Allwyn UK has promulgated the selection of Steve Parkinson as its new Brand and Marketing Director. Bringing a wealth of experience from senior positions at Bauer Media, Parkinson has played pivotal roles in overseeing the growth and brand development of major media entities, including Kiss, Magic, Absolute Radio, Jazz FM, Planet Rock and others.

In his most recent role at Bauer, Parkinson assumed the position of head of Strategic Partnerships and Events, where he led the executive team for the national charity, Cash for Kids. His professional journey also encompasses roles such as Marketing and Brand Director at EMAP and nearly a decade at Chrysalis, where he held key positions, including Managing Director and Marketing Director for the Heart, Galaxy, and LBC brands.

Lucy Buckley, Chief Commercial Officer at Allwyn, expressed confidence in Parkinson’s appointment, stating, “In Steve, we have appointed a proven marketing leader who has been integral to the development and growth of key media brands. We’re excited about what he can bring to Allwyn and The National Lottery, with his wealth of experience in senior marketing roles.”

Buckley continued: “We’re hugely grateful to Ivor for everything he’s done for The National Lottery and would like to thank him for his enormous contribution. We’ll continue to benefit from his expertise right up until April as he hands over the reins to Steve – but he leaves The National Lottery’s brands in great shape.”

Parkinson shared his excitement about the new role, expressing, “I’m delighted to be joining Allwyn at such an important time as we approach the start of the fourth National Lottery licence period. The National Lottery is a huge part of UK life and contributes so much to society through Good Causes funding – so to come on board at the very beginning of a new era, with a new operator, is incredibly exciting.”

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