Digitain, a leader in iGaming technology solutions, has unveiled its latest innovation, the Centrivo CRM platform. This cutting-edge platform aims to revolutionize player lifecycle management and engagement for iGaming operator partners by consolidating all player interactions into a unified hub.
Digitain Introduces Centrivo CRM Platform for Enhanced Player Engagement in iGaming
Streamlining Player Lifecycle Management
The Centrivo CRM platform equips operators with robust tools to manage player preferences and gather crucial transactional and behavioral data. This data is pivotal for segmenting player lifecycles and implementing targeted communication and marketing automation strategies.
Multi-Channel Marketing Capabilities
Operators leveraging Centrivo CRM can conduct seamless multi-channel marketing campaigns, encompassing email, SMS, and website push notifications. The platform also boasts integration capabilities with third-party providers, ensuring flexibility and scalability in marketing communications.
Edmond Ghulyan on Innovation
Edmond Ghulyan, Group CSO and Chief of Centrivo Product at Digitain, highlighted the platform’s role in empowering operators: “We continue to innovate our platform for iGaming partner operators so that operators can seamlessly centralize all player data to create campaigns for onboarding, activation, actives, retention, churn management, and reactivation that deliver player engagement and revenue growth.”
Key Features of Centrivo CRM
The Centrivo CRM platform offers an array of features including audience segmentation management, customizable marketing cohorts, dynamic bonus management, and gamification functionalities. These tools are complemented by a comprehensive reporting dashboard, enabling operators to analyze campaign performance and optimize their CRM strategies effectively.
Expansion with Centrivo Affiliate Platform
In addition to Centrivo CRM, Digitain recently introduced the Centrivo Affiliate platform. This platform provides tailored solutions for affiliate marketing campaigns, incorporating commission models, automation for redirection, advanced tracking optimization, and in-depth reporting capabilities.
Conclusion: Advancing iGaming Technology
Digitain’s launch of Centrivo CRM marks a significant advancement in iGaming technology, aiming to elevate player engagement and operational efficiency for operator partners. With its integrated suite of features and commitment to continuous innovation, Digitain continues to lead the industry in delivering comprehensive solutions tailored to meet the evolving needs of iGaming operators worldwide.
FAQs About Digitain Launches Centrivo CRM Platform for Enhanced Player Engagement in iGaming
1. What is the Centrivo CRM platform launched by Digitain?
The Centrivo CRM platform is a new offering from Digitain designed to enhance player lifecycle management and engagement for iGaming operators. It consolidates all player-related interactions into a unified hub, allowing operators to manage player preferences, gather data, and implement targeted marketing strategies.
2. What are the key features of the Centrivo CRM platform?
Key features of the Centrivo CRM platform include audience segmentation management, marketing cohorts, dynamic bonus management, gamification functionality, and support for multi-channel marketing communications (email, SMS, website push notifications). It also integrates with third-party providers for enhanced flexibility.
3. How does Centrivo CRM help iGaming operators?
Centrivo CRM enables iGaming operators to centralize player data, create personalized campaigns for onboarding, activation, retention, churn management, and reactivation. This approach aims to drive player engagement and revenue growth through targeted marketing automation.
4. Who is Edmond Ghulyan, and what did he say about Centrivo CRM?
Edmond Ghulyan is Digitain’s Group CSO and Chief of Centrivo Product. He emphasized that Centrivo CRM empowers operators to streamline operations by consolidating player data and optimizing marketing strategies to enhance player engagement and revenue.
5. What other platform did Digitain recently introduce alongside Centrivo CRM?
Digitain also introduced the Centrivo Affiliate platform, which provides solutions for targeted affiliate marketing campaigns. It includes features like commission models, redirection automation, tracking optimization, and comprehensive reporting to enhance affiliate marketing efficiency.
6. How can operators benefit from Centrivo CRM’s reporting dashboard?
Operators can benefit from Centrivo CRM’s reporting dashboard by analyzing campaign performance, measuring ROI, and optimizing marketing efforts based on actionable insights derived from comprehensive data analytics.
