Betsson has proudly announced its new role as the official betting partner of the ATP tournament Nordea Open, a significant partnership that underscores Betsson’s ongoing commitment to the world of tennis. This announcement comes ahead of the prestigious tournament, scheduled from 15 – 21 July in Båstad, Sweden, where top-tier players, including world no. 1 Jannik Sinner and the renowned Rafael Nadal, are set to compete.
Betsson Announced as Official Betting Partner of ATP Tournament Nordea Open
The Historic Nordea Open
The Nordea Open, formerly known as the Swedish Open, is one of the oldest and most esteemed tennis tournaments globally, with its origins dating back to 1948. This year’s edition will be broadcast in 90 countries, reaching an estimated audience of 40-50 million viewers, showcasing the tournament’s wide-reaching impact and popularity.
Betsson’s Strategic Partnership
As part of this strategic partnership, Betsson’s logos will be prominently displayed in the arena, ensuring high visibility throughout the event. Additionally, Betsson will offer a variety of betting odds on the tournament, providing fans with an engaging and dynamic way to participate in the excitement of the Nordea Open.
Enhanced Presence in Tennis
This partnership further solidifies Betsson’s presence in the tennis world. The company already operates as the main sponsor for the upcoming BNP Paribas Nordic Open in Stockholm, showcasing its dedication to supporting tennis both in Sweden and on a global scale.
Comments from Key Stakeholders
Sara Bergh, Operations Manager at Nordea Open
Sara Bergh expressed her enthusiasm for the new partnership, stating: “We are very proud to welcome Betsson as a new partner to the Nordea Open. Betsson joins a strong partner family and through its commitment will further consolidate the event’s position and presence on the international tennis scene.”
Ronni Hartvig, CCO of Betsson Group
Ronni Hartvig, Chief Commercial Officer of Betsson Group, also commented on the partnership: “We are incredibly proud of our partnership with Nordea Open, which this year features world-class stars. Betsson has long been involved in tennis, both in Sweden and globally, but it is difficult to find a more fantastic environment than tennis in Båstad.”
Global Sports Sponsorships
This partnership deal with the Nordea Open adds to a string of global sports sponsorships for Betsson. Recently, the company also became the front-of-shirt sponsor for Serie A side FC Internazionale Milano (Inter Milan), highlighting its extensive involvement and support in various sports disciplines worldwide.
Conclusion: The Role
Betsson’s role as the official betting partner of the Nordea Open signifies a robust commitment to enhancing the tennis experience for fans and participants alike. With high-profile players and extensive broadcasting, this year’s Nordea Open promises to be an exhilarating event, further elevated by Betsson’s active participation and innovative betting offerings.
FAQs About Betsson’s Partnership with the ATP Tournament Nordea Open
1. What recent announcement did Betsson make?
Betsson announced its new role as the official betting partner of the ATP tournament Nordea Open.
2. When and where will the Nordea Open take place?
The Nordea Open is scheduled from 15 – 21 July in Båstad, Sweden.
3. Which top-tier players are expected to participate in the Nordea Open?
Top-tier players, including world no. 1 Jannik Sinner and renowned Rafael Nadal, are expected to participate in the Nordea Open.
4. What is the historical significance of the Nordea Open?
The Nordea Open, formerly known as the Swedish Open, is one of the oldest tennis tournaments globally, dating back to 1948.
5. How wide is the broadcast reach of this year’s Nordea Open?
This year’s Nordea Open will be broadcast in 90 countries, reaching an estimated audience of 40-50 million viewers.
6. What role will Betsson play as the official betting partner?
As the official betting partner, Betsson’s logos will be prominently displayed in the arena, and the company will offer a variety of betting odds on the tournament.
7. How does Betsson’s partnership with the Nordea Open impact its presence in tennis?
The partnership enhances Betsson’s presence in the tennis world, adding to its existing role as the main sponsor for the upcoming BNP Paribas Nordic Open in Stockholm.
8. What did Sara Bergh, Operations Manager at Nordea Open, say about the partnership?
Sara Bergh stated, “We are very proud to welcome Betsson as a new partner to the Nordea Open. Betsson joins a strong partner family and through its commitment will further consolidate the event’s position and presence on the international tennis scene.”
9. What did Ronni Hartvig, CCO of Betsson Group, say about the partnership?
Ronni Hartvig said, “We are incredibly proud of our partnership with Nordea Open, which this year features world-class stars. Betsson has long been involved in tennis, both in Sweden and globally, but it is difficult to find a more fantastic environment than tennis in Båstad.”
10. What other global sports sponsorships has Betsson recently undertaken?
Recently, Betsson became the front-of-shirt sponsor for Serie A side FC Internazionale Milano (Inter Milan), highlighting its extensive involvement in various sports disciplines worldwide.
11. How will Betsson’s involvement enhance the Nordea Open?
Betsson’s involvement will enhance the Nordea Open by providing increased visibility, engaging betting options for fans, and further consolidating the event’s position on the international tennis scene.
