Betsson AB has achieved a significant milestone by obtaining its first local gaming licences for the newly regulated market in Peru. These licences cover both online casino and sports betting operations under the Betsson and Betsafe brands, marking a pivotal moment in the company’s expansion strategy in Latin America.

Betsson AB Secures First Local Gaming Licences in Peru

Expansion and Market Presence

Betsson’s journey in Latin America began in 2008, establishing itself as a prominent sports betting brand in Peru. The company further solidified its position in the region in 2019 with the introduction of its Betsafe brand. Additionally, Betsson expanded its footprint in Peru in 2021 with the acquisition of Inkabet, a locally focused sports betting and online casino business, enhancing its market presence.

Licensing and Regulatory Framework

The newly obtained licences in Peru underscore Betsson’s commitment to complying with local regulations and supporting the country’s evolving gaming industry. The regulatory framework in Peru has recently been updated to accommodate online gambling, paving the way for companies like Betsson to secure official licences and operate legally within the market.

Strategic Importance and CEO’s Statement

Pontus Lindwall, President and CEO of Betsson AB, expressed his satisfaction with the licence issuance:

“We have really looked forward to Peru introducing a local regulation and are very pleased with the issuing of these licences. With this announcement, we affirm our commitment to the local economy and the new regulatory framework in the country.”

Financial Performance and Growth

This development follows Betsson’s strong financial results for Q4 2023 and the full-year 2023, indicating robust growth and performance in its operations. The company’s strategic investments in expanding its presence across Latin America, including markets like Colombia and Argentina, have positioned it as a key player in the regional gaming sector.

Looking Ahead

With the acquisition of its first local licences in Peru and plans for additional licences under the Inkabet brand, Betsson AB is poised for continued growth and market expansion in Latin America. The company’s focus on compliance, strategic acquisitions, and local market expertise reinforces its leadership in the evolving landscape of online gambling across the region.

FAQs About Betsson AB’s Acquisition of Local Gaming Licences in Peru

1. What licences has Betsson AB obtained in Peru?

Betsson has obtained its first local gaming licences for both online casino and sports betting operations under the Betsson and Betsafe brands in Peru.

2. When did Betsson AB begin its journey in Latin America?

Betsson started its operations in Latin America in 2008, initially establishing itself as a recognized sports betting brand in Peru.

3. What additional brand licences are anticipated in Peru?

Additional licences for the Inkabet brand, acquired by Betsson in 2021, are expected to be obtained soon.

4. Where else in Latin America does Betsson AB hold licences?

Apart from Peru, Betsson also holds licences in other Latin American markets such as Colombia and Argentina.

5. What strategic moves has Betsson AB made in Peru to enhance its market presence?

In 2019, Betsson launched its Betsafe brand in Peru, followed by the acquisition of Inkabet in 2021, which further bolstered its local market presence.

6. What regulatory changes in Peru have facilitated these licence acquisitions?

Peru recently updated its regulatory framework to accommodate online gambling, enabling companies like Betsson AB to secure official licences and operate legally within the market.

7. How has Betsson AB’s CEO responded to the licence issuance in Peru?

Pontus Lindwall, President and CEO of Betsson AB, expressed satisfaction with the issuance of these licences, emphasizing the company’s commitment to Peru’s local economy and regulatory framework.

8. What financial performance indicators have Betsson AB recently disclosed?

Betsson reported strong financial results for Q4 2023 and the full-year 2023, indicating robust growth and performance in its operations.

9. What is Betsson AB’s strategy for future growth in Latin America?

Betsson plans to continue expanding its market presence in Latin America, leveraging its strategic acquisitions, regulatory compliance, and expertise in local markets like Peru.

10. How does Betsson AB’s acquisition of local licences in Peru impact its competitive position in the region?

The acquisition of local licences in Peru strengthens Betsson AB’s competitive position in Latin America’s gaming industry, positioning it as a key player in the evolving online gambling landscape.