UK Boxing: Boxxer Announces New Partnership with Betfred

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Boxxer, the renowned boxing promotion company founded by Ben Shalom in 2018, has cemented its position as a dominant force in the world of boxing. As the exclusive provider of boxing content to Sky Sports, Boxxer has captivated audiences in the UK, Ireland, and over 150 territories globally with thrilling live events, top-tier talent, and a fresh approach to boxing promotion. Recently, Boxxer took a major step forward by announcing a new partnership with Betfred, one of the UK’s most established and respected sports betting brands.

This collaboration is set to further enhance the fan experience and elevate the visibility of both brands, with exciting new features being introduced as part of the deal. This article delves into the details of this partnership, its implications for the boxing world, and the future of Boxxer and Betfred’s collaboration.

The Evolution of Boxxer: A Rising Force in Boxing Promotion

Boxxer, despite being a relatively new player in the boxing promotion industry, has quickly established itself as a major name. Led by Ben Shalom, the youngest licensed promoter in the UK, Boxxer has built a strong reputation for delivering thrilling, high-energy events with a diverse roster of fighters. Some of the most prominent fighters under the Boxxer banner include Chris Eubank Jr., Joshua Buatsi, and Natasha Jonas.

Boxxer’s ability to attract top-tier talent is one of the reasons it has grown rapidly. Partnering with Sky Sports to provide exclusive content has been another game-changer for the promotion, giving Boxxer a massive platform to showcase its fighters and events. The partnership with Sky Sports has allowed Boxxer to reach a wide audience in the UK and Ireland, and its broadcasts are available in over 150 territories worldwide, making it a true global force.

Betfred: A Leader in Sports Betting

Betfred is a name synonymous with sports betting in the UK. Founded in 1967 by Fred Done, Betfred has grown into one of the largest bookmakers in the country, with a strong presence in both retail and online markets. The company is known for its passion for sports, particularly horse racing, rugby, football, and now, boxing.

Betfred’s reputation for delivering an exceptional betting experience, combined with its deep-rooted passion for sports, makes it the ideal partner for Boxxer. This partnership is a natural extension of Betfred’s commitment to enhancing fan engagement and supporting UK sports at all levels. By teaming up with Boxxer, Betfred is venturing deeper into the world of professional boxing, which has seen a resurgence in popularity in recent years.

Key Elements of the Boxxer-Betfred Partnership

The partnership between Boxxer and Betfred promises to be a significant development in the world of boxing promotion. Several exciting elements will be introduced as part of this collaboration, ensuring that fans and viewers are treated to an enhanced experience. These key elements include:

Prominent Branding at Boxxer Events

As part of the partnership, Betfred branding will be integrated into all of Boxxer’s events. This includes visible branding on the ring, ropes, and other key areas of the event broadcast, ensuring that Betfred is front and center at some of the most high-profile boxing matches. This increased visibility is not only beneficial for Betfred but also adds a level of prestige to Boxxer events, associating the brand with a household name in UK sports betting.

Betfred Fight of the Night Feature

One of the most exciting aspects of this partnership is the introduction of the “Betfred Fight of the Night” feature. This unique element will highlight the most thrilling fight at each Boxxer event, giving fans something extra to look forward to. The Fight of the Night feature not only adds excitement for fans but also enhances Betfred’s involvement in each event, creating a deeper connection between the promotion and the bookmaker.

Pre-Promotional Activities and Digital Content Creation

Betfred’s involvement doesn’t stop at branding and the Fight of the Night feature. The partnership will also see Betfred participating in pre-promotional activities for Boxxer events. This will include digital content creation, allowing both brands to reach even larger audiences through social media and online platforms. Betfred’s experience in digital marketing, combined with Boxxer’s growing popularity, is expected to result in highly engaging and innovative content that resonates with boxing fans.

