Sports Information Services (SIS) has made a strategic move into the African betting market, announcing an exciting partnership with Instasolutions to deliver its renowned fixed odds Numbers draw content. This new collaboration aims to strengthen SIS’s presence in Africa, starting with Kenya and gradually expanding across the continent.

SIS Expands in Africa: New Partnership with Instasolutions Brings 49’s Live Numbers Draws to Kenyan Market

The agreement, which centers around the distribution of SIS-owned 49’s live Numbers draws, is a key development for both companies. It not only brings SIS’s iconic product to Instasolutions’ operator partners in Africa, but also lays the groundwork for the future integration of live horse and greyhound racing, as well as eSoccer and eBasketball content.

SIS’s 49’s Live Numbers Draws: A Betting Favourite

For years, 49’s live Numbers draws have been a beloved product for sports betting enthusiasts. These draws offer fixed-odds betting opportunities, providing a steady and reliable stream of betting options for players. By bringing this product to the African market, SIS aims to enhance its brand visibility and offer an exciting new betting experience to African operators and their customers.

Initially, the service will launch in Kenya through the Instasolutions platform, where SIS expects significant engagement. With betting operators already looking to diversify their product offerings, the introduction of SIS’s content will bring innovation and variety to betting shops and online platforms alike.

Expansion Beyond Kenya: A Pan-African Rollout

While the partnership kicks off in Kenya, SIS and Instasolutions have ambitious plans to roll out the offering across multiple African countries. With Africa’s sports betting market continuing to grow rapidly, the Instasolutions platform provides an ideal springboard for SIS to reach a broader audience.

The expansion strategy will include integrating SIS’s live horse and greyhound racing content, which has proven to be a major draw for bettors globally. In addition, SIS plans to introduce Competitive Gaming content, which is already gaining traction in other markets, including Europe and South America, thanks to its launch with Genius Sports and Superbet.

Key Benefits for Operators and Bettors

One of the key reasons for SIS’s entry into Africa is the high demand for innovative and engaging betting content. By offering a variety of products, from live Numbers draws to virtual sports and competitive gaming, SIS aims to meet this demand while providing operators with revenue-boosting opportunities.

The introduction of SIS’s live racing and competitive gaming products offers new verticals that appeal to both new and seasoned bettors. These products are designed to attract a wider audience, increase engagement, and generate higher turnover for betting operators.

Additionally, SIS’s focus on localized content will ensure that African bettors enjoy products tailored to their preferences. From horse racing to virtual soccer, these options are set to resonate well with local bettors, providing a customized experience that drives repeat business.

The Significance of Competitive Gaming in Africa

The inclusion of Competitive Gaming content—including eSoccer and eBasketball—in future partnerships highlights SIS’s commitment to innovation. As esports betting continues to grow globally, Africa is positioned as a market ripe for this new form of entertainment.

SIS’s Competitive Gaming product has already been met with success in Europe and South America, and the company expects it to have a similar impact in Africa. By offering esports content, SIS not only diversifies its offerings but also taps into the younger, tech-savvy demographic that is increasingly turning to online betting and gaming.

What This Means for the African Betting Market

This partnership between SIS and Instasolutions is poised to have a transformative effect on the African betting landscape. By combining SIS’s cutting-edge betting content with Instasolutions’ strong local presence, the deal provides a win-win situation for both companies and local operators.

Joe Andrews, Head of Sales Africa at SIS, expressed confidence in the partnership, stating: “Having the right partners in areas where we are committed to strengthening our brand through the offering of innovative new verticals is essential.” He emphasized that SIS’s 49’s live Numbers draws and live racing content will strongly resonate across Kenya and beyond, providing a unique betting experience for the local market.

Meanwhile, Sarkis Farah, Managing Director at Instasolutions, noted that this collaboration marks a major milestone for his company. He explained, “As we continue to expand the reach of Instasolutions and broaden the scope of the services we provide and the number of partners we work with, agreeing a tie-up with a leading supplier like SIS is fantastic.”

The Future of Betting in Africa: A Growing Market

The African sports betting market is undergoing rapid expansion, driven by increased smartphone penetration, internet access, and a growing interest in both local and international sports. Partnerships like the one between SIS and Instasolutions are critical in shaping the future of this dynamic market.

Conclusion: The Partnership 

The partnership between SIS and Instasolutions marks a major milestone in the African betting industry. Bhey bringing innovative products like 49’s live Numbers draws, live racing, and Competitive Gaming to the African market, SIS is set to revolutionize the betting experience for operators and bettors alike.

FAQs About SIS and Instasolutions Partnership

1. What is the new partnership between SIS and Instasolutions?

The partnership between Sports Information Services (SIS) and Instasolutions is focused on providing SIS’s fixed-odds 49’s live Numbers draw content to Instasolutions’ operator partners in the African market. This collaboration will initially launch in Kenya, with plans to expand across the continent.

2. What content will SIS provide through this partnership?

SIS will initially provide its 49’s live Numbers draws content, with plans to integrate live horse and greyhound racing content in the future. Additionally, SIS aims to introduce eSoccer and eBasketball content as part of the partnership.

3. Where will the partnership first launch?

The partnership will first launch in Kenya, and there are plans to expand the offering across other African countries soon after the initial rollout.

4. Why is SIS expanding into the African market?

SIS is expanding into the African market to enhance its brand recognition and meet the growing demand for diverse and innovative betting content in the region. Africa’s sports betting industry is experiencing rapid growth, and SIS aims to capitalize on this by offering engaging betting experiences tailored to the local audience.

5. What products are included in SIS’s 49’s live Numbers draws?

The 49’s live Numbers draws offer fixed-odds betting opportunities, providing players with a unique and immersive betting experience. This product is designed to attract a wide range of bettors by offering frequent, reliable betting options.

6. How will the partnership benefit African betting operators?

African betting operators will benefit from the partnership by gaining access to SIS’s world-class betting content, which includes the 49’s live Numbers draws, as well as future live racing and esports content. These products will help operators increase customer engagement and revenue by offering a diverse range of betting options.

7. What other content does SIS plan to introduce in the future?

In addition to 49’s live Numbers draws, SIS plans to introduce live horse and greyhound racing, eSoccer, and eBasketball content. These new products will provide additional verticals for African operators, expanding the betting options available to their customers.

8. How will this partnership impact the Kenyan betting market?

The introduction of SIS’s betting products through Instasolutions in Kenya is expected to offer local operators innovative content, giving them a competitive edge in the market. With more diverse betting options, Kenyan bettors will have access to new, engaging forms of entertainment.