OlyBet has solidified its presence in the golfing world by securing official sponsorship of the prestigious Open de France. This tournament, a key event in the DP World Tour, takes place at Le Golf National near Paris, a course renowned for hosting world-class golf competitions. As part of the sponsorship, OlyBet’s branding will be prominently displayed throughout the event, reinforcing its growing reputation in international sports sponsorship.

OlyBet Announces Official Sponsorship of Open de France Golf Tournament

OlyBet’s Branding Across Le Golf National

With the sponsorship deal, OlyBet will have a highly visible presence at the Open de France. Branding will be displayed around the course, ensuring maximum exposure during the tournament. From the first hole to the Tournament Village activation area, OlyBet is set to capture the attention of golf enthusiasts and fans alike.

One of the most exciting aspects of the sponsorship is the celebrity meet-and-greet events hosted by OlyBet. These interactions will allow fans to engage with golf stars and other notable figures in sports, enhancing the spectator experience. Furthermore, OlyBet will have a branded chalet for customers, providing premium hospitality services and an exclusive view of the tournament. This activation not only highlights the company’s commitment to creating unforgettable moments but also enhances fan engagement through innovative approaches.

OlyBet’s Growth in Sports Sponsorships

OlyBet has rapidly expanded its footprint in the international sports scene over the past year. After joining the International Betting Integrity Association (IBIA) in June 2023, the company has made strategic moves to build strong sports sponsorships that resonate with its audience. These partnerships align OlyBet with some of the biggest names in sports, including Euroleague Basketball and Spanish football club Real Betis.

In August 2023, OlyBet added another feather to its cap by becoming the official betting operator of the Ryder Cup, one of the most prominent golf events globally. This sponsorship aligns perfectly with OlyBet’s strategy of increasing visibility and credibility within the golfing community.

OlyBet’s Influence in the Baltic Region

OlyBet’s expansion is not limited to high-profile international events. Over the summer, OlyBet organized and sponsored numerous golf tournaments across Estonia, Latvia, and Lithuania. These events showcased local talent and provided an opportunity for golfers in the region to engage with the brand. OlyBet’s commitment to the Baltic region has established it as a significant player in the local sports betting market, and its engagement with golf aligns with the region’s growing interest in the sport.

Through these tournaments, OlyBet has been able to foster relationships with golf fans in its core markets, providing unique experiences that resonate with customers and extend brand loyalty. This regional activation ties into its broader strategy of combining global reach with local expertise.

Maximizing Fan Experience at Open de France

A core element of OlyBet’s sponsorship of the Open de France is the focus on fan engagement and entertainment. Throughout the tournament, fans will have the opportunity to participate in OlyBet’s “Beat the Pro” challenge, an interactive activation designed to bring spectators closer to the action. This initiative allows fans to test their skills against professional golfers, offering a unique and thrilling experience. The Beat the Pro challenge exemplifies how OlyBet is enhancing the fan experience by integrating innovative and competitive entertainment into the tournament.

In addition to the interactive activities, OlyBet’s chalet will host VIP guests, giving them a luxury experience while watching the world’s top golfers. This approach, combining high-quality hospitality with sports entertainment, positions OlyBet as a premium partner in the sports industry.

Comments from Leadership on the Sponsorship

Corey Plummer, CEO of Olympic Entertainment and OlyBet Group, shared his thoughts on the new partnership, stating, “The Open de France is a wonderful event for expanding our DP World Tour activations. We are excited to bring fans competitive entertainment, exceptional hospitality, and an up-close look at the world’s best professional golfers.” This statement reflects the company’s commitment to offering top-tier entertainment and hospitality, further solidifying OlyBet’s brand presence in the sports industry.

Similarly, Max Hamilton, Executive Commercial Director for the DP World Tour, remarked, “As the DP World Tour’s Official European Betting Partner, we are delighted to welcome OlyBet to Le Golf National for this week’s FedEx Open de France.” Hamilton also emphasized the value of the Beat the Pro activation, highlighting how the collaboration between OlyBet and the DP World Tour is creating unique opportunities for fan engagement.

