The partnership between Kambi Group and Hard Rock Digital marks an important step forward in the rapidly evolving US sports betting market. The newly announced agreement brings Kambi’s cutting-edge Odds Feed+ solution to the Hard Rock Bet platform, further enhancing the brand’s offering. Currently live in eight US states, Hard Rock Bet will see Kambi’s range of pre-match and live betting odds integrated across Arizona, Florida, Illinois, Indiana, New Jersey, Ohio, Tennessee, and Virginia.
Kambi Group and Hard Rock Digital Join Forces: A New Era for Betting with Odds Feed+
This partnership is designed to give Hard Rock Bet a significant competitive edge by delivering a more robust betting experience, backed by Kambi’s highly respected AI trading division, Tzeract. With the integration of Odds Feed+ set to be completed during the final quarter of the calendar year, both companies are positioning themselves to capture a larger share of the expanding US sports betting market.
What is Kambi’s Odds Feed+?
Odds Feed+ is the latest innovation from Kambi, designed to offer betting operators more flexibility and control over their sportsbook offerings. This advanced solution allows operators to customize their odds feed, giving them the ability to enhance their betting markets and player experiences. By leveraging Kambi’s pre-match and live betting data, operators like Hard Rock Bet can offer a broader range of options and more accurate odds, catering to the preferences of modern bettors.
This is Kambi’s first major partnership involving the Odds Feed+ solution, and it represents a pivotal moment for the company as it seeks to extend its reach in the highly competitive US sports betting market.
Expanding Hard Rock Bet’s Reach in the US
With the introduction of Kambi’s Odds Feed+, Hard Rock Bet will strengthen its betting options, providing customers in multiple states with access to more diverse markets and better odds. The platform is already live in eight states and poised to expand further as the integration of Odds Feed+ unfolds.
Hard Rock Bet’s ability to integrate Kambi’s technology gives it a distinct advantage over competitors by enabling real-time updates and personalized experiences for its users. The partnership aligns with Hard Rock Bet’s strategic goal of creating a best-in-class sportsbook that combines cutting-edge technology with seamless customer engagement.
A Modular Approach to Betting
The deal between Kambi and Hard Rock Digital is part of Kambi’s broader strategy, which was first outlined 18 months ago. This strategy involves a modular approach to sports betting, allowing operators to select specific products from Kambi’s portfolio while maintaining full control of their core betting platforms. This flexibility is one of the key reasons why Hard Rock Digital opted to partner with Kambi for Odds Feed+.
According to Werner Becher, CEO of Kambi, “This Odds Feed+ partnership with Hard Rock Digital represents another important step forward for Kambi. The deal builds on the strategy Kambi set out to leverage our position as the world’s leading sportsbook provider with the offer of standalone products that uniquely benefit from our turnkey sportsbook.”
This modular approach benefits operators by reducing their reliance on a one-size-fits-all model, giving them more control over their user experience while still tapping into Kambi’s world-leading data and technology solutions.
Hard Rock Bet’s Focus on Flexibility and User Experience
For Hard Rock Bet, the integration of Odds Feed+ comes at a time when the company is focused on delivering a more dynamic and user-friendly betting experience. Matt Primeaux, Executive Managing Director & President of Hard Rock Digital, emphasized the importance of flexibility in the deal, stating: “The addition of Kambi’s odds feed will provide us with a greater range of betting options and more flexibility, while still allowing our team to maintain control of our core product.”
Hard Rock Bet’s platform is known for its unique player experiences and top-rated customer interface. With the addition of Kambi’s Odds Feed+, the company aims to expand its betting options while keeping user engagement at the forefront of its operations.
Building on Recent Success and Expansion Plans
This partnership with Kambi comes shortly after Hard Rock Digital announced that construction had begun on its €300 million ($329 million) Maltese development project. The new Maltese facility will serve as an entertainment hub, further expanding the brand’s presence in the global gaming and entertainment market.
Hard Rock Digital has been actively working to diversify its offerings and attract more users to its platform. With the help of Kambi’s advanced betting technology, the company is well-positioned to strengthen its footprint in the US, while also setting its sights on new international markets.
Kambi’s Growing Influence in the US and Beyond
Kambi’s partnership with Hard Rock Digital is just one of the company’s many recent moves to expand its influence in the global sports betting industry. In August, Kambi extended its sportsbook collaboration with Rush Street Interactive in the US, demonstrating its ability to work with major operators in the region.