Kicking Off with a Major Event at the Copper Box Arena

The Boxxer-Betfred partnership will officially launch with the upcoming Boxxer event on 19 October at the Copper Box Arena in London. Headlining this event is Adam Azim, a rising star in the boxing world, who will face former world title challenger Ohara Davies. This event promises to be a thrilling start to what is expected to be a long and fruitful partnership between Boxxer and Betfred.

The Vision: Long-Term Collaboration and Growth

Both Boxxer and Betfred have expressed their excitement about the partnership, emphasizing the natural synergy between the two brands. Ben Shalom, CEO of Boxxer, commented on the deal, stating: “We’re delighted to welcome Betfred as Boxxer’s new partner. A respected, household name and born out of Greater Manchester like Boxxer, the synergies between the two brands are clear to see.”

Shalom’s emphasis on the synergies between the brands highlights the potential for this partnership to thrive in the long term. With both brands being passionate about sport and deeply connected to the UK, the collaboration is seen as a perfect fit.

Betfred founder Fred Done also expressed his enthusiasm, stating: “We are passionate about sport at Betfred and I’ve always loved boxing. That’s why I’m delighted to sign a partnership with Boxxer and we are looking forward to working with Ben and the team.” Done’s passion for boxing and Betfred’s involvement in sport further solidifies this partnership as a pivotal moment for both companies.

The Future of Boxxer and Betfred

The partnership between Boxxer and Betfred is not only exciting for the two brands but also for boxing fans. With Adam Azim leading the charge at the Copper Box Arena on 19 October, fans can expect a thrilling night of action, enhanced by Betfred’s involvement. The Betfred Fight of the Night feature will add an extra layer of excitement to the event, making it a can’t-miss occasion for boxing enthusiasts.

FAQs About Boxxer and Betfred Partnership

1. What is Boxxer?

Boxxer is a UK-based boxing promotion company founded in 2018 by Ben Shalom. It is the exclusive provider of boxing content to Sky Sports and has a growing international presence across over 150 territories.

2. Who are some of the top fighters promoted by Boxxer?

Boxxer promotes a diverse roster of fighters, including notable names like Chris Eubank Jr., Joshua Buatsi, and Natasha Jonas.

3. What is the nature of the partnership between Boxxer and Betfred?

Boxxer has entered a partnership with Betfred, which will see Betfred branding integrated into Boxxer events, including prominent placement on the ring, ropes, and broadcasts. Betfred will also introduce a “Betfred Fight of the Night” feature and participate in pre-promotional activities and digital content creation.

4. What is the “Betfred Fight of the Night” feature?

The “Betfred Fight of the Night” feature is a highlight of the most exciting and standout fight at each Boxxer event. This feature aims to add extra excitement for fans and enhance Betfred’s involvement in the boxing events.

5. When does the Boxxer-Betfred partnership officially begin?

The partnership officially launches with a Boxxer event on 19 October at the Copper Box Arena in London, headlined by rising star Adam Azim, who will face former world title challenger Ohara Davies.

6. How will Betfred be involved in pre-promotional activities?

Betfred will participate in creating digital content and engaging in promotional activities before Boxxer events, leveraging both brands’ platforms to reach larger audiences and enhance fan engagement.

7. What does Boxxer’s CEO, Ben Shalom, say about the partnership?

Ben Shalom expressed excitement, noting that Betfred is a respected, household name and that both brands share synergies, especially being based out of Greater Manchester. He looks forward to a long and fruitful partnership.

8. What did Betfred’s founder, Fred Done, say about the collaboration?

Fred Done, founder of Betfred, shared his passion for boxing and excitement about the partnership. He emphasized Betfred’s commitment to sports and their enthusiasm for working with Boxxer and being part of Sky Sports Boxing.

9. What impact will this partnership have on boxing fans?

Boxing fans can expect a more immersive and engaging experience, with enhanced event features like the “Betfred Fight of the Night” and the increased visibility of Betfred at major Boxxer events.