EveryMatrix, a global leader in iGaming software solutions, has officially joined the Mexican Association for Permit Holders, Operators, and Suppliers of the Entertainment and Gambling Industry (AIEJA). This strategic move is a significant step in EveryMatrix’s ongoing expansion into the Latin American market, particularly Mexico, which has emerged as a high-potential region blending traditional North American gambling behaviors with Latin American influences.

EveryMatrix Joins the Mexican Association for Permit Holders, Operators, and Suppliers of the Entertainment and Gambling Industry (AIEJA)

By becoming an AIEJA member, EveryMatrix will now have the opportunity to participate in critical workshops, seminars, and initiatives that shape the gaming industry in Mexico. The company’s involvement will further enhance its presence, influence, and understanding of the dynamic Mexican market, allowing it to share invaluable insights and best practices with other key industry players.

EveryMatrix’s Partnership with AIEJA: A Step Towards Growth

AIEJA is a respected national organization that represents the interests of Mexico’s gaming and entertainment sectors. Its core mission is to foster growth, maintain high standards, and promote sustainable practices within the industry. AIEJA plays a pivotal role in shaping policy, ensuring regulatory compliance, and advocating for industry advancements.

Dr. Miguel Ángel Ochoa, President of AIEJA, expressed his enthusiasm for EveryMatrix’s inclusion, stating: “We’re very pleased to welcome EveryMatrix to AIJEA. EveryMatrix is recognized in the industry for its superior technology and services that can be found among some of the largest operators in the world. They will be an extremely valuable addition to the organization.”

EveryMatrix’s reputation for delivering world-class technology solutions—spanning from casino platforms to sports betting and payment solutions—positions the company as a key partner for driving innovation and regulatory alignment in Mexico.

Mexico’s Growing Gaming Market: Why It Matters

Mexico’s gaming industry is flourishing, with increasing demand for online gaming and sports betting platforms. As a country that blends North American regulatory frameworks with a strong cultural inclination towards gambling, Mexico represents an ideal environment for companies like EveryMatrix to expand their footprint.

Erik Nyman, President of EveryMatrix Americas, shared his excitement about the company’s partnership with AIEJA: “We’re delighted to join AIEJA and its many valued members and I would like to extend my thanks to the organization for their warm welcome. Mexico is a country full of potential that blends North American traditional gambling behavior with Latin American influences making it a specific market of interest as we expand our business in the region.”

Nyman’s statement highlights the strategic significance of Mexico as a focal point for EveryMatrix’s future growth in Latin America. Mexico’s potential is clear, with rising consumer interest in online betting, government initiatives to regulate the industry, and the rapidly growing adoption of mobile gaming platforms.

EveryMatrix: Expanding Beyond Borders

September has been a busy and transformative month for EveryMatrix. Alongside its membership with AIEJA, the company has engaged in a variety of international initiatives designed to strengthen its global standing and push boundaries within the iGaming sector. Some key developments in September include:

• Supporting Ukrainian War Veterans: EveryMatrix launched an initiative that offers Ukrainian war veterans the opportunity to transition into technology careers, showcasing its commitment to social responsibility and empowering individuals in war-affected regions.
• Expanding Partnerships: The company has strengthened its partnership with Peter & Sons, a highly innovative game development studio, and entered a new collaboration with Pinnacle, a globally renowned sports betting operator. These partnerships are expected to enrich the game portfolios of EveryMatrix clients worldwide.
• Acquisition of Fantasma Games: EveryMatrix announced its acquisition offer of SEK 209.8m ($20.3m) for Fantasma Games, an exciting venture into the Swedish-based studio known for its visually stunning and highly engaging casino games.
• Appointment of Kevin Furlong as CPO: In a move to bolster its leadership team, EveryMatrix appointed Kevin Furlong as Chief Product Officer (CPO). Furlong’s vision aligns with EveryMatrix’s goal of delivering unmatched gaming experiences through cutting-edge technology. He stated: “My role is to bring all our products together to give our customers and their players the best possible experience. We already do this in so many ways, but we know we can do so much more with the proprietary technology, knowledge, and expertise we have at our disposal within the Group.”

These strategic initiatives demonstrate EveryMatrix’s ability to navigate complex markets while maintaining a forward-looking approach in both innovation and corporate responsibility.

Why AIEJA Membership Benefits EveryMatrix

Joining AIEJA brings numerous advantages for EveryMatrix, including:

1. Regulatory Insights: EveryMatrix will gain invaluable insights into Mexico’s regulatory environment and will have a direct platform to collaborate on shaping future policies.
2. Networking Opportunities: By engaging with other AIEJA members, EveryMatrix can form strategic partnerships with local operators, suppliers, and regulators, further accelerating its growth in Mexico and across Latin America.
3. Knowledge Sharing: Through participation in workshops and seminars, EveryMatrix will have opportunities to share its expertise in iGaming technology, payment solutions, and casino platforms, elevating its status as an industry leader in Mexico.
4. Enhanced Local Presence: With Mexico being a key market in Latin America, AIEJA membership allows EveryMatrix to solidify its local presence and tailor its products to better suit the needs and preferences of Mexican players.

