Scientific Games is pleased to announce the extension of its licensing partnership with Fremantle, the well-known distributor behind popular game show brands. This ongoing collaboration has successfully brought a range of beloved game shows, including The Price is Right, Family Feud, and Press Your Luck, to lottery players worldwide. These reimagined lottery games are now live in key markets such as the UK, Australia, Canada, France, and the US.
Scientific Games Extends Licensing Partnership with Fremantle, Bringing Popular Game Shows to Lottery Players Worldwide
Expanding Brand Portfolios
The renewal of this partnership is a strategic move for both companies, allowing them to broaden their respective brand portfolios across these major markets. By leveraging the popularity of Fremantle’s iconic game shows, Scientific Games continues to deliver engaging lottery experiences that resonate with players globally.
A Proven Collaborative Success
Erica Gadecki, SVP Partnership Solutions for Fremantle, expressed her excitement about the ongoing collaboration: “We are delighted to continue this incredible partnership with Scientific Games. Their continued success with bringing our iconic brands to lottery fans around the world is unparalleled.”
Enhancing Lottery Experiences
For Scientific Games, this partnership builds on a series of successful developments in the lottery sector. Recently, the company enhanced its relationship with the Washington National Lottery and also formed partnerships with the Kansas and New York Lotteries in May. Tina Hoover, VP of Licensing for Scientific Games, shared her enthusiasm: “We are thrilled to continue our partnership with Fremantle and look forward to collaborating on more engaging lottery experiences together. Some of the most entertaining licensed brand lottery products offered by Scientific Games are themed to Fremantle TV game shows. Our game design teams continue to push the limits on creative ways to immerse players in their favorite game show brands.”
Global Impact of the Partnership
This partnership has a significant global reach. By bringing these popular game show brands to lottery players in various countries, Scientific Games and Fremantle have successfully tapped into a diverse and extensive market. The popularity of titles like The Price is Right and Family Feud ensures a broad appeal, attracting both lottery enthusiasts and fans of the original TV shows.
Future Prospects
The continuation of the Scientific Games and Fremantle partnership signals a promising future for both companies. With a proven track record of success, this collaboration is poised to deliver even more innovative and engaging lottery experiences. As both companies continue to explore new opportunities and expand their offerings, lottery players around the world can look forward to exciting developments in the near future.
Conclusion: The Licensing Partnership
The renewal of the licensing partnership between Scientific Games and Fremantle underscores the success and potential of their collaboration. By bringing iconic game show brands to lottery players worldwide, they continue to set new standards in the industry. With both companies committed to innovation and excellence, the future of lottery gaming looks brighter than ever.
FAQs About the Scientific Games and Fremantle Licensing Partnership
1. What companies are involved in the recently announced licensing partnership?
The companies involved are Scientific Games and Fremantle.
2. What is the nature of the partnership between Scientific Games and Fremantle?
The partnership involves licensing popular game show brands such as The Price is Right, Family Feud, and Press Your Luck for lottery games.
3. In which countries are these reimagined lottery games available?
These games are available in the UK, Australia, Canada, France, and the US.
4. What has Erica Gadecki, SVP Partnership Solutions for Fremantle, said about the partnership?
Erica Gadecki stated that they are delighted to continue the partnership with Scientific Games, praising the company’s success in bringing iconic brands to lottery fans around the world.
5. What did Tina Hoover, VP of Licensing for Scientific Games, say about the partnership?
Tina Hoover expressed excitement about continuing the partnership with Fremantle and emphasized the innovative and engaging lottery experiences their collaboration creates.
6. What other recent developments has Scientific Games been involved in?
Scientific Games has enhanced its relationship with the Washington National Lottery and partnered with the Kansas and New York Lotteries in May.
7. How does this partnership benefit both Scientific Games and Fremantle?
The partnership allows both companies to broaden their brand portfolios and reach a wider audience by offering popular game show-themed lottery games in multiple countries.
8. Why are the game show-themed lottery products significant?
These products are significant because they leverage the popularity of well-known game shows to create engaging and immersive lottery experiences for players.
9. What was Fremantle’s recent global partnership announcement?
Last year, Fremantle announced a global partnership with Playtech Live for the Family Feud franchise.
10. What are the future prospects of the Scientific Games and Fremantle partnership?
The partnership is expected to continue delivering innovative lottery experiences and expanding their offerings, promising exciting developments for lottery players worldwide.
