Allwyn, a leading multinational lottery operator, has announced its agreement to acquire a majority 51% stake in Logflex MT Holding, the parent company of the well-established online gaming and sports betting platform, Novibet. This significant transaction reflects Allwyn’s ongoing strategic expansion in the gaming industry and strengthens its position in both existing and emerging markets.

Allwyn to Acquire 51% Stake in Novibet Parent Company Logflex MT Holding

Transaction Overview: Allwyn’s Strategic Investment in Novibet

The acquisition deal involves an initial cash consideration of €217 million ($226 million), with the potential for additional earnouts of up to €110 million, contingent on specific performance metrics being achieved. This structure demonstrates Allwyn’s confidence in Novibet’s potential for sustained growth across its operational markets.

This move follows Allwyn’s earlier acquisition of a majority stake in Instant Win Gaming, emphasizing the company’s robust portfolio expansion strategy. Through these acquisitions, Allwyn aims to diversify its offerings and establish a stronger foothold in the global online gaming sector.

Novibet: A Growing Force in Online Gaming

Founded with a focus on delivering top-tier online sports betting and casino gaming experiences, Novibet operates across several key markets, including Brazil, Cyprus, Greece, Ireland, and Mexico. The company employs over 1,000 professionals across its operational hubs in Malta, Greece, and Brazil, showcasing its extensive reach and robust infrastructure.

Novibet’s innovative approach to online gaming, coupled with its proprietary technology, has allowed it to carve out a significant market share in competitive jurisdictions. Its localized strategies, which adapt to the unique demands of each region, have contributed to its growing popularity among players and operators alike.

Independent Operations and Retention of Brand Identity

Under the terms of the agreement, Novibet will continue to operate independently, maintaining its existing brand identity and management team. This strategic decision ensures the preservation of Novibet’s operational integrity and its well-established reputation in the gaming industry.

This operational independence will also allow Novibet to remain agile, enabling it to respond effectively to market trends while benefiting from Allwyn’s extensive resources and expertise.

Strengthening Allwyn’s Portfolio and Market Presence

Allwyn’s acquisition of Novibet aligns with its vision of becoming a leading force in the global gaming industry. According to Robert Chvatal, CEO of Allwyn, Novibet’s proven ability to expand into multiple markets and its innovative capabilities make it an ideal partner. Chvatal remarked, “The innovation potential of this transaction is substantial as we look to give our customers access to the very best experience in online sports betting and gaming.”

By integrating Novibet’s advanced technology and operational experience, Allwyn will enhance its offerings to cater to an increasingly diverse international audience.

Driving Innovation and Accelerating Growth

Novibet’s leadership team shares an optimistic outlook on the partnership. George Athanasopoulos, CEO of Novibet, commented, “Joining Allwyn marks the start of an exciting new chapter for Novibet. Allwyn’s dedication to growth opportunities was a key factor in our decision, and we look forward to combining their extensive resources and expertise with our leading technology and operational experience.”

This collaboration is expected to drive innovation in proprietary gaming solutions, expand the product portfolio, and accelerate Novibet’s international reach.

Regulatory and Antitrust Approvals: The Final Step

The transaction is anticipated to close in the second half of 2025, subject to regulatory and antitrust approvals. Allwyn’s proactive approach to regulatory compliance ensures a seamless transition, reflecting its commitment to maintaining high standards in all jurisdictions it operates in.

The Broader Implications of Allwyn’s Expansion

The acquisition of a majority stake in Novibet signifies Allwyn’s intent to diversify its revenue streams and capitalize on the booming online gaming sector. This move is particularly strategic given the increasing shift of gaming activities to online platforms, a trend that has been accelerated by technological advancements and changing consumer preferences.

With Novibet’s established market presence in Europe and Latin America, Allwyn is poised to further solidify its position as a global leader in the lottery and gaming industries.

Conclusion: The Partnership

Allwyn’s acquisition of a 51% stake in Novibet’s parent company represents a bold step forward in its journey to revolutionize the online gaming experience. By leveraging Novibet’s innovative technology and Allwyn’s extensive resources, this partnership promises to deliver unparalleled value to players and stakeholders alike.

FAQs About Allwyn’s Acquisition of Novibet Parent Company, Logflex MT Holding

1. What is the nature of Allwyn’s acquisition of Logflex MT Holding?

Allwyn has agreed to acquire a 51% stake in Logflex MT Holding, the parent company of Novibet, through an initial cash consideration of €217 million ($226 million). Additional earnouts of up to €110 million may be paid based on performance metrics.

2. What is Novibet, and what does the company do?

Novibet is a prominent online gaming and sports betting operator with a strong presence in markets such as Brazil, Cyprus, Greece, Ireland, and Mexico. The company employs over 1,000 professionals across operational hubs in Malta, Greece, and Brazil and is known for its innovative gaming solutions and proprietary technology.

3. Will Novibet maintain its operational independence after the acquisition?

Yes, Novibet will continue to operate independently under its existing brand and management team. This approach ensures that Novibet retains its established identity and agility in responding to market demands.

4. How will this acquisition benefit Allwyn?

This acquisition aligns with Allwyn’s strategic goal of expanding its portfolio and market presence. It enhances Allwyn’s offerings by incorporating Novibet’s innovative technology and expertise, allowing the company to deliver a superior online gaming and sports betting experience to its global audience.

5. How will Novibet benefit from this acquisition?

Novibet will gain access to Allwyn’s extensive resources and expertise, accelerating its ability to develop proprietary solutions, expand its product portfolio, and extend its reach into international markets more rapidly.

6. What is the timeline for the transaction to be finalized?

The transaction is expected to close in the second half of 2025, subject to receiving the necessary regulatory and antitrust approvals.

7. What markets does Novibet currently operate in?

Novibet has a presence in several key markets, including Brazil, Cyprus, Greece, Ireland, and Mexico, making it a versatile operator with strong regional influence.

8. What previous acquisitions has Allwyn made recently?

Prior to this transaction, Allwyn acquired a majority stake in Instant Win Gaming, showcasing its commitment to bolstering its portfolio and expanding into innovative areas of the gaming industry.

9. How does this acquisition impact the gaming industry?

The acquisition is expected to drive innovation in the gaming sector by combining Novibet’s technological capabilities with Allwyn’s resources. It reflects a broader trend of consolidation and expansion within the online gaming and sports betting markets.

10. What are the key statements from the leadership teams regarding the acquisition?

• Robert Chvatal, CEO of Allwyn, emphasized Novibet’s proven ability to innovate and expand into multiple markets, stating that this partnership will enhance the customer experience in online gaming.
• George Athanasopoulos, CEO of Novibet, highlighted that joining Allwyn will accelerate Novibet’s ability to develop new solutions and expand internationally.

11. What are the main objectives of this acquisition for Allwyn?

The primary goals include:

• Diversifying revenue streams.
• Expanding market presence in both existing and new jurisdictions.
• Leveraging Novibet’s proprietary gaming technology to deliver exceptional player experiences.

12. What approvals are necessary to finalize the transaction?

The transaction requires regulatory and antitrust approvals to ensure compliance with legal standards in the jurisdictions involved.

13. What is the potential impact on employees and stakeholders?

The partnership is expected to enhance opportunities for employees, providing access to broader resources and new markets. Stakeholders can anticipate increased value due to synergies between the two companies.

14. Why is this acquisition significant for Allwyn’s growth strategy?

The acquisition is a major milestone in Allwyn’s journey to become a global leader in lottery and gaming. It strengthens its competitive edge by integrating Novibet’s technological innovations and expanding its reach into growing markets like Latin America and Europe.