Paddy Power has once again demonstrated its commitment to meaningful causes through the Bigger 180 campaign, raising over £1 million ($1.2 million) for Prostate Cancer UK during the ongoing World Darts Championship. This groundbreaking initiative underscores the brand’s dedication to combining the excitement of professional sports with impactful philanthropy.
Paddy Power’s Bigger 180 Campaign Raises Over £1 Million for Prostate Cancer UK During World Darts Championship
The Bigger 180 campaign commits £1,000 for every 180 scored during the championship, in addition to a substantial £60,000 donation for each nine-dart finish achieved. This year’s milestone was bolstered by two perfect legs recorded during the tournament, each triggering a bonus split among the charity, the player, and a randomly selected fan in attendance.
Innovative Fundraising Through Sport
The Bigger 180 campaign builds on the success of Paddy Power’s previous charitable efforts. The initiative began with a simple yet effective concept: leveraging the high-scoring moments in darts to generate donations. For every maximum score of 180 achieved, a £1,000 contribution is made directly to Prostate Cancer UK.
The excitement reaches new heights with the rare occurrence of a nine-dart finish, one of the most challenging feats in professional darts. Each nine-darter contributes a massive £60,000 to the campaign, divided as follows:
- £20,000 to Prostate Cancer UK
- £20,000 to the player
- £20,000 to a lucky fan in the audience
This innovative approach not only raises funds but also engages players and fans, fostering a sense of community around a critical cause.
Christian Kist’s Historic Nine-Darter
One of the campaign’s highlights came in December 2024, when professional darts player Christian Kist achieved a nine-dart finish during the tournament. His incredible performance added £60,000 to the charity’s total. The moment was celebrated not only as a sporting achievement but also as a significant contribution to the fight against prostate cancer.
Raising Awareness About Prostate Cancer
Beyond fundraising, the Bigger 180 campaign aims to increase awareness of prostate cancer, a disease that affects thousands of men worldwide. Through its partnership with Prostate Cancer UK, Paddy Power supports initiatives like the Transform Trial, which encourages men to undergo screenings and seek early detection.
A core goal of the campaign is to inspire 180,000 men to use Prostate Cancer UK’s 30-second risk checker, an online tool designed to assess individual risk factors and encourage timely medical consultations. Early detection is critical in improving outcomes, and the campaign’s efforts are already making a tangible impact.
Chris Hoy: A Champion for Awareness
The campaign received an additional boost in December 2024 with the involvement of Chris Hoy, a six-time Olympic cycling champion and renowned advocate for prostate cancer awareness. Diagnosed with stage-four prostate cancer in 2023, Hoy has become a powerful voice for early detection and proactive health checks.
As an ambassador for the Bigger 180 campaign, Hoy brings credibility and visibility to the cause. His advocacy has encouraged countless men to prioritize their health, emphasizing that a simple screening can save lives.
Building on Previous Success
The Bigger 180 campaign builds on the success of Paddy Power’s Big 180 campaign, which raised £1 million in 2023. The previous initiative also included a donation match, demonstrating Paddy Power’s unwavering commitment to maximizing the impact of its charitable efforts.
This year, the Bigger 180 campaign has already surpassed expectations, setting a new benchmark for corporate social responsibility in sports sponsorships.
The Broader Impact of Paddy Power’s Efforts
Paddy Power’s charitable initiatives extend beyond monetary contributions. The Bigger 180 campaign exemplifies how brands can leverage their platforms to drive meaningful change. By integrating charitable giving into a major sporting event, Paddy Power has not only raised significant funds but also educated millions about the importance of prostate cancer awareness.
The company’s efforts align with a broader trend in corporate philanthropy, where organizations seek to create lasting social impact by addressing pressing health and societal challenges.
Looking Ahead: Sustaining the Fight Against Prostate Cancer
As the World Darts Championship continues, the Bigger 180 campaign remains a cornerstone of Paddy Power’s efforts to combat prostate cancer. With every 180 scored and every nine-dart finish achieved, the campaign brings us closer to a world where early detection and effective treatment are accessible to all.
Through its partnership with Prostate Cancer UK, Paddy Power is paving the way for innovative approaches to charitable giving, demonstrating that even the most competitive sports can serve as a force for good.
FAQs About Paddy Power’s Bigger 180 Campaign
1. What is Paddy Power’s Bigger 180 campaign?
The Bigger 180 campaign is an initiative by Paddy Power to raise funds for Prostate Cancer UK during the World Darts Championship. The campaign donates £1,000 for every 180 scored and £60,000 for each nine-dart finish achieved in the tournament.
2. How much money has the campaign raised so far?
The Bigger 180 campaign has raised over £1 million ($1.2 million) for Prostate Cancer UK during the current World Darts Championship.
3. What happens when a nine-dart finish is achieved?
When a nine-dart finish is achieved, Paddy Power donates £60,000. This amount is split equally among:
- Prostate Cancer UK (£20,000)
- The player who achieved the nine-dart finish (£20,000)
- A randomly selected fan in attendance (£20,000)
4. Who benefits from the funds raised by the campaign?
The funds raised go to Prostate Cancer UK to support their initiatives, including prostate cancer research, awareness campaigns, and screening programs. Players and fans also receive bonuses for their participation and achievements.
5. What is the Transform Trial initiative supported by this campaign?
The Transform Trial is a Prostate Cancer UK initiative designed to encourage men to undergo prostate cancer screenings and use the 30-second risk checker to assess their individual risk levels.
6. How does the campaign raise awareness about prostate cancer?
The campaign combines fundraising with awareness efforts by encouraging men to use Prostate Cancer UK’s risk checker and educating the public about prostate cancer symptoms and the importance of early detection.
7. Who is Chris Hoy, and how is he involved?
Chris Hoy is a six-time Olympic cycling champion and an ambassador for the Bigger 180 campaign. After being diagnosed with stage-four prostate cancer in 2023, Hoy has actively promoted early detection and prostate cancer awareness.
8. How does the Bigger 180 campaign compare to previous efforts?
The Bigger 180 campaign builds on the success of Paddy Power’s Big 180 campaign from 2023, which also raised £1 million. This year’s campaign has surpassed expectations with its innovative fundraising model and significant contributions.
9. Why is the campaign focused on the World Darts Championship?
The World Darts Championship provides an exciting and widely viewed platform, making it ideal for combining competitive sports with impactful charitable efforts. High-scoring moments like 180s and nine-dart finishes create opportunities for donations.
10. How can fans get involved in the campaign?
Fans can support the campaign by attending the World Darts Championship, using Prostate Cancer UK’s 30-second risk checker, and spreading awareness about prostate cancer symptoms and the importance of screenings.
11. What is the significance of the £1 million milestone?
Reaching over £1 million signifies the campaign’s success in generating substantial funds for Prostate Cancer UK, while also raising global awareness about prostate cancer prevention and treatment.
12. What impact does the Bigger 180 campaign aim to achieve?
The campaign seeks to raise funds for prostate cancer research, promote early detection, and inspire 180,000 men to take proactive steps in assessing their risk. Its broader goal is to reduce the prevalence of undiagnosed prostate cancer and improve survival rates.
