Bundesliga International and Sportradar have announced the extension of their partnership agreement. This landmark deal reaffirms their shared commitment to fostering innovation and elevating the sports experience for fans worldwide. With a focus on leveraging cutting-edge technology and data-driven solutions, the partnership aims to redefine the landscape of sports entertainment.
Under the new agreement, Sportradar will continue to serve as the Bundesliga’s global partner, collaborating on the development of innovative data and audiovisual products. This strategic alliance seeks to enhance the engagement of fans and bettors alike, delivering immersive experiences that transcend traditional boundaries.
Sportradar retains its position as the league’s official provider of betting and streaming rights for Bundesliga and Bundesliga 2 matches outside the DACH region. Moreover, the partnership extends to cover marquee events such as the German Supercup and relegation playoff matches, ensuring comprehensive coverage of key fixtures.
The extended partnership grants Sportradar the rights to sublicense video content from Germany’s top divisions to its clients. Additionally, the company will collect and exclusively distribute live match data for betting purposes, reinforcing its position as a trusted source of real-time sports intelligence.
Sportradar will bolster its Virtual Sports Bundesliga offering, catering to the evolving preferences of sports enthusiasts. This expansion underscores the company’s commitment to providing innovative gaming experiences that complement traditional sports offerings.
In alignment with their shared values, Bundesliga and Sportradar will collaborate on initiatives aimed at combating match-fixing. Through education and prevention services, the partners seek to safeguard the integrity and credibility of Bundesliga games, preserving the essence of fair play and competition.
Mr. Gloeckler expressed confidence in the synergistic partnership between Sportradar and Bundesliga, highlighting the company’s commitment to delivering cutting-edge products and engaging fans through innovative solutions. He underscored the significance of the extended agreement in advancing Sportradar’s broader strategy of investing in long-term rights across key global sports.
Mr. Naubert echoed sentiments of enthusiasm, emphasizing the alignment between Bundesliga and Sportradar in pushing technological boundaries for the benefit of fans. He lauded the early extension of the partnership as a testament to the trust and shared vision between the two entities, spanning over two decades of collaboration.
As Bundesliga International and Sportradar embark on the next chapter of their partnership journey, they remain steadfast in their commitment to innovation, integrity, and fan-centricity. By harnessing the power of technology and data-driven insights, they seek to redefine the sports landscape, setting new standards of excellence and engagement.
