Rightlander, a leading provider of compliance and monitoring solutions, has announced a strategic partnership with Soft2Bet, a prominent iGaming platform provider. This collaboration aims to bolster Soft2Bet’s marketing compliance across several key jurisdictions, including Denmark, Italy, Sweden, Romania, and Ontario. By integrating Rightlander’s advanced compliance technology, Soft2Bet can ensure adherence to affiliate regulations and maintain high standards of integrity and trustworthiness.

Rightlander Partners with Soft2Bet to Enhance Marketing Compliance Across Multiple Jurisdictions

Expanding Compliance Capabilities

Rightlander’s Global Reach

Rightlander has established itself as a global leader in advertising compliance. The company operates in numerous international markets and has similar compliance agreements with other notable operators, such as Boylesports in the UK. Since March 2022, Rightlander has also been active in Ontario, providing essential compliance services to operators in this region. This new partnership with Soft2Bet further extends Rightlander’s influence and demonstrates its commitment to helping clients navigate complex regulatory landscapes.

Soft2Bet’s Commitment to Compliance

Soft2Bet’s recent expansion efforts underscore its dedication to compliance and operational excellence. In April 2024, Soft2Bet opened a new office in Malta, a strategic move to strengthen its presence in key markets. Additionally, Soft2Bet entered the Ontario market earlier this year, aligning with its broader strategy to target regulated markets. The launch of a new website in Romania in December of last year further highlights Soft2Bet’s commitment to growth and compliance in emerging markets.

Key Figures Speak on the Partnership

Jonathan Elkin, Rightlander Sales Director

Jonathan Elkin, Sales Director at Rightlander, expressed enthusiasm about the partnership, stating: “We are thrilled to partner with Soft2Bet, a company that shares our commitment to high compliance standards. Our technology will provide Soft2Bet with the tools needed to navigate complex regulatory environments effectively and maintain their reputation for integrity and trustworthiness.”

David Yatom Hay, General Counsel of Soft2Bet

David Yatom Hay, General Counsel at Soft2Bet, emphasized the importance of compliance in Soft2Bet’s business strategy. He commented: “Ensuring compliance is a core component of our business strategy as we expand into new markets. Partnering with Rightlander gives us confidence that we can uphold these standards across all our operations, delivering a safe and secure experience for our customers.”

The Importance of Compliance in iGaming

Navigating Complex Regulatory Environments

Compliance in the iGaming industry is crucial for maintaining operational integrity and trust. As iGaming platforms expand into new and diverse markets, they face varying regulatory requirements that must be meticulously adhered to. Failure to comply with these regulations can result in significant penalties and damage to the company’s reputation.

Rightlander’s Compliance Solutions

Rightlander offers a suite of tools designed to identify and address non-compliant areas within an operator’s operations. These tools provide real-time monitoring and reporting, enabling operators like Soft2Bet to stay ahead of regulatory changes and ensure continuous compliance. By integrating these solutions, Soft2Bet can mitigate risks and focus on delivering exceptional gaming experiences to their customers.

Soft2Bet’s Strategic Growth and Market Expansion

New Office in Malta

The opening of Soft2Bet’s new office in Malta marks a significant milestone in the company’s growth trajectory. Malta is a key hub for the iGaming industry, offering a favorable regulatory environment and access to a skilled workforce. This new office will serve as a central point for managing Soft2Bet’s operations and compliance efforts across Europe.

Entry into Ontario Market

Soft2Bet’s entry into the Ontario market represents a strategic move to capture a share of this emerging market. Ontario’s regulated iGaming market offers significant growth opportunities, and Soft2Bet’s partnership with Rightlander ensures that the company can navigate the regulatory landscape effectively.

Launch of New Website in Romania

The debut of Soft2Bet’s new website in Romania demonstrates the company’s commitment to expanding its footprint in Eastern Europe. Romania is an important market for iGaming, with a growing player base and favorable regulatory conditions. This new website will provide Romanian players with access to Soft2Bet’s diverse portfolio of gaming products, backed by Rightlander’s compliance solutions.

Conclusion: Strengthening Compliance and Growth

The partnership between Rightlander and Soft2Bet represents a significant step forward in enhancing marketing compliance and operational integrity in the iGaming industry. By leveraging Rightlander’s advanced compliance technology, Soft2Bet can confidently expand into new markets while maintaining high standards of regulatory adherence. This collaboration underscores the importance of compliance in driving sustainable growth and delivering exceptional gaming experiences to players worldwide.

FAQs About Rightlander’s Partnership with Soft2Bet

1. What is the partnership between Rightlander and Soft2Bet about?

The partnership involves Rightlander providing Soft2Bet with advanced compliance and monitoring solutions to ensure that Soft2Bet adheres to marketing regulations across multiple jurisdictions, including Denmark, Italy, Sweden, Romania, and Ontario.

2. Why is compliance important in the iGaming industry?

Compliance is crucial in the iGaming industry to maintain operational integrity, avoid significant penalties, and protect the company’s reputation. Adhering to regulatory requirements ensures that operators can offer safe and secure experiences to their customers.

3. What specific compliance solutions does Rightlander offer?

Rightlander provides a suite of tools designed for real-time monitoring and reporting, which helps identify and address non-compliant areas within an operator’s operations. These tools enable operators to stay ahead of regulatory changes and ensure continuous compliance.

4. How does the partnership benefit Soft2Bet?

The partnership benefits Soft2Bet by providing them with the tools and expertise needed to navigate complex regulatory environments effectively. This helps Soft2Bet maintain high compliance standards, ensuring a safe and secure experience for their customers as they expand into new markets.

5. What did Jonathan Elkin, Rightlander Sales Director, say about the partnership?

Jonathan Elkin expressed enthusiasm about the partnership, highlighting that Rightlander is thrilled to partner with Soft2Bet, a company that shares their commitment to high compliance standards. He emphasized that Rightlander’s technology will help Soft2Bet maintain their reputation for integrity and trustworthiness.

6. What were the comments of David Yatom Hay, General Counsel of Soft2Bet, regarding the partnership?

David Yatom Hay emphasized that ensuring compliance is a core component of Soft2Bet’s business strategy as they expand into new markets. He stated that partnering with Rightlander gives them confidence in upholding these standards across all operations, delivering a safe and secure experience for their customers.

7. How has Soft2Bet expanded its operations recently?

In April 2024, Soft2Bet opened a new office in Malta, enhancing their presence in key markets. They also entered the Ontario market earlier this year and launched a new website in Romania in December of the previous year. These moves demonstrate Soft2Bet’s commitment to growth and compliance in emerging markets.

8. What are the strategic benefits of Soft2Bet’s new office in Malta?

The new office in Malta serves as a central point for managing Soft2Bet’s operations and compliance efforts across Europe. Malta is a key hub for the iGaming industry, offering a favorable regulatory environment and access to a skilled workforce.

9. What opportunities does the Ontario market offer for Soft2Bet?

The Ontario market represents a significant growth opportunity for Soft2Bet, with a regulated iGaming market that is rapidly emerging. By entering this market, Soft2Bet aims to capture a share of the growing player base and leverage Rightlander’s compliance solutions to navigate the regulatory landscape effectively.

10. Why did Soft2Bet launch a new website in Romania?

Soft2Bet launched a new website in Romania to expand their footprint in Eastern Europe. Romania is an important market for iGaming, with a growing player base and favorable regulatory conditions. The new website will provide Romanian players with access to Soft2Bet’s diverse portfolio of gaming products, supported by Rightlander’s compliance solutions.