Betsson, a globally recognized online gaming operator, has extended its sponsorship agreement with Argentina’s premier football club, Boca Juniors. This partnership began in June 2023 and is now set to run until December 2028. Betsson will continue as the club’s main sponsor and front-of-shirt partner, solidifying its presence in Latin American football.

Betsson Extends Sponsorship Deal with Boca Juniors Until 2028

A Partnership Rooted in Trust and Success

The renewal of this partnership marks a significant milestone for both Betsson and Boca Juniors. Boca Juniors President, Juan Román Riquelme, expressed his enthusiasm for the extended collaboration, stating: “We are delighted. We were lucky enough to start this partnership with Betsson on 25 June 2023, and today, thanks to Betsson’s trust and the great work that is being done, we can renew it until the end of 2028.”

Riquelme further emphasized his gratitude towards Betsson, highlighting the shared vision and commitment that has made this partnership a success. “For me, this brings great happiness, and I am very grateful for the trust. I hope the future finds us celebrating together,” he added.

Betsson’s Commitment to Latin American Football

Betsson Operations CEO Jesper Svensson reaffirmed the company’s admiration for Boca Juniors, saying: “We have always admired the rich history and legacy of Boca Juniors, and we are truly honored to continue supporting this extraordinary club. As a company with Swedish roots, we feel a deep connection through both shared history and passion.”

Svensson highlighted that this partnership not only strengthens Betsson’s presence in Latin America but also serves as a bridge to engage with a global audience. The renewed agreement underscores Betsson’s strategic focus on fostering relationships within key football markets while promoting its brand on an international stage.

The Role of Betsson in Responsible Gaming and Entertainment

Betsson Country Manager for Argentina, Maximiliano Bellio, praised the professionalism of Boca Juniors’ leadership and the mutual success achieved through the partnership. Bellio stated: “From the start, Boca’s leadership, especially Juan Román Riquelme, has shown great professionalism in working with us. This renewal reinforces our commitment to Latin American football and reflects our ongoing success in the region.”

Bellio further noted that Betsson’s 60 years of expertise in the gaming industry brings both security and innovation to its collaborations. The company remains steadfast in promoting responsible gaming practices while enhancing entertainment experiences for football fans of legal age.

Betsson’s Broader Football Sponsorship Portfolio

Boca Juniors is not the only football club benefiting from Betsson’s strategic sponsorships. The operator is also the front-of-shirt sponsor for Italian football giant Inter Milan and maintains a partnership with Serie A club Torino FC. These sponsorships align with Betsson’s mission to strengthen its ties with the global football community while promoting responsible gaming and entertainment.

Why Boca Juniors?

The partnership with Boca Juniors holds a special significance due to the club’s illustrious history. As 35-time champions of the Argentine Primera División, Boca Juniors commands a massive fan base in Argentina and beyond. The club’s legacy and Betsson’s global stature form a synergistic relationship, offering a mutually beneficial platform to connect with millions of fans worldwide.

Betsson’s Recognition for Excellence

Betsson’s dedication to excellence extends beyond sponsorships. The company was recently recognized with the Social Responsibility of the Year Award at the Global Gaming Awards EMEA. This accolade underscores Betsson’s commitment to ethical practices and its focus on supporting communities through meaningful initiatives.

Looking Ahead: Shared Goals and Aspirations

The extension of this partnership between Betsson and Boca Juniors signals a shared vision for growth, both on and off the field. The collaboration is expected to yield numerous opportunities for fan engagement, enhanced brand visibility, and the promotion of responsible gaming.

Jesper Svensson summed up the significance of this partnership, stating: “This partnership not only strengthens our presence in the region but also helps us engage with a global audience.”

As the agreement extends until December 2028, both Betsson and Boca Juniors are set to continue building on their shared successes, driving innovation, and celebrating the beautiful game together.

FAQs About Betsson’s Extended Sponsorship of Boca Juniors

1. What is the partnership between Betsson and Boca Juniors?

Betsson is the main sponsor and front-of-shirt partner of Boca Juniors, one of Argentina’s most successful football clubs. The partnership began in June 2023 and has been extended to run until December 2028.

2. How long will the sponsorship deal last?

The sponsorship agreement between Betsson and Boca Juniors has been extended and will remain in effect until December 2028.

3. What role does Betsson play in this sponsorship?

Betsson provides financial and promotional support to Boca Juniors as the club’s main sponsor. The company also engages in promoting responsible gaming while enhancing fan experiences.

4. Why is this partnership significant for Boca Juniors?

This collaboration supports Boca Juniors’ operational and promotional goals. It provides the club with additional resources to engage fans and maintain its legacy as a football powerhouse.

5. What did Boca Juniors President Juan Román Riquelme say about the renewal?

Juan Román Riquelme expressed his happiness and gratitude, stating:

“We are delighted. We were lucky enough to start this partnership with Betsson on 25 June 2023, and today, thanks to Betsson’s trust and the great work that is being done, we can renew it until the end of 2028.”

6. How does Betsson benefit from this partnership?

Betsson benefits by strengthening its brand presence in Latin America and connecting with a global audience. This partnership also aligns with its strategy to promote responsible gaming in key markets.

7. What other football clubs does Betsson sponsor?

In addition to Boca Juniors, Betsson is the front-of-shirt sponsor for Italian club Inter Milan and a partner of Torino FC, both prominent teams in Serie A.

8. Has Betsson received any recognition for its efforts?

Yes, Betsson was awarded the Social Responsibility of the Year Award at the Global Gaming Awards EMEA, highlighting its commitment to ethical practices and community support.

9. What is Betsson’s focus in Latin America?

Betsson is committed to strengthening its presence in Latin American football. The partnership with Boca Juniors and its focus on responsible gaming reflect its ongoing success in the region.

10. What is the significance of Boca Juniors in football?

Boca Juniors is one of Argentina’s most celebrated football clubs, boasting 35 Argentine Primera División titles and a rich history that resonates with millions of fans globally.

11. What does Betsson aim to achieve with this sponsorship?

Betsson aims to enhance fan engagement, promote responsible gaming, and expand its brand visibility both regionally and globally through this partnership.

12. Who commented on behalf of Betsson about the partnership?

• Jesper Svensson, Betsson Operations CEO, praised the legacy of Boca Juniors and highlighted the mutual benefits of the collaboration.
• Maximiliano Bellio, Betsson Country Manager for Argentina, acknowledged the professionalism of Boca’s leadership and emphasized the alignment of shared goals.

13. How does this partnership impact fans?

Fans of Boca Juniors can enjoy enhanced entertainment experiences and engagement opportunities, backed by Betsson’s expertise in gaming and responsible practices.

14. What are Betsson’s plans for the future with Boca Juniors?

Betsson aims to continue supporting Boca Juniors while driving innovation, celebrating shared successes, and engaging with a broader audience until the end of the sponsorship in 2028.