EveryMatrix, a leading provider of iGaming software, content and services for casino, sports betting and payment solutions, has announced the appointment of Bobby Longhurst as its new Group Chief Commercial Officer (CCO). Longhurst, a seasoned professional with over 15 years of diverse experience in the industry, steps into the role following a successful tenure as the Managing Director of SportingTech.

Having held key positions in prominent companies such as Pronet Gaming and SBTech, Longhurst expressed his keenness about joining EveryMatrix, saying, “At this stage of growth, I am delighted to be on board.”

The appointment of Longhurst is part of a series of strategic changes within EveryMatrix’s executive team. On January 18, Stian Hornsletten transitioned to the role of CEO of Games, relinquishing his former position as Group CCO, a role now filled by Longhurst. Additionally, Nikolina Gabelica was recently appointed as the Head of Lottery, bringing over two decades of experience in senior and chair roles, including roles at the Croatian Lottery and The European Lotteries.

Longhurst’s extensive background includes a three-year stint as Director, Business Intelligence at a venture capital firm and the CEO of his own human capital acquisition company, Farrell Longhurst. He entered the gambling sector in January 2017, marking the beginning of his remarkable journey in the industry.

Commenting on the appointment, EveryMatrix Group CEO Ebbe Groes expressed the company’s commitment to investing in top talent. He noted, “We are continually looking to invest in the best talent the industry has to offer… Bobby is a well-respected and well-known individual within iGaming with extensive commercial, product and strategic experience and knowledge that will provide us with even greater firepower to expand our reach across new and existing verticals, global markets and technologies.”

In response to his new role, Longhurst stated, “I’m looking forward to leading EveryMatrix’s commercial strategy with some very exciting projects in the pipeline.” His leadership is expected to play a pivotal role in steering EveryMatrix through an exciting phase of growth, reaffirming the company’s dedication to innovation and success in the dynamic iGaming landscape.

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