International Game Technology (IGT), a leader in the global gaming and lottery industry, has solidified its long-standing partnership with Loterie Nationale, Luxembourg’s national lottery operator, through a strategic 10-year contract. This agreement marks a significant milestone in the collaboration between the two organizations, which has spanned over two decades. As part of this contract, IGT Global Services Limited will be responsible for enhancing and modernizing Loterie Nationale’s central gaming system, point-of-sale terminals, and peripherals, ensuring continued growth and superior service for both retail and digital players.
IGT Global Services Strengthens Relationship with Loterie Nationale through Major 10-Year Contract
The Scope of the Partnership: A Vision for the Future
The 10-year contract between IGT and Loterie Nationale is a comprehensive initiative aimed at upgrading the existing lottery infrastructure and expanding technological capabilities. Through this partnership, IGT will introduce a suite of advanced products and services, including its cutting-edge Omina integrated lottery solution, Retailer Pro terminals, and a range of GameTouch self-service vending machines. These upgrades are designed to enhance operational efficiency and provide both retail and digital players with a seamless, engaging, and user-friendly experience.
Omina: A Game-Changer for iLottery Solutions
IGT’s Omina platform will play a pivotal role in the modernization of Loterie Nationale’s systems. This integrated lottery solution is designed to streamline the management and operation of both traditional retail and online lottery systems, offering a unified approach to digital and physical sales channels. By enabling real-time data analytics, improved customer engagement, and enhanced transaction speed, Omina will provide Loterie Nationale with the tools needed to support its growing customer base and continue to provide top-tier services.
The Omina platform allows for the seamless integration of retail and digital products, optimizing the player experience while offering significant operational efficiencies. The introduction of this advanced technology will not only help Loterie Nationale retain its loyal customer base but also attract new players by offering innovative gaming options, personalized promotions, and an overall smoother experience.
Retailer Pro Terminals and Self-Service Innovations
As part of this contract, IGT will supply Retailer Pro terminals to Loterie Nationale, ensuring that retail locations are equipped with the latest technology. These terminals will enable retailers to provide a faster, more efficient service, reducing wait times and improving transaction accuracy.
Additionally, IGT will deploy its GameTouch and GameTouch Draw S2 self-service lottery vending machines across retail outlets in Luxembourg. These self-service terminals will enable players to participate in the lottery in a highly convenient manner, enhancing accessibility and engagement. With the ability to offer a range of lottery games, including instant-win options, these terminals cater to a broad spectrum of players, ensuring that Loterie Nationale’s offerings remain fresh and appealing.
Strengthening Digital Growth: iLottery and iGaming Expansion
In alignment with the growing trend of digitalization in the gaming sector, the contract will also see the expansion of iLottery services in Luxembourg. IGT’s RGS platform will provide Loterie Nationale with access to a wide array of instant iGaming content, including omnicanal games, licensed content, and progressive jackpot games. This expansion reflects the increasing consumer demand for digital gaming experiences that can be accessed conveniently from mobile devices or online platforms.
The integration of iLottery services will allow Loterie Nationale to reach a broader audience, offering players the ability to purchase tickets, participate in draws, and engage with the lottery from anywhere, at any time. The addition of iGaming content will further elevate the player experience by offering a wider variety of gaming options, ensuring that Loterie Nationale stays at the forefront of innovation in the digital lottery and gaming space.
Leveraging Technology for Responsible Gaming
A key component of the partnership is the shared commitment to responsible gaming. With IGT’s advanced responsible gaming tools and player protection features, Loterie Nationale is positioning itself to create a secure and sustainable gaming environment for its players. These tools include comprehensive player behavior tracking and limit-setting options designed to help players maintain control over their gaming habits.
IGT’s commitment to safe gaming practices is underscored by its accreditation with the Internet Compliance Assessment Program (iCAP) by the National Council on Problem Gambling (NCPG). This certification recognizes IGT as a leader in promoting responsible gaming and mental health awareness in the online gaming and lottery industries. As the first gambling industry supplier to receive the iCAP Ready certificate, IGT continues to set the standard for responsible and ethical gaming practices.
Expanding Retail Footprint and Enhancing Scalability
IGT’s extensive experience in expanding retail footprints for lottery organizations is central to the success of this partnership. The company has helped Loterie Nationale grow its network of retail locations, introducing self-service terminals and expanding the accessibility of lottery products to players across Luxembourg. This scalability will continue with the introduction of more terminals and vending machines, ensuring that the lottery’s offerings are available in high-traffic areas, from convenience stores to supermarkets, making it easier for players to engage with their favorite games.
Through this agreement, IGT will ensure that Loterie Nationale remains competitive in an increasingly digital world while enhancing its presence in retail spaces. The deployment of self-service terminals and a revamped central gaming system will offer the flexibility needed to scale operations and meet evolving customer demands.
