Caesars Entertainment, a leading name in the casino and hospitality industry, has announced the acquisition of Brisbane-based software firm ZeroFlucs Group. This strategic move aims to bolster Caesars’ sports betting capabilities within its digital division, Caesars Digital. The acquisition follows a successful collaboration between the two companies, which saw the integration of ZeroFlucs’ advanced technology into the Caesars Sportsbook platform.

Caesars Entertainment Acquires ZeroFlucs Group to Enhance Sports Betting Capabilities

ZeroFlucs Brings Advanced Trading Solutions to Caesars Sportsbook

Founded by Steve Gray in 2021, ZeroFlucs specializes in advanced trading technology for sports betting operators. The company’s innovative software leverages historical data and multiple feed providers to deliver comprehensive pricing solutions. Notably, ZeroFlucs has developed live same-game parlays and expanded market options for Major League Baseball, both of which have been well-received by Caesars Sportsbook users.

Steve Gray, who brings extensive experience from his previous role at Entain Australia, will now serve as Senior Vice President of Pricing Initiatives at Caesars Digital.

Gray’s Perspectives

Gray expressed his enthusiasm for the acquisition, stating, “We are thrilled to be joining forces with the team at Caesars and can’t imagine a better home for our people or a platform for our product to shine on. Our team has always been passionate about being at the forefront of what’s possible in sports betting, and with the resources and reach of Caesars, we can now focus on taking these experiences to the next level.”

Caesars Digital President Praises ZeroFlucs’ Data Science Expertise

Eric Hession, President of Caesars Digital, highlighted the significance of the acquisition by emphasizing ZeroFlucs’ expertise in data science, stating, “No other company understands data science like ZeroFlucs, which makes it a perfect fit for Caesars. This purchase will help us provide unmatched sports betting experiences, supported by our famous Rewards program.”

Leadership and Integration

ZeroFlucs will continue to operate under the leadership of Steve Gray and Carly Christensen, who will join Caesars Digital as Senior Vice President of Pricing Technology. The ZeroFlucs team will also receive support from experienced members of Caesars’ data science and data engineering departments.

Strategic Importance of the Acquisition

The acquisition of ZeroFlucs is part of a broader strategy among U.S.-based operators to enhance their internal capabilities through strategic acquisitions. Other notable examples include DraftKings and Entain, which have also heavily invested in acquiring advanced trading technologies.

While the financial terms of the ZeroFlucs deal were not disclosed, it is evident that this acquisition is a strategic move for Caesars. The company aims to strengthen its position in the highly competitive sports betting sector globally.

Conclusion: The Acquisition

Caesars Entertainment’s acquisition of ZeroFlucs Group represents a significant step forward in enhancing its sports betting capabilities. With the integration of ZeroFlucs’ advanced trading technology and expertise, Caesars is poised to offer unparalleled sports betting experiences to its users. This strategic move underscores Caesars’ commitment to innovation and excellence in the ever-evolving sports betting landscape.

FAQs About the Caesars Entertainment’s Acquisition of ZeroFlucs Group

1. What company did Caesars Entertainment acquire?

Caesars Entertainment acquired Brisbane-based software firm ZeroFlucs Group.

2. Why did Caesars Entertainment acquire ZeroFlucs Group?

The acquisition aims to enhance Caesars’ sports betting capabilities within its digital division, Caesars Digital.

3. What technology does ZeroFlucs specialize in?

ZeroFlucs specializes in advanced trading technology for sports betting operators, using historical data and multiple feed providers to offer comprehensive pricing solutions.

4. What notable features has ZeroFlucs developed for Caesars Sportsbook?

ZeroFlucs has developed live same-game parlays and expanded market options for Major League Baseball.

5. Who founded ZeroFlucs, and when?

ZeroFlucs was founded by Steve Gray in 2021.

6. What role will Steve Gray assume at Caesars Digital?

Steve Gray will serve as Senior Vice President of Pricing Initiatives at Caesars Digital.

7. What did Steve Gray say about the acquisition?

Steve Gray said, “We are thrilled to be joining forces with the team at Caesars and can’t imagine a better home for our people or a platform for our product to shine on. Our team has always been passionate about being at the forefront of what’s possible in sports betting, and with the resources and reach of Caesars, we can now focus on taking these experiences to the next level.”

8. What did Eric Hession, President of Caesars Digital, say about ZeroFlucs?

Eric Hession stated, “No other company understands data science like ZeroFlucs, which makes it a perfect fit for Caesars. This purchase will help us provide unmatched sports betting experiences, supported by our famous Rewards program.”

9. Who will lead ZeroFlucs under Caesars Digital?

Steve Gray and Carly Christensen will lead ZeroFlucs under Caesars Digital.

10. How will ZeroFlucs’ team be supported?

The ZeroFlucs team will be supported by experienced members from Caesars’ data science and data engineering departments.

11. What broader strategy does this acquisition fit into for Caesars?

The acquisition is part of a broader strategy among U.S.-based operators to enhance internal capabilities through strategic acquisitions.

12. Are there other examples of similar strategic acquisitions in the industry?

Yes, other examples include DraftKings and Entain, which have also invested heavily in acquiring advanced trading technologies.

13. Were the financial terms of the ZeroFlucs deal disclosed?

No, the financial terms of the ZeroFlucs deal were not disclosed.

14. What is the expected impact of the acquisition on Caesars Digital?

The acquisition is expected to drive significant growth and innovation for Caesars Digital, reinforcing its position as a leader in the global sports betting industry.

15. How will this acquisition affect Caesars Sportsbook users?

The acquisition will enhance the sports betting experience for Caesars Sportsbook users by integrating advanced trading technology and innovative features developed by ZeroFlucs.