EveryMatrix has inked a multi-year agreement with the UK-based sportsbook operator BetGoodwin, marking a major step forward for the operator’s sportsbook offering. The partnership will see the integration of EveryMatrix’s OddsMatrix technology, enhancing BetGoodwin’s ability to deliver top-tier sports betting experiences, both digitally and during live, in-play events.

EveryMatrix Partners with BetGoodwin to Boost Sportsbook Operations with OddsMatrix Technology

With the ever-evolving landscape of online betting, this collaboration positions BetGoodwin to offer a suite of advanced sports betting features that will enrich user experiences and provide a competitive edge in the UK sports betting market.

Enhancing BetGoodwin’s Betting Experience with OddsMatrix Technology

At the core of this partnership is the deployment of OddsMatrix, EveryMatrix’s market-leading sports betting platform, known for its flexibility, high scalability, and capacity to manage both traditional and live betting markets. BetGoodwin will now benefit from access to over 100,000 live sports matches monthly, across a variety of sports, providing punters with more options than ever before.

With OddsMatrix, BetGoodwin can elevate its offering by providing a dynamic sports betting platform that caters to the specific preferences of its customers. The platform offers multiple features that are designed to boost customer engagement and retention, ensuring an enhanced betting experience. Some of these key features include:

• Bet Builder: Allows players to create personalized bets across different markets, increasing flexibility and engagement.
• Cash Out: Provides bettors the option to settle bets before the match is over, enabling them to secure profits or cut losses.
• Early Payout: A customer-friendly feature that allows for payouts before all legs of a bet are completed.
• Odds Boost: An exciting addition that offers higher odds on select bets, adding extra value for bettors and increasing their potential returns.

With these features, BetGoodwin will be able to meet the growing demand for personalized, player-focused experiences while staying competitive in a saturated market.

BetGoodwin’s Focus on Digital and In-Play Betting

Digital and in-play betting have become vital elements of modern sports betting platforms, and this partnership will further enhance BetGoodwin’s capabilities in these areas. In-play betting, where users place bets while an event is ongoing, has been growing exponentially in popularity, as it provides bettors with more excitement and betting opportunities in real-time.

Through the OddsMatrix platform, BetGoodwin will offer seamless digital betting experiences, catering to both pre-match and in-play bettors. With access to thousands of live events across a range of sports, BetGoodwin’s customers will be able to engage in diverse betting opportunities, from major football leagues to niche sports.

The digital-first approach and emphasis on live betting ensure that BetGoodwin stays ahead in a market that demands real-time betting solutions and fast, user-friendly interfaces.

Integrated Platform Services for Operational Efficiency

As part of the agreement, BetGoodwin will also gain access to a range of EveryMatrix’s platform services, which include:

• CasinoEngine: The industry’s leading iGaming integration platform, giving BetGoodwin access to an extensive portfolio of casino games from numerous providers. This will enhance their casino offering and provide users with a seamless transition between sports betting and online casino games.
• GamMatrix: A complete player management platform that will allow BetGoodwin to streamline its customer interactions, manage player accounts, and oversee the full customer journey from registration to loyalty programs.
• MoneyMatrix: EveryMatrix’s payment processing solution that handles payments, withdrawals, and multi-currency transactions efficiently and securely. This will ensure a smooth financial transaction process for BetGoodwin’s players, making deposits and withdrawals seamless and reducing any friction that could negatively impact user experiences.

By integrating these technologies, BetGoodwin will not only strengthen its sportsbook operations but will also streamline its overall operational efficiency across all of its gaming verticals.

Growing Footprint in the UK Market

The UK sports betting market is one of the most competitive in the world, and this partnership with EveryMatrix is a strategic move for BetGoodwin as they aim to increase their market share. BetGoodwin is capitalizing on EveryMatrix’s powerful betting solutions and long-standing reputation for delivering robust and scalable platforms.

This agreement comes at a time when BetGoodwin is looking to establish itself as a leading player in the UK market, offering both established sports bettors and newcomers an unmatched betting experience.