AIEJA: A National Force in the Mexican Gaming Industry

AIEJA’s influence in Mexico’s gaming sector cannot be understated. As an organization dedicated to ensuring the growth and regulation of the industry, it plays an instrumental role in:

• Lobbying for Industry-Friendly Legislation: AIEJA works closely with Mexican authorities to advocate for regulations that support the responsible growth of the entertainment and gambling industries. This is crucial in a rapidly evolving market like Mexico, where regulatory alignment is key to sustainable growth.
• Promoting Responsible Gaming: AIEJA emphasizes the importance of responsible gaming, ensuring that members adhere to best practices for player protection and ethical business operations.
• Providing Training and Resources: The association regularly offers educational workshops and resources to help members stay ahead of industry trends, making it an essential body for anyone involved in Mexico’s gaming sector.

Looking Forward: EveryMatrix’s Future in Mexico

By joining AIEJA, EveryMatrix has positioned itself at the forefront of Mexico’s burgeoning gaming industry. This membership, combined with its recent business developments, underscores EveryMatrix’s commitment to expansion, innovation, and delivering top-tier solutions in an ever-growing market.

As Mexico continues to modernize its gaming regulations, EveryMatrix will play a pivotal role in shaping the future of the industry, while also benefiting from the insights and collaboration that AIEJA membership offers.

FAQs About EveryMatrix Joins the Mexican Association 

1. What is AIEJA?

AIEJA stands for the Mexican Association for Permit Holders, Operators, and Suppliers of the Entertainment and Gambling Industry. It is a national organization that represents and supports the interests of Mexico’s gaming and entertainment sectors by promoting sustainable growth, regulatory compliance, and responsible gaming practices.

2. Why did EveryMatrix join AIEJA?

EveryMatrix joined AIEJA to enhance its presence in the Mexican gaming industry. Membership enables EveryMatrix to participate in critical workshops, seminars, and initiatives that help shape Mexico’s gaming landscape. The company also gains opportunities to share its knowledge, collaborate with industry leaders, and engage with local operators and regulators.

3. How will EveryMatrix benefit from joining AIEJA?

By joining AIEJA, EveryMatrix gains several advantages, including access to regulatory insights, networking opportunities with local stakeholders, knowledge sharing at workshops and seminars, and a stronger local presence in the Mexican market. This helps the company better understand the region’s unique market dynamics and adapt its offerings accordingly.

4. Why is Mexico a key market for EveryMatrix?

Mexico blends North American gambling traditions with Latin American influences, creating a unique and fast-growing market. The rising demand for online gaming and sports betting in the country makes it a high-potential region for expansion. EveryMatrix views Mexico as a vital part of its strategy to grow in Latin America.

5. What initiatives has EveryMatrix taken globally in recent months?

In September, EveryMatrix undertook several significant initiatives, including:

• Supporting Ukrainian war veterans by helping them transition into technology careers.
• Expanding its partnerships with Peter & Sons and Pinnacle.
• Making an acquisition offer for Fantasma Games.
• Appointing Kevin Furlong as Chief Product Officer (CPO).

6. Who is Dr. Miguel Ángel Ochoa and what did he say about EveryMatrix’s membership in AIEJA?

Dr. Miguel Ángel Ochoa is the President of AIEJA. He welcomed EveryMatrix’s membership, recognizing the company for its superior technology and services. He emphasized that EveryMatrix would be a valuable addition to AIEJA due to its established reputation in the global gaming industry.

7. What are the main functions of AIEJA in Mexico’s gaming industry?

AIEJA’s key functions include:

• Lobbying for industry-friendly legislation that supports the growth of the entertainment and gambling sectors.
• Promoting responsible gaming practices among members.
• Offering training and resources to help members stay informed about industry trends and regulatory requirements.

8. What role does Kevin Furlong play at EveryMatrix?

Kevin Furlong is the Chief Product Officer (CPO) at EveryMatrix. His role involves integrating EveryMatrix’s diverse products to create seamless gaming experiences for customers and their players. He aims to leverage the company’s proprietary technology to enhance its offerings.

9. How does EveryMatrix contribute to social responsibility?

EveryMatrix contributes to social responsibility through various initiatives, including its recent program to assist Ukrainian war veterans in transitioning to careers in the tech industry. The company demonstrates a commitment to making a positive impact on communities beyond its business operations.

10. What does EveryMatrix’s expansion in Mexico mean for the gaming industry?

EveryMatrix’s expansion in Mexico signals the company’s commitment to tapping into the country’s growing gaming market. With its strong technological solutions and AIEJA membership, EveryMatrix is well-positioned to influence and drive innovation in the Mexican gaming industry, contributing to its modernization and regulatory alignment.