OlyBet signed a comprehensive agreement to become the new European Betting Partner of the World Snooker Tour (WST) for the upcoming 2024/25 season. This strategic partnership is set to bring unparalleled exposure to the world of snooker, elevating the sport’s reach across Europe.

OlyBet Partners with World Snooker Tour as European Betting Partner for 2024/25 Season

OlyBet Becomes the Official Partner of the Prestigious Masters Tournament

As part of this landmark collaboration, OlyBet will also assume the coveted role of Official Partner for the Masters tournament, a globally recognized snooker event. Hosted in January at the iconic Alexandra Palace in London, the Masters is one of the most anticipated tournaments on the WST calendar.

OlyBet’s presence will be felt throughout the venue, with table-side branding and an extensive on-site promotional strategy designed to engage fans and showcase the brand’s commitment to world-class sports.

Jack Lisowski Named OlyBet Brand Ambassador

In an exciting development, professional snooker star Jack Lisowski has joined OlyBet as a Brand Ambassador. Known for his dynamic playing style and charismatic personality, Lisowski is poised to become the face of this partnership. His role will include starring in exclusive content projects, amplifying OlyBet’s visibility across its digital channels, and forging a deeper connection between the brand and the global snooker community.

Lisowski’s addition to the team underscores OlyBet’s dedication to aligning with top-tier talent and personalities in the sports world. His flamboyant style and passion for the game will undoubtedly resonate with fans and add a fresh dimension to OlyBet’s content strategy.

Corey Plummer Highlights the Partnership’s Impact

OlyBet Group Chairman and CEO, Corey Plummer, expressed his enthusiasm for the collaboration, stating: “Partnering with WST will bring the excitement, history, and personality of world-class snooker closer to OlyBet’s communities. OlyBet is known for grand activations, up-close access, and delivering memorable moments through sports. The WST captivates its traditional base and inspires a new generation of fans with the world’s best professionals and personalities. This will be an exciting partnership.”

Plummer’s statement reflects OlyBet’s mission to not only grow its brand but also contribute to the evolution of snooker as a globally celebrated sport.

WST Welcomes OlyBet as a Dynamic New Partner

Adding to the optimism, WST Chief Commercial Officer Peter Wright highlighted the significance of the agreement: “It’s exciting to team up for the first time with OlyBet, an inventive brand which has some fantastic partnerships in sports including football and golf. We look forward to collaborating with the OlyBet team and their new ambassador Jack Lisowski, known for his flamboyant style which will fit perfectly with their content strategy.”

The WST’s endorsement underscores the alignment between OlyBet’s innovative approach and the Tour’s commitment to fostering growth and engagement within the sport.

What This Partnership Means for Snooker Fans

This partnership represents a turning point for snooker enthusiasts. Fans can expect enhanced experiences, including exclusive content featuring Jack Lisowski, interactive campaigns, and opportunities to engage with the sport in unprecedented ways. OlyBet’s involvement promises to amplify the thrill of watching and participating in snooker events, bringing new energy and visibility to the sport.

Elevating Snooker’s Global Appeal

Through its partnership with the WST, OlyBet is poised to play a pivotal role in expanding snooker’s reach beyond its traditional fan base. With a robust marketing strategy and a focus on delivering memorable experiences, OlyBet aims to attract a diverse audience and inspire a new generation of snooker enthusiasts.

OlyBet’s Legacy in Sports Partnerships

OlyBet is no stranger to high-profile sports collaborations. With a portfolio that includes partnerships in football, golf, and other popular sports, the brand has consistently demonstrated its ability to enhance fan engagement and deliver value to its partners. This latest venture with the WST reinforces OlyBet’s position as a trailblazer in the sports betting industry.

A Track Record of Success

The company’s history of innovative activations and community-oriented initiatives sets it apart as a partner of choice for leading sports organizations. From sponsoring major tournaments to fostering grassroots involvement, OlyBet’s comprehensive approach ensures lasting impact.

The Future of Snooker with OlyBet

Looking ahead, the collaboration between OlyBet and the WST is expected to drive significant growth for both entities. By leveraging OlyBet’s expertise in fan engagement and the WST’s reputation for excellence, this partnership has the potential to redefine the landscape of professional snooker.

Innovative Content Creation

With Jack Lisowski at the forefront, OlyBet plans to produce a range of engaging content that will captivate fans and keep them coming back for more. From behind-the-scenes insights to exclusive interviews, the possibilities are endless.

Interactive Fan Experiences

OlyBet’s reputation for creating immersive fan experiences suggests that snooker fans are in for a treat. Whether through live events, digital activations, or community initiatives, the brand is committed to making the sport more accessible and enjoyable for all.

Conclusion: The Partnership

The partnership between OlyBet and the World Snooker Tour marks a new era for the sport, characterized by innovation, engagement, and growth. With its role as European Betting Partner and Official Partner of the Masters, OlyBet is set to leave an indelible mark on the snooker world. As fans eagerly anticipate the 2024/25 season, one thing is clear: the future of snooker has never looked brighter.

FAQs About OlyBet’s Partnership with the World Snooker Tour

1. What is the main highlight of OlyBet’s new partnership?

OlyBet has signed an agreement to become the European Betting Partner of the World Snooker Tour (WST) for the 2024/25 season, bringing world-class snooker closer to its audiences across Europe.

2. What role will OlyBet play in the Masters Tournament?

As part of this partnership, OlyBet will be the Official Partner of the Masters tournament, scheduled for January at London’s Alexandra Palace. They will have table-side branding and a significant presence at the venue to engage fans and promote their brand.

3. Who is OlyBet’s new Brand Ambassador?

Jack Lisowski, a renowned professional snooker player, has joined OlyBet as their Brand Ambassador. He will create exclusive content, represent the brand, and help deepen the connection between OlyBet and snooker fans.

4. What did OlyBet CEO Corey Plummer say about this partnership?

Corey Plummer highlighted the partnership as an opportunity to bring the excitement, history, and personality of world-class snooker to OlyBet’s communities. He emphasized OlyBet’s focus on creating memorable moments through sports and engaging activations.

5. How did the World Snooker Tour react to this collaboration?

WST CCO Peter Wright expressed enthusiasm for partnering with OlyBet, praising the brand’s innovative approach and existing collaborations in sports like football and golf. He also welcomed the inclusion of Jack Lisowski as an exciting addition to the team.

6. How will this partnership benefit snooker fans?

Fans can look forward to:

• Exclusive content featuring Jack Lisowski.
• Enhanced interactive campaigns and digital activations.
• An elevated viewing and live event experience at tournaments like the Masters.

7. What is OlyBet’s history with sports partnerships?

OlyBet has a strong track record of high-profile collaborations in sports, including football and golf. Their emphasis on innovative fan engagement and impactful activations has solidified their reputation as a leader in the industry.

8. How will Jack Lisowski contribute as a Brand Ambassador?

Jack Lisowski will:

• Feature in content projects on OlyBet’s channels.
• Represent the brand in promotional campaigns.
• Help attract a wider audience to the sport with his flamboyant playing style and personality.

9. What are the goals of this partnership for OlyBet and WST?

This collaboration aims to:

• Increase snooker’s global reach and fan base.
• Enhance the sport’s accessibility through innovative content and activations.
• Drive growth and engagement for both OlyBet and the World Snooker Tour.

10. How does this partnership align with OlyBet’s mission?

OlyBet focuses on grand activations, immersive fan experiences, and building memorable moments through sports. Partnering with WST aligns perfectly with their mission to bring world-class sports closer to their communities.