BetMGM, a leading name in the sports betting and iGaming industry, has announced the appointment of Casey Hurbis as its new Chief Marketing Officer (CMO). This strategic move underscores BetMGM’s commitment to expanding its market influence and strengthening its reputation as a premier operator in the highly competitive sports betting sector.

BetMGM Welcomes Casey Hurbis as Chief Marketing Officer to Elevate Brand Growth

With a career spanning three decades, Hurbis brings unparalleled expertise in consumer marketing, including digital advertising, engagement strategies, experiential marketing, and partnership development. His proven track record positions him as a visionary leader who will undoubtedly help BetMGM reach new heights in customer engagement and brand recognition.

Casey Hurbis: A Proven Leader in Consumer Marketing

Casey Hurbis has built an illustrious career, working with globally renowned brands across diverse industries. His professional journey includes tenure with Fiat and Alfa Romeo, where he played a pivotal role in crafting innovative marketing strategies that resonated with a global audience. His most recent role, however, with Rocket Mortgage, stands out as a significant milestone in his career and serves as a key indicator of his capabilities to excel in the sports betting and iGaming sector.

During his tenure at Rocket Mortgage, Hurbis spearheaded high-profile campaigns, including several Super Bowl commercials. These initiatives showcased his ability to leverage creativity and bold storytelling to capture the attention of millions. Notably, he collaborated with BetMGM’s creative agency of record, laying the groundwork for future marketing synergies that he now brings to his new role.

Hurbis’s contributions to the Rocket Mortgage Classic, a professional golf tournament on the PGA Tour, further highlight his expertise in merging brand sponsorship with experiential marketing. His ability to align brand identity with large-scale events demonstrates his knack for driving engagement in competitive markets.

BetMGM’s Strategic Vision for Growth

BetMGM has consistently prioritized innovation and excellence in its mission to dominate the sports betting and iGaming landscape. The appointment of Casey Hurbis reflects the brand’s forward-thinking approach to marketing and customer engagement.

Matt Prevost, BetMGM’s Chief Revenue Officer, emphasized the significance of this leadership addition, stating: “Building BetMGM from the ground up into one of the most recognizable brands in the sports betting and iGaming sphere has been an incredible accomplishment made possible by the tireless efforts of our amazing team. Bringing a visionary leader like Casey Hurbis on board adds another impactful advantage for our brand.”

Prevost’s remarks underscore the importance of strategic leadership in achieving BetMGM’s ambitious goals, and Hurbis’s expertise aligns perfectly with the brand’s trajectory.

A New Era of Marketing Innovation at BetMGM

The sports betting industry is one of the most dynamic and rapidly evolving sectors globally. BetMGM operates at the forefront of this revolution, continually redefining the standards for engagement and entertainment. Casey Hurbis’s appointment signals a renewed focus on creativity, innovation, and customer-centric marketing strategies.

Hurbis shared his enthusiasm about joining BetMGM, stating: “Sports betting is one of the most competitive and rapidly evolving industries in the marketing world, and I’m honored to join BetMGM at such an exciting time in its growth. BetMGM is a brand with incredible momentum, backed by a team that is redefining how we engage and entertain audiences. I look forward to pushing the boundaries of creativity and innovation to not only attract new audiences but enhance the experience for our loyal players to even greater heights.”

Extensive Experience in Consumer Marketing

With over 30 years of marketing experience, Hurbis has honed his ability to understand and predict consumer behavior. This skill will play a pivotal role in crafting tailored campaigns that resonate with BetMGM’s diverse audience.

Success with High-Stakes Campaigns

Hurbis’s portfolio includes Super Bowl commercials and other high-stakes campaigns, demonstrating his capability to deliver results in high-pressure environments. His expertise in managing such campaigns is crucial for BetMGM as it seeks to expand its presence in major sports events.

Expertise in Experiential Marketing

Experiential marketing, a growing trend in the industry, involves creating memorable experiences that connect audiences with a brand. Hurbis’s work with the Rocket Mortgage Classic underscores his proficiency in this area, a skill he will undoubtedly bring to BetMGM’s future initiatives.