OlyBet and the Future of Sports Sponsorship

OlyBet’s partnership with the Open de France is a clear indicator of the company’s ambitions to continue expanding in the world of sports sponsorship. By aligning itself with premier sporting events, OlyBet enhances its visibility across global markets, particularly in regions where golf and sports betting are thriving.

With a growing portfolio of partnerships, including Euroleague Basketball, Real Betis, and the Ryder Cup, OlyBet is positioning itself as a leader in international sports betting. These partnerships allow OlyBet to reach a diverse audience, from football and basketball fans to golf enthusiasts. This multi-sport sponsorship strategy showcases OlyBet’s ability to cater to a wide range of sports fans, broadening its appeal and market reach.

The integration of fan engagement activities like the Beat the Pro challenge further distinguishes OlyBet as a brand that prioritizes its customers’ experiences. Through creative activations and premium hospitality services, OlyBet is transforming its sponsorships into memorable events, ensuring that fans remain connected with the brand beyond the tournament.

Conclusion: The Sponsorship

OlyBet’s announcement as the official sponsor of the Open de France is another significant step in its strategy to become a prominent figure in sports sponsorships across Europe and beyond. With strong branding, interactive fan activities, and top-tier hospitality, OlyBet is set to make a lasting impact on the event and further solidify its position in the sports industry. As the company continues to expand its presence, sports fans can expect more exciting activations and partnerships in the future, further connecting the world of sports and entertainment.

FAQs About OlyBet’s Sponsorship of the Open de France

1. What is the significance of OlyBet sponsoring the Open de France?

OlyBet’s sponsorship of the Open de France enhances its presence in the global sports industry, particularly within the golf community. This partnership increases the brand’s visibility during a prestigious tournament on the DP World Tour, allowing OlyBet to connect with a broader audience of sports enthusiasts.

2. Where is the Open de France held?

The Open de France is held at Le Golf National, a renowned golf course located just outside of Paris, France. The course has hosted numerous prestigious golf events, making it a key location for world-class competitions.

3. What branding opportunities does OlyBet have during the tournament?

As the official sponsor, OlyBet’s branding will be prominently displayed throughout the tournament, including around the course and the Tournament Village activation area. OlyBet will also host a branded chalet, offering premium hospitality to customers and VIP guests.

4. What fan engagement activities will OlyBet offer during the Open de France?

OlyBet will offer fans the chance to participate in the “Beat the Pro” challenge, where they can test their skills against professional golfers. Additionally, OlyBet will host celebrity meet and greets, providing fans with unique, interactive experiences.

5. Has OlyBet sponsored other sporting events?

Yes, OlyBet has an impressive portfolio of sports sponsorships. The company has sponsorship deals with Euroleague Basketball, Spanish football club Real Betis, and is the official betting operator of the Ryder Cup. These partnerships reflect OlyBet’s ongoing commitment to expanding its presence in international sports.

6. What is OlyBet’s involvement in the Baltic region?

OlyBet has a strong presence in the Baltic region, where it hosted several golf tournaments across Estonia, Latvia, and Lithuania during the summer. These events helped the company engage with local fans and build its brand within these key markets.

7. What did OlyBet’s CEO say about the Open de France sponsorship?

Corey Plummer, CEO of Olympic Entertainment and OlyBet Group, expressed excitement about the partnership, stating that the Open de France is a key event for expanding OlyBet’s DP World Tour activations. He emphasized the company’s goal of bringing fans competitive entertainment and exceptional hospitality.

8. What does the Beat the Pro challenge involve?

The Beat the Pro challenge is an interactive fan engagement activity where spectators have the opportunity to test their golf skills against professional players during the Open de France. It’s an exciting way for fans to get involved in the action.

9. How does OlyBet’s sponsorship benefit fans attending the Open de France?

OlyBet’s sponsorship provides fans with a range of interactive activities, such as the Beat the Pro challenge and celebrity meet and greets. The brand also offers premium hospitality through its branded chalet, enhancing the overall fan experience.

10. What is OlyBet’s broader strategy in sports sponsorship?

OlyBet aims to expand its visibility and presence in international sports by forming partnerships with high-profile events and teams across various sports, including golf, basketball, and football. Its strategy focuses on fan engagement and premium hospitality to strengthen brand loyalty.