrated a selection of Pragmatic Play’s games into its platform. The offerings include well-established titles like Gates of Olympus and Sugar Rush, together with recently launched games such as Zeus vs. Hades – Gods of War and Spaceman.
Pragmatic Play’s live casino portfolio presents an engaging mix of game show titles, featuring popular choices like Sweet Bonanza Candyland and PowerUp Roulette, as well as traditional offerings like roulette and blackjack. The integration also incorporates cutting-edge technology and animation to enhance the virtual sports content available, opening up betting opportunities on racing, football, and motorsport for customers.
Victor Arias, VP of Latin American Operations at ARRISE, powering Pragmatic Play, expressed enthusiasm about the collaboration, stating, “It isn’t the number of signed deals as much as the quality of operators. Betcris provides us with another tremendous brand to showcase Pragmatic Play content. We couldn’t be happier to see Pragmatic Play products there.”
Mauricio Delgado, Casino Manager at Betcris, commented, “As a leading LatAm bookmaker, Pragmatic Play’s games are a great asset for Betcris. We’re anticipating a positive reaction from our players and a positive impact upon our customer experience.”
This partnership marks another strategic move for Pragmatic Play to expand its global reach. It follows a series of recent collaborations, including ventures with Niké, Gaming Platforms, and Circus, underscoring the company’s commitment to diversifying its partnerships and offerings in the dynamic iGaming landscape.
