Fun88 will have operational support throughout Latin America from Betby. It is anticipated that this partnership will propel the development of innovative sports betting services intended exclusively for the Latin American market.
Supplier Betby has broadened its presence in Latin America by forming a strategic alliance with the Asia-focused operator Fun88. Fun88, recognized as the official Asian betting partner for Newcastle United, sought a sportsbook collaborator to drive innovation within the Latin American betting sector. After a comprehensive search, Fun88 chose Betby, renowned for providing official data feeds and APIs.
Chris Nikolopoulos, Chief Operating Officer at Betby, remarked, “Fun88 has established itself as a leading brand in the Asian market. With an experienced leadership team and an ambitious growth strategy, Fun88 has all the ingredients Betby looks for in an operator.”
A spokesperson from Fun88 commented, saying, “We are excited about our partnership with Betby and look forward to bringing our passion and expertise for sports and betting to the Latin-American market. The overall quality and flexibility of Betby along with their dedicated team support makes us confident in this collaboration.”
This partnership coincides with Betby’s strategic endeavors, including the recent appointment of Pierre Pulis as the Head of Marketing. Pulis, leveraging his background in spearheading extensive marketing initiatives within the B2B sports betting domain, is poised to contribute to Betby’s growth strategy.
Additionally, Betby recently incorporated infiGaming content into its sportsbook through Africa365.com and organized a fundraising auction for a charitable cause.