EveryMatrix’s Continued Expansion

In addition to its partnership with BetGoodwin, EveryMatrix has been making significant strides across the gaming industry. In October 2024, the company partnered with 1spin4win, bringing over 100 new slot games to the CasinoEngine platform. This expansion further demonstrates EveryMatrix’s commitment to growing its portfolio and maintaining its position as a global leader in gaming solutions.

By consistently forming key partnerships and expanding its product offerings, EveryMatrix is helping operators like BetGoodwin provide comprehensive gaming experiences, from sportsbook to casino, in a unified and efficient manner.

Conclusion: The Multi-year Agreement

This new multi-year agreement between EveryMatrix and BetGoodwin marks a significant development in the UK sports betting market. Through the integration of EveryMatrix’s OddsMatrix technology, BetGoodwin is set to offer an enhanced betting experience, with cutting-edge features that will delight both new and seasoned bettors alike.

FAQs About EveryMatrix and BetGoodwin Partnership

1. What is the partnership between EveryMatrix and BetGoodwin about?

The partnership involves a multi-year agreement in which BetGoodwin will integrate EveryMatrix’s OddsMatrix technology to enhance its sportsbook operations. This collaboration aims to improve BetGoodwin’s sports betting offerings by providing advanced features for both digital and in-play betting.

2. What is the OddsMatrix technology?

OddsMatrix is EveryMatrix’s leading sports betting platform, offering scalability and flexibility for managing both traditional and live betting markets. BetGoodwin will use this platform to provide over 100,000 live sports matches monthly, alongside features like Bet Builder, Cash Out, Early Payout, and Odds Boost.

3. What benefits does BetGoodwin gain from this partnership?

BetGoodwin will gain access to cutting-edge sports betting solutions, allowing them to offer enhanced features such as live betting, personalized bet creation, and streamlined payment processes. The partnership will also improve operational efficiency with the integration of EveryMatrix’s other services like CasinoEngine, GamMatrix, and MoneyMatrix.

4. What sports betting features will be available to BetGoodwin customers?

Customers will benefit from a range of new features including Bet Builder (customized bets), Cash Out (settle bets early), Early Payout, and Odds Boost. These features are designed to enhance user experience and engagement with more flexible betting options.

5. How will the partnership improve BetGoodwin’s operational efficiency?

BetGoodwin will integrate CasinoEngine for seamless casino game access, GamMatrix for player management, and MoneyMatrix for efficient payment processing. These solutions are expected to streamline operations across its sportsbook and gaming platforms.

6. How will this partnership affect the UK sports betting market?

This agreement positions BetGoodwin to expand its presence in the competitive UK sports betting market by offering enhanced services that cater to both digital and in-play bettors. The partnership provides BetGoodwin with advanced tools to stay competitive and attract new users.

7. What other recent partnerships has EveryMatrix formed?

In October 2024, EveryMatrix partnered with 1spin4win, integrating over 100 slot games into its CasinoEngine platform. This reflects EveryMatrix’s commitment to expanding its gaming portfolio and offering comprehensive solutions to operators.

8. What is CasinoEngine, and how will it benefit BetGoodwin?

CasinoEngine is EveryMatrix’s iGaming integration platform, providing access to a vast portfolio of casino games from multiple providers. This integration will enhance BetGoodwin’s casino offering, allowing users to enjoy both sports betting and casino games on the same platform.

9. What is GamMatrix, and how does it improve player management?

GamMatrix is EveryMatrix’s player management platform, which streamlines customer interactions, account management, and loyalty programs. It will enable BetGoodwin to efficiently manage player data and optimize the customer journey from registration to betting.

10. What is MoneyMatrix, and how does it enhance payment processing?

MoneyMatrix is a secure payment processing solution that handles deposits, withdrawals, and multi-currency transactions. It ensures smooth financial transactions for BetGoodwin customers, enhancing the overall user experience by making payments hassle-free.