Visionary Leadership

Hurbis’s leadership style is rooted in innovation and collaboration. His ability to inspire teams and push creative boundaries will be instrumental in driving BetMGM’s marketing strategies.

The Road Ahead for BetMGM

The appointment of Casey Hurbis as Chief Marketing Officer is more than just a new hire; it marks the beginning of a transformative era for BetMGM. Under Hurbis’s leadership, the brand aims to expand its reach, engage new audiences, and solidify its position as a leader in the sports betting and iGaming industry.

With the sports betting market becoming increasingly competitive, BetMGM’s focus on innovative marketing strategies will serve as a key differentiator. By leveraging Hurbis’s expertise, the company is poised to enhance its brand presence, elevate customer experiences, and achieve sustainable growth.

Conclusion: The Appointment

Casey Hurbis’s appointment as BetMGM’s Chief Marketing Officer represents a strategic milestone for the company. His unparalleled expertise in consumer marketing, combined with his proven track record in high-profile campaigns and experiential marketing, positions him as the ideal leader to drive BetMGM’s ambitious goals. As the sports betting and iGaming industry continues to evolve, BetMGM’s commitment to innovation and customer engagement ensures it remains a dominant force in the market.

FAQs About Casey Hurbis and His Role at BetMGM

1. Who is Casey Hurbis?

Casey Hurbis is a seasoned marketing executive with over 30 years of experience in consumer marketing. He has worked with major global brands such as Fiat, Alfa Romeo, and Rocket Mortgage, excelling in areas such as digital advertising, engagement strategies, experiential marketing, and partnership development.

2. What is Casey Hurbis’s new role at BetMGM?

Casey Hurbis has been appointed as BetMGM’s Chief Marketing Officer (CMO). In this role, he will lead the company’s marketing initiatives, focusing on innovative strategies to enhance brand recognition and customer engagement in the sports betting and iGaming sectors.

3. What experience does Casey Hurbis bring to BetMGM?

Hurbis brings extensive expertise in high-profile marketing campaigns, including Super Bowl commercials, experiential marketing events like the Rocket Mortgage Classic, and collaborations with creative agencies. His leadership and strategic insight will support BetMGM in reaching new heights of growth and innovation.

4. Why is Casey Hurbis’s appointment significant for BetMGM?

Hurbis’s appointment marks a strategic move for BetMGM to strengthen its marketing efforts. His proven ability to craft innovative campaigns and foster audience engagement aligns with the company’s goal of remaining a leader in the competitive sports betting market.

5. What are Casey Hurbis’s notable achievements in his career?

Some of Hurbis’s key achievements include:

• Leading Super Bowl commercial campaigns for Rocket Mortgage.
• Partnering with creative agencies on innovative marketing strategies.
• Launching the Rocket Mortgage Classic, a professional golf tournament on the PGA Tour.
• Driving global brand recognition for Fiat and Alfa Romeo through creative campaigns.

6. What are BetMGM’s expectations from Casey Hurbis as CMO?

BetMGM expects Hurbis to lead groundbreaking marketing initiatives that attract new audiences, enhance the player experience, and further solidify the brand’s position in the sports betting and iGaming markets. His creative vision and strategic expertise are seen as crucial for the company’s continued success.

7. What does Casey Hurbis say about joining BetMGM?

Hurbis expressed his enthusiasm for joining BetMGM, highlighting the brand’s momentum and its innovative approach to engaging audiences. He emphasized his commitment to pushing the boundaries of creativity and enhancing the experience for loyal players.

8. How does Casey Hurbis’s background in experiential marketing benefit BetMGM?

Hurbis’s expertise in experiential marketing, demonstrated by his work on the Rocket Mortgage Classic, will help BetMGM create memorable, large-scale events and partnerships. This approach is key to building deeper connections with audiences and differentiating the brand in the market.

9. What is BetMGM’s strategy for growth with Casey Hurbis on board?

BetMGM aims to leverage Hurbis’s leadership to develop innovative marketing strategies, expand its reach, and deliver exceptional customer experiences. His appointment aligns with the company’s commitment to innovation and excellence in the sports betting industry.