Enteractive, a leading player reactivation and retention solutions provider, has entered into a strategic collaboration with BVGroup, marking a significant step towards targeted campaigns and revenue optimization across BVGroup’s diverse portfolio of brands and global markets.

The primary objective of this partnership is to deploy precisely tailored campaigns that focus on converting registered non-funded accounts and reactivating specific segments within dormant player databases across BVGroup’s extensive brand network. By leveraging Enteractive’s expertise in personalized interactions, the collaboration aims to unlock incremental revenue from previously untapped segments within the player base.

Brent Almeida, Chief Commercial Officer at BVGroup, emphasized the value of Enteractive’s tailored approach in engaging specific player segments, saying, “Enteractive stands out as the perfect collaborator for engaging player segments that benefit from such a tailored approach, whether that involves converting non-funded registrations or reviving inactive players. The focus will be on specific audience groups that are likely to react more positively to direct and personal interaction, all with the aim of increasing the overall efficiency of our marketing activities across our diverse portfolio of brands and geographic territories.”

Andrew Foster, Chief Business Officer at Enteractive, expressed excitement about the collaboration, highlighting the comprehensive business approach of BVGroup. Foster commented, “BVGroup adopts a comprehensive view of their business, so we’re excited to be providing our services for a like-minded iGaming company that values tapping into all potential player revenue channels. Leveraging the power of its brand portfolio, including its iconic flagship brand, BetVictor, we firmly believe that Enteractive will enhance BVGroup’s roster of active and depositing players.”

This collaboration follows BVGroup’s corporate rebranding from BetVictor, as the company maintains a strategic focus on delivering technological solutions and forging partnerships within the gambling industry. Enteractive, with a proven track record in successful collaborations with Spinwise, Coolbet, and BetCity, specializes in reactivation activities and personalized retention services. The company’s outstanding contributions were recognized at the Global Gaming Awards London 2023, where Enteractive was honored with the prestigious Service Provider of the Year award.

As Enteractive and BVGroup join forces, the partnership underscores a shared commitment to innovation, player engagement, and unlocking untapped revenue streams within the dynamic landscape of the iGaming industry.

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