Relax Gaming, a leading iGaming aggregator and supplier has entered the Swiss market through a landmark partnership with Grand Casino Luzern and its online platform, Mycasino. This significant collaboration marks Relax Gaming’s official debut in Switzerland, further solidifying its global footprint in regulated markets.
Relax Gaming Expands into Switzerland with Grand Casino Luzern Partnership
Relax Gaming’s Portfolio Enters Mycasino
As part of this partnership, Relax Gaming will offer a diverse selection of its award-winning games to Mycasino, one of Switzerland’s leading online casino platforms. Among the initial games available to Swiss players are Banana Town, Money Train, and Wild Chapo, some of the most popular and innovative titles in Relax Gaming’s extensive portfolio. These games are designed to deliver high-quality entertainment with engaging mechanics and visually captivating graphics, ensuring a superior gaming experience for users of Mycasino.
This strategic entry into Switzerland is expected to enhance Mycasino’s offerings, providing players with a broader range of gaming options, including future releases from Relax Gaming’s growing library of titles.
Strategic Growth in Regulated Markets
Relax Gaming’s launch in Switzerland signifies the 23rd territory the company has entered, highlighting its rapid and consistent growth across global regulated markets. Notably, Relax Gaming’s expansion in Pennsylvania in June 2024 with BetMGM and its launch in Spain in 2022 via Entain have demonstrated the company’s ability to navigate complex regulatory environments while offering best-in-class content. These expansions align with Relax Gaming’s broader strategy of targeting high-profile, tightly regulated jurisdictions.
Switzerland’s iGaming market has established itself as one of Europe’s most reliable regulated markets, known for its strict regulatory standards and growing player base. The launch in Switzerland offers exciting opportunities for Relax Gaming to tap into the Swiss player community, delivering a cutting-edge portfolio that caters to their evolving preferences.
A Word from Relax Gaming Leadership
The leadership team at Relax Gaming expressed their enthusiasm for this pivotal market entry, reinforcing the significance of this partnership with Grand Casino Luzern.
Martin Stålros, CEO of Relax Gaming, emphasized the importance of global expansion for the company: “Our continued growth across the globe is something we are all incredibly proud of. The Swiss market presents many interesting opportunities, and I believe we have the right content to appeal to the passionate audience.”
The Swiss market is known for its well-regulated environment, making it an ideal market for Relax Gaming to continue its commitment to providing high-quality, compliant content. The company’s portfolio is specifically tailored to meet the tastes and preferences of players in Switzerland, ensuring that Relax Gaming is positioned to make a significant impact.
Alexia Smilovic Rønde, Chief Regulatory Officer at Relax Gaming, echoed this sentiment: “Entering the Swiss market through our prime partnership with Grand Casino Luzern marks another significant step in expanding our presence in high-profile regulated markets. Switzerland is truly a staple of European jurisdictions and is known for its high regulatory standards, which we are pleased to have successfully met. We will be looking forward to expanding our presence in the coming months.”
This strategic alliance with Mycasino not only strengthens Relax Gaming’s presence in Europe but also serves as a springboard for further growth in Switzerland and neighboring regions. The ability to meet Switzerland’s rigorous regulatory requirements underscores the company’s commitment to regulatory compliance and excellence in all its markets.
Grand Casino Luzern’s Vision for Swiss Gaming Market
From the perspective of Grand Casino Luzern, this partnership is an important step in maintaining its position as a market leader in the Swiss gaming industry. With Mycasino being operational since 2019, the collaboration with Relax Gaming will play a vital role in enriching the player experience by offering new and exciting gaming options.
Wolfgang Bliem, CEO of Grand Casino Luzern, commented on the new collaboration: “The partnership with Relax Gaming marks an important step for Mycasino. Their innovative approach and diverse game portfolio perfectly align with our commitment to maintaining our leadership in the market. We’re thrilled to be the first online casino in the Swiss market to partner with Relax Gaming and continue providing top-tier entertainment to our players.”
The Swiss iGaming market continues to grow steadily, and the collaboration between Relax Gaming and Grand Casino Luzern is poised to be a key driver of this growth. As the first online casino in Switzerland to partner with Relax Gaming, Mycasino is positioning itself as a premier destination for players seeking the latest and most engaging online gaming experiences.
Looking Ahead: The Future of Relax Gaming in Switzerland
As Relax Gaming continues to expand its presence across Europe and beyond, its entry into the Swiss market with Grand Casino Luzern marks a milestone achievement in the company’s growth journey. The Swiss market offers numerous opportunities for innovation and expansion, and Relax Gaming is well-prepared to meet the demands of this evolving landscape.
FAQs About Relax Gaming’s Partnership with Grand Casino Luzern in Switzerland
1. What is Relax Gaming?
Relax Gaming is a leading iGaming aggregator and supplier that provides high-quality online casino games and content to regulated markets worldwide. Their game portfolio includes popular titles such as Money Train, Banana Town, and Wild Chapo.
2. What is Grand Casino Luzern?
Grand Casino Luzern is a renowned casino in Switzerland that operates both a physical casino and an online platform called Mycasino. Launched in 2019, Mycasino offers a range of online casino games to Swiss players.
3. What is the significance of Relax Gaming entering the Swiss market?
Relax Gaming’s entry into Switzerland marks its 23rd market expansion. Switzerland is known for its strict regulatory environment, making it a significant milestone for Relax Gaming to operate legally and meet high regulatory standards in the country.
4. Which games will Relax Gaming provide to Mycasino?
Relax Gaming will supply Banana Town, Money Train, and Wild Chapo to Mycasino. These games are known for their innovative mechanics and engaging gameplay, with more titles expected to be added in the future.
5. How does this partnership benefit Mycasino?
The partnership with Relax Gaming allows Mycasino to offer a wider selection of premium games, enhancing the overall player experience. It strengthens Mycasino’s position as a leading online casino in Switzerland, offering players access to innovative and exciting content.
6. What other markets has Relax Gaming recently entered?
Apart from Switzerland, Relax Gaming recently expanded into Pennsylvania in June 2024 with BetMGM and into Spain in 2022 via a partnership with Entain.
7. What did Relax Gaming’s CEO say about the Swiss market?
Martin Stålros, CEO of Relax Gaming, highlighted the importance of Switzerland as a market that offers many interesting opportunities. He believes that Relax Gaming’s content will appeal to the Swiss gaming audience, given their preferences for high-quality, engaging games.
8. Why is Switzerland important for Relax Gaming?
Switzerland is a well-regulated market, known for its high standards, making it a critical jurisdiction for Relax Gaming’s global growth strategy. Successfully entering Switzerland proves the company’s commitment to expanding in high-profile, regulated markets.
9. What did Grand Casino Luzern’s CEO say about the partnership?
Wolfgang Bliem, CEO of Grand Casino Luzern, expressed excitement about the partnership, stating that Relax Gaming’s innovative approach aligns with Mycasino’s goals to maintain its leadership in the market and continue providing top-tier entertainment to its players.
10. Will Relax Gaming continue expanding in Switzerland?
Yes, Relax Gaming plans to expand its presence further in Switzerland over the coming months by adding more of its popular game titles and continuing to strengthen its relationship with Grand Casino Luzern.
11. What are the plans for Relax Gaming in Switzerland?
In addition to offering more games from its portfolio, Relax Gaming will continue to focus on delivering high-quality content that meets the regulatory requirements and preferences of the Swiss iGaming market.