More recently, Kambi has turned its attention to Latin America, securing a partnership with the KTO Group to bolster its offerings in Brazil. These moves underscore Kambi’s commitment to solidifying its position as a leader in the global sports betting market, with Odds Feed+ playing a crucial role in this expansion.
What’s Next for Kambi and Hard Rock Digital?
As Kambi continues to innovate and Hard Rock Digital strengthens its brand, the future looks bright for both companies. The integration of Odds Feed+ is expected to not only boost Hard Rock Bet’s US presence but also set the stage for further growth as the two companies explore new opportunities in emerging markets.
Kambi’s focus on modular solutions and advanced technology ensures that it will remain at the forefront of the sports betting industry, while Hard Rock Bet continues to offer its users a premium betting experience that combines flexibility, innovation, and entertainment.
FAQs About Kambi Group and Hard Rock Digital Partnership
1. What is the partnership between Kambi Group and Hard Rock Digital?
The partnership between Kambi Group and Hard Rock Digital focuses on integrating Kambi’s Odds Feed+ solution into the Hard Rock Bet platform, which is currently live in eight US states. The partnership aims to enhance Hard Rock’s sports betting offerings by providing pre-match and live betting odds, supported by Kambi’s AI-driven technology.
2. What is Kambi’s Odds Feed+ solution?
Odds Feed+ is a cutting-edge product from Kambi that allows operators to integrate customizable odds feeds into their sportsbooks. This gives platforms like Hard Rock Bet more flexibility and control over their betting markets, helping to create a better user experience by offering more diverse betting options.
3. In which US states is Hard Rock Bet live?
Hard Rock Bet is live in the following eight US states:
- Arizona
- Florida
- Illinois
- Indiana
- New Jersey
- Ohio
- Tennessee
- Virginia
4. How does Kambi’s Odds Feed+ benefit Hard Rock Bet?
The integration of Odds Feed+ provides Hard Rock Bet with a broader range of pre-match and live betting options, allowing for more flexibility and real-time updates. This enhances the overall betting experience for users and helps Hard Rock Bet stay competitive in the market.
5. What does Kambi’s modular approach mean for Hard Rock Bet?
Kambi’s modular approach allows operators to select specific products from its portfolio while maintaining control of their core platforms. This gives Hard Rock Bet the ability to integrate Kambi’s advanced odds feed solution while still managing its user experience and overall sportsbook offerings.
6. What is Kambi’s AI trading division Tzeract?
Tzeract is Kambi’s AI-driven trading division that supports the Odds Feed+ solution. It leverages artificial intelligence to deliver highly accurate, real-time odds, which are integrated into Hard Rock Bet’s platform, enhancing the overall betting experience for users.
7. What recent developments have Hard Rock Bet and Kambi Group undertaken?
In addition to their partnership, Hard Rock Bet recently began construction on a €300 million ($329 million) development project in Malta, while Kambi has extended its partnerships with Rush Street Interactive in the US and KTO Group in Brazil, showing their commitment to expanding their presence in key markets.
8. How does this partnership impact Hard Rock Bet’s user experience?
This partnership allows Hard Rock Bet to offer a more dynamic, flexible, and comprehensive betting experience. By integrating Odds Feed+, Hard Rock Bet can provide a wider range of betting options and keep users more engaged through personalized and real-time updates.
9. What is Kambi’s strategy for growth in the US?
Kambi has focused on expanding its presence in the US sports betting market through strategic partnerships and its modular approach. By offering standalone products like Odds Feed+, Kambi enables operators to enhance their sportsbooks and appeal to a broader customer base across various states.
10. What are the future plans for Kambi and Hard Rock Digital?
Both companies aim to continue their growth and innovation in the sports betting industry. The integration of Odds Feed+ will solidify Hard Rock Bet’s presence in the US market, and Kambi will continue to expand its global footprint through partnerships and technology advancements.
11. How does this partnership affect Kambi’s market position?
This partnership strengthens Kambi’s position as a leading sportsbook provider, especially in the competitive US market. The introduction of Odds Feed+ marks a key development in Kambi’s goal of offering flexible, high-performance betting solutions to top-tier operators like Hard Rock Digital.
