In a significant move to enhance its customer experience, ComeOn Group has extended its partnership with Optimove, integrating their advanced Digital Experience Platform (DXP), known as Opti-x, into their proprietary sports betting platform. This collaboration underscores ComeOn Group’s commitment to delivering highly personalized and engaging experiences to its users across both its online casino and sports betting offerings.
ComeOn Group Extends Partnership with Optimove
Optimove’s Opti-x: The Heart of Personalization
ComeOn Group’s decision to employ Opti-x is pivotal in creating a tailored player experience. The DXP platform is renowned for its ability to provide customized content and experiences from a player’s first interaction. This feature is especially crucial for ComeOn Group, which manages 15 brands within the iGaming sector, including Mobilebet, Galaksino, and GetLucky. By leveraging Opti-x, ComeOn Group ensures that each brand can offer unique and personalized experiences to its players, enhancing user engagement and satisfaction.
A Seamless Integration with Proprietary Sports Betting
With the integration of Opti-x into its proprietary sports betting platform, ComeOn Group aims to replicate the success it has seen in its online casino operations. This integration will enable a seamless and consistent personalized experience across all products. Sherwin Jarvand, Chief Data Officer at ComeOn Group, emphasized the importance of this approach, stating, “Personalisation has always been key to our strategy and powered by our proprietary platform. As we gear up to grow our sportsbook business, it is essential we apply the same ethos across our platform and full product offering.”
Enhanced Betting and Casino Experiences
The extended partnership with Optimove is set to significantly enhance both the betting and casino experiences for ComeOn Group’s customers. Through personalized onsite experiences and automated, dynamic, and relevant CRM content, players can expect a more engaging and tailored interaction. The software’s ability to track customer and event data facilitates the delivery of contextual pop-up messages and individualized content recommendations, making every player’s journey unique and personalized from the outset.
Insights from Optimove
Matthew Gilbery, Director of Personalisation Offering at Optimove, highlighted ComeOn Group’s exemplary use of personalization at scale. He noted, “ComeOn Group is a perfect example of how to tackle personalisation at scale. They embrace full multi-channel personalisation, optimising the customer experience without boundaries. It is organisations like theirs that present challenges and opportunities that drive Optimove to continually improve CRM Marketing for iGaming.”
Strategic Advantages of the Extended Partnership
The extended partnership between ComeOn Group and Optimove offers several strategic advantages:
- Comprehensive Personalization: By utilizing Opti-x, ComeOn Group can deliver a consistent and personalized experience across all its brands and platforms, enhancing customer loyalty and retention.
- Dynamic CRM Content: The ability to automate CRM content ensures that players receive timely and relevant information, enhancing their overall gaming experience.
- Enhanced Customer Engagement: Personalized content recommendations and contextual messages help in maintaining high levels of player engagement, crucial for long-term success in the competitive iGaming market.
- Scalable Solutions: Optimove’s platform supports multi-channel personalization, making it scalable and adaptable to the growing needs of ComeOn Group’s diverse brand portfolio.
Future Outlook for ComeOn Group and Optimove
As the iGaming industry continues to evolve, the partnership between ComeOn Group and Optimove positions both companies at the forefront of innovation. The integration of advanced personalization tools within the sports betting and online casino sectors not only enhances the customer experience but also sets a new standard for the industry. This collaboration is a testament to the importance of strategic partnerships in driving technological advancements and improving service delivery in the iGaming sector.
Conclusion: The Extension
The extension of ComeOn Group’s partnership with Optimove marks a significant milestone in the pursuit of personalized gaming experiences. By integrating the Opti-x platform into its sports betting operations, ComeOn Group is set to provide its players with unmatched personalized experiences, from tailored content recommendations to dynamic CRM interactions. This move not only enhances customer engagement and satisfaction but also reinforces ComeOn Group’s position as a leader in the iGaming industry.
FAQs about ComeOn Group’s Extended Partnership with Optimove
1. What is the recent partnership extension between ComeOn Group and Optimove about?
ComeOn Group has extended its partnership with Optimove to integrate their Digital Experience Platform (DXP), known as Opti-x, into ComeOn’s proprietary sports betting platform. This move aims to enhance the personalized experience for users across both online casino and sports betting offerings.
2. What is Opti-x?
Opti-x is Optimove’s Digital Experience Platform (DXP) that provides customized player experiences by delivering individualized content recommendations and personalized onsite interactions from a player’s first visit.
3. How does the integration of Opti-x benefit ComeOn Group’s sports betting platform?
The integration allows ComeOn Group to deliver a seamless and consistent personalized experience across all its products, enhancing user engagement and satisfaction through dynamic CRM content and personalized recommendations.
Q4: What did Sherwin Jarvand, Chief Data Officer at ComeOn Group, say about the partnership? A4: Sherwin Jarvand emphasized that personalization is key to ComeOn Group’s strategy. He stated that applying the same personalization ethos to their growing sportsbook business is essential, and extending the partnership with Optimove will enhance the betting and casino experience for all customers.
Q5: How does the Opti-x platform enhance the customer experience? A5: Opti-x tracks customer and event data to provide contextual pop-up messages and individualized content recommendations, making each player’s journey unique and personalized from the outset. This leads to increased engagement and satisfaction.
Q6: What did Matthew Gilbery, Director of Personalisation Offering at Optimove, say about ComeOn Group’s use of personalization? A6: Matthew Gilbery praised ComeOn Group for their effective use of multi-channel personalization, stating that they optimize the customer experience without boundaries and present challenges and opportunities that drive Optimove to continually improve CRM Marketing for iGaming.
Q7: How many brands does ComeOn Group operate in the iGaming market? A7: ComeOn Group operates 15 brands within the iGaming market, including notable names like Mobilebet, Galaksino, and GetLucky.
Q8: What are some strategic advantages of the extended partnership between ComeOn Group and Optimove? A8: The partnership offers comprehensive personalization across all platforms, dynamic and automated CRM content, enhanced customer engagement through tailored experiences, and scalable solutions to meet the growing needs of ComeOn Group’s diverse brand portfolio.
Q9: How does this partnership position ComeOn Group and Optimove in the iGaming industry? A9: The partnership places both companies at the forefront of innovation in the iGaming industry by setting a new standard for personalized gaming experiences and driving technological advancements.
