Betr Holdings recently changed strategic leadership, appointing Alex Kuwada as the new Head of Marketing. Kuwada’s appointment signals Betr’s focus on driving user acquisition, retention strategies, and further expansion of its fantasy sports platform, Betr Picks. This key move is poised to push the company’s marketing and commercial initiatives into high gear, setting the stage for significant growth in the competitive landscape of sports gaming.

Betr Holdings Appoints Alex Kuwada as Head of Marketing

Alex Kuwada’s Appointment and His Strategic Role

Alex Kuwada, a seasoned expert in the field, steps into his new role after serving as Senior Director of Growth at FanDuel, one of the industry’s most prominent operators. At FanDuel, Kuwada successfully contributed to significant user base expansion, establishing himself as an expert in growth marketing. His transition to Betr marks an essential move for the company as it looks to leverage his expertise in enhancing user engagement, expanding its customer base, and optimizing marketing campaigns to sustain long-term growth.

Kuwada will directly report to Betr’s CEO, Joey Levy. His primary responsibilities will include leading user acquisition, implementing data-driven marketing strategies, and ensuring customer retention through innovative campaigns. His prior achievements at FanDuel and deep knowledge of the industry are expected to empower Betr’s marketing team and contribute to the company’s wider growth and market leadership goals.

Jesse Chemtob’s Transition to Interim Head of Commercial

In a parallel move, Jesse Chemtob, who had been serving as Betr’s Interim Head of Marketing, will transition into the role of Interim Head of Commercial. This change allows Betr to focus more sharply on its commercial objectives, particularly in profit and loss optimization, while ensuring that Chemtob’s wealth of experience remains within the company.

Chemtob, who was pivotal in building FanDuel’s casino division, brings extensive operational knowledge to his new position. He will oversee Betr’s commercial operations, ensuring a seamless relationship between the company’s commercial efforts and marketing strategies. His focus will be on maximizing profitability, exploring new market opportunities, and continuing to drive business development, ensuring Betr remains competitive in an increasingly saturated industry.

Betr Picks and the Launch of Group Mode

In line with its mission to continually innovate, Betr launched the “Group Mode” feature for its Betr Picks fantasy sports platform in August 2024. This feature allows users to engage in a peer-to-peer competitive format, enhancing the overall user experience and making the platform more interactive. By creating an environment where users can challenge their friends and other participants directly, Betr Picks offers a unique selling proposition that sets it apart from other fantasy sports platforms.

Betr Picks, which is already live in key states such as Florida and Massachusetts, is rapidly growing and is on track for further expansion. The company plans to roll out its fantasy sports platform to 33 states across the U.S., which will cover approximately 65% of the U.S. population. This aggressive expansion plan positions Betr Picks as a major contender in the fantasy sports market, poised to capture significant market share as more states continue to regulate and open up to fantasy sports betting.

Strategic Importance of the U.S. Expansion Plan

Betr Holdings’ expansion into 33 states is more than just a geographic growth strategy—it’s a critical component of the company’s long-term plan to dominate the fantasy sports and sports betting markets. The U.S. market has proven to be fertile ground for sports gaming operators, with states such as New Jersey, Pennsylvania, and Colorado being early adopters of legalized sports betting. As more states pass legislation to regulate online sports betting and fantasy sports platforms, Betr aims to be at the forefront of this trend by being operational in a majority of them.

By expanding into such a vast number of states, Betr can tap into new revenue streams while scaling its operations and enhancing brand visibility. This will also allow Betr to introduce its users to a broader array of features, including live betting, in-play fantasy sports options, and real-time data integration, creating a more immersive and engaging user experience.

Conclusion: A Future for Betr Holdings

Betr Holdings is making calculated moves to solidify its position in the sports gaming and media industry. With Alex Kuwada’s appointment as Head of Marketing, and the internal strategic shift of Jesse Chemtob to Head of Commercial, the company is gearing up to execute a well-rounded growth strategy.

FAQs About Betr Holdings Appoints Alex Kuwada as Head of Marketing

1. Who is the new Head of Marketing at Betr Holdings?

Betr Holdings has appointed Alex Kuwada as the new Head of Marketing. He previously worked as Senior Director of Growth at FanDuel.

2. What are Alex Kuwada’s responsibilities as Head of Marketing at Betr?

As the Head of Marketing, Alex Kuwada is responsible for overseeing user acquisition and retention strategies, and managing marketing efforts to ensure the company’s growth. He will directly report to CEO Joey Levy.

3. What role does Jesse Chemtob play at Betr Holdings now?

Jesse Chemtob has transitioned from his role as Interim Head of Marketing to Interim Head of Commercial at Betr Holdings. He will oversee commercial operations, including profit and loss optimization and business development.

4. What is “Group Mode” on the Betr Picks platform?

Group Mode is a new feature launched by Betr Picks in August 2024. It allows users to compete in a peer-to-peer format on the fantasy sports platform, making it more interactive and competitive.

5. In which states is Betr Picks available?

As of now, Betr Picks is live in states such as Florida and Massachusetts, with plans to expand into 33 states, covering 65% of the U.S. population.

6. What is Betr Holdings’ expansion strategy in the U.S.?

Betr Holdings plans to expand its fantasy sports platform, Betr Picks, into 33 states across the U.S., targeting markets with legalized fantasy sports and sports betting regulations.

7. What sets Betr Picks apart from other fantasy sports platforms?

Betr Picks differentiates itself with its Group Mode feature, which allows users to engage in peer-to-peer competitions and offers a more immersive fantasy sports experience.

8. What was Jesse Chemtob’s experience before joining Betr Holdings?

Before joining Betr Holdings, Jesse Chemtob worked at FanDuel, where he helped grow the company’s casino division. He brings extensive experience in commercial operations and business growth strategies.

9. How will Alex Kuwada’s experience benefit Betr Holdings?

Alex Kuwada’s previous experience at FanDuel, where he focused on growth marketing and user expansion, is expected to help Betr Holdings scale its marketing campaigns, enhance user engagement, and improve retention strategies.