Looking Ahead: A Continued Partnership for Innovation and Growth
The 10-year contract between IGT and Loterie Nationale represents more than just a technological upgrade; it is a strategic partnership that aims to foster innovation, expand digital offerings, and enhance the overall player experience. By introducing state-of-the-art technology such as the Omina platform, Retailer Pro terminals, and GameTouch self-service machines, IGT is helping to ensure that Loterie Nationale remains at the cutting edge of the global lottery industry.
Loterie Nationale’s Director, Léon Losch, expressed his confidence in the future of this collaboration, highlighting the long-term benefits that this partnership will bring to both parties. With continued investments in digital infrastructure and customer-centric solutions, IGT and Loterie Nationale are poised to shape the future of lottery services in Luxembourg for years to come.
Conclusion: The Partnership
The 10-year agreement between IGT Global Services and Loterie Nationale is a testament to the strength and longevity of their partnership. With a shared focus on innovation, customer experience, and responsible gaming, this collaboration is set to pave the way for the continued growth of the Luxembourg lottery. As both companies look toward the future, their commitment to technological advancements and player satisfaction will ensure that they remain leaders in the global lottery and gaming sectors.
FAQs About IGT and Loterie Nationale Partnership
1. What is the new contract between IGT and Loterie Nationale about?
The new 10-year contract between IGT Global Services and Loterie Nationale focuses on upgrading the lottery’s central gaming system, point-of-sale terminals, and peripherals. This includes the deployment of IGT’s advanced Omina integrated lottery solution, Retailer Pro terminals, and self-service machines such as GameTouch and GameTouch Draw S2.
2. How will IGT’s Omina platform benefit Loterie Nationale?
The Omina platform will enhance Loterie Nationale’s operations by providing an integrated solution for both retail and digital lottery systems. It offers real-time data analytics, improved customer engagement, and operational efficiency. The platform ensures a seamless experience for players, whether they are participating in retail or digital lotteries.
3. What are GameTouch and GameTouch Draw S2 self-service machines?
GameTouch and GameTouch Draw S2 are self-service lottery vending machines that allow players to purchase lottery tickets and engage with lottery games independently. These machines will be deployed across various retail locations, providing players with easy access to a range of lottery games and improving the overall player experience.
4. What is iLottery and how will it expand under this agreement?
iLottery refers to the digital version of traditional lottery services, enabling players to purchase tickets and participate in draws online. Through the contract, IGT will expand iLottery services in Luxembourg, offering players access to instant iGaming content, omnichannel games, and licensed content via the RGS platform. This will help Loterie Nationale reach a broader audience and provide a wider variety of gaming options.
5. How does IGT ensure responsible gaming with Loterie Nationale?
IGT prioritizes responsible gaming through the use of advanced tools designed to protect players. These tools include behavior tracking, self-limiting options, and analytics that promote healthy gaming habits. Additionally, IGT has been accredited with the Internet Compliance Assessment Program (iCAP) by the National Council on Problem Gambling (NCPG), demonstrating their commitment to responsible gaming practices.
6. What impact will the contract have on retail locations in Luxembourg?
IGT’s Retailer Pro terminals and self-service machines will help expand and modernize retail locations across Luxembourg. These upgrades will improve the efficiency and speed of transactions, providing a more seamless experience for customers. Retailers will benefit from enhanced tools to support lottery sales and operations.
7. What are the long-term goals of this partnership between IGT and Loterie Nationale?
The long-term goals of this partnership include continued digital growth, expanded retail reach, and the delivery of innovative gaming solutions to customers. Both companies aim to foster a stronger connection with players, expand iGaming and iLottery services, and ensure that Loterie Nationale stays competitive in the rapidly evolving lottery market.
8. How does this partnership align with IGT’s focus on innovation?
The partnership exemplifies IGT’s commitment to innovation by incorporating cutting-edge technologies such as the Omina platform, self-service terminals, and advanced analytics tools. These technologies will help Loterie Nationale continue to evolve and meet the growing demand for digital and self-service gaming solutions.
9. What other games and content will players have access to through this partnership?
Through the expanded iLottery and iGaming offerings, players will have access to a wide variety of games, including licensed content, progressive jackpots, and omnicanal games. These additions aim to enhance the overall gaming experience and attract a diverse player base.
10. How will IGT’s technology support Loterie Nationale’s future growth?
IGT’s advanced technology will provide Loterie Nationale with the tools needed to scale its operations, improve player engagement, and support future growth. The partnership ensures that Loterie Nationale is well-equipped to meet the evolving needs of players while maintaining operational efficiency and offering a high-quality experience.
