Dafabet has solidified its long-standing partnership with Celtic Football Club by extending its front-of-shirt sponsorship for an additional three years. This renewal ensures Dafabet’s continued visibility on Celtic’s iconic jersey, marking the longest-ever shirt sponsorship deal in the club’s storied history. By the end of this extension, Dafabet will have been Celtic’s front-of-shirt sponsor for a remarkable 12 years, having first appeared on the kit during the 2016/17 season.

Dafabet Extends Front-of-Shirt Sponsorship with Celtic Football Club for Three More Years

The relationship between Dafabet and Celtic FC began even earlier, with Dafabet initially becoming the club’s International Betting Partner in 2015. This partnership has since grown into a robust alliance, highlighting Dafabet’s long-term commitment to supporting elite football and Celtic’s sustained success on and off the pitch.

Dafabet’s Legacy in Football Sponsorship

Dafabet has cemented its position as a key player in global sports sponsorship, extending its influence beyond Scottish football. In 2022, Dafabet entered into a two-year sponsorship deal with AFC Bournemouth in the English Premier League, a partnership that concluded at the end of the 2023/24 season.

Furthering its reach into international markets, Dafabet expanded its sports portfolio in August 2023 by signing a three-year sponsorship deal with Cricket South Africa. The collaboration demonstrates Dafabet’s ongoing strategy to align with prominent sporting entities and support world-class competitions.

A Strong Partnership Built on Success

Reflecting on the extension of the Celtic sponsorship, John Cruces, Dafabet’s Head of Sponsorship, shared his excitement: “We are very happy to be extending our partnership with Celtic FC. To be the longest front-of-shirt partner on such an iconic and globally recognised shirt is a proud moment. To think it was back to the 2016/17 season, an invincible season, that we were first on the shirt is somewhat surreal.”

The extension underscores the mutually beneficial relationship between Dafabet and Celtic FC. During their partnership, Celtic has achieved numerous milestones, including domestic league titles, cup victories, and significant European campaigns. Cruces added:

“The measure of success the club has had during our partnership has been incredible and testament to all, both on and off the park. As always, we wish the club the very best and look forward to seeing more records broken and achieving common goals.”

Celtic’s Commitment to Community and Success

For Celtic Football Club, the partnership with Dafabet goes beyond financial contributions. Michael Nicholson, Celtic’s Chief Executive, highlighted the sponsorship’s importance in supporting both the club’s competitive success and its commitment to community initiatives:

“Dafabet has been a hugely important partner of the club for so many years and we are delighted to agree this new extension. It is a partner which has also demonstrated a real and meaningful commitment to our charitable and community dimension, something we are extremely appreciative of.”

Celtic’s ability to secure and maintain such high-quality sponsorships reflects the club’s strong fundamentals, global appeal, and sustained success both domestically and internationally. Nicholson further added:

“It is through the club’s strong fundamentals that we continue to attract and deliver such quality partnerships. Through agreements such as the one we announce today, we are able to look ahead with confidence. We thank Dafabet for their continued commitment to Celtic.”

Dafabet’s Continued Presence Despite EPL Sponsorship Ban

While Dafabet’s sponsorship efforts continue to thrive in Scottish football, the landscape for gambling sponsors is evolving. The English Premier League has announced that front-of-shirt sponsorships by gambling companies will be banned starting from the 2026/27 season. This decision is part of a broader effort to address concerns related to gambling advertising in football.

Despite this impending change in England, Dafabet’s ongoing relationship with Celtic FC highlights the company’s strategic focus on clubs and regions where its partnerships are welcomed and celebrated. Dafabet’s sponsorships play a pivotal role in supporting clubs like Celtic, helping to provide resources that fuel on-field success and off-field community programs.

The Significance of the Celtic-Dafabet Partnership

The extension of Dafabet’s sponsorship marks a significant milestone for both parties. For Celtic, this partnership ensures continued financial stability, enabling the club to invest in player development, infrastructure, and fan engagement. For Dafabet, the visibility on one of football’s most iconic jerseys strengthens its brand recognition and global reach.

Celtic FC remains one of the most celebrated football clubs in the world, with a loyal fanbase that spans continents. Dafabet’s presence on the front of Celtic’s shirt offers unmatched exposure to millions of fans worldwide, further cementing its status as a premier sponsor in global sports.

Shared Values and Long-Term Vision

The Celtic-Dafabet partnership is built on shared values of excellence, commitment, and community engagement. Both organizations prioritize giving back to society and creating positive impacts beyond the sporting arena.

Through this extended agreement, Dafabet reaffirms its dedication to supporting football at the highest level while contributing to Celtic’s vision of success on the pitch and in the community. This collaboration reflects a long-term vision where both parties can achieve mutual growth and shared goals.

Looking Ahead to a Bright Future

As Celtic Football Club continues to compete for domestic and international honors, Dafabet’s extended sponsorship provides a solid foundation for the club to plan for the future. Fans can look forward to seeing the iconic Dafabet logo on Celtic’s jersey for the next three seasons, symbolizing a partnership rooted in success, trust, and ambition.

FAQs About Dafabet Extends Front-of-Shirt Sponsorship with Celtic Football Club for Three More Years

1. What is the recent announcement regarding Dafabet and Celtic Football Club?

Dafabet has extended its front-of-shirt sponsorship with Celtic Football Club for an additional three years, continuing their long-standing partnership.

2. How long has Dafabet been Celtic FC’s front-of-shirt sponsor?

By the end of this extension, Dafabet will have been Celtic’s front-of-shirt sponsor for 12 years, having first appeared on the kit during the 2016/17 season.

3. When did the partnership between Dafabet and Celtic FC begin?

Dafabet initially became Celtic’s International Betting Partner in 2015 before moving to the front-of-shirt sponsorship in the 2016/17 season.

4. Why is this sponsorship significant for Celtic Football Club?

The partnership provides financial stability that supports Celtic’s investments in player development, infrastructure, and community programs, ensuring long-term growth and success.

5. What has Dafabet achieved through its partnership with Celtic?

The sponsorship has strengthened Dafabet’s global brand recognition by appearing on Celtic’s globally recognized jersey, particularly during Celtic’s domestic and European successes.

6. What makes the Celtic-Dafabet partnership unique?

The partnership reflects shared values of excellence, community engagement, and long-term commitment, benefitting both Celtic’s football operations and its social initiatives.

7. How does Dafabet’s sponsorship align with football trends in England?

While the English Premier League will ban front-of-shirt gambling sponsorships starting the 2026/27 season, Dafabet continues to focus on partnerships with clubs like Celtic where such collaborations are welcomed.

8. What other sports sponsorships does Dafabet currently hold?

Dafabet has expanded its sponsorships globally, including a deal with Cricket South Africa in 2023 and a previous partnership with AFC Bournemouth in the English Premier League.

9. How does Dafabet benefit from sponsoring Celtic FC?

The sponsorship provides Dafabet with unmatched global exposure through Celtic’s iconic jersey, reaching millions of fans worldwide and enhancing its brand recognition.

10. What milestones have Celtic FC achieved during the Dafabet partnership?

Celtic has enjoyed significant domestic success, including league titles, cup victories, and European campaigns since Dafabet became the front-of-shirt sponsor.

11. How does Celtic FC view the partnership with Dafabet?

Celtic FC sees Dafabet as a key long-term partner, with the sponsorship enabling the club to plan confidently for the future and maintain its competitive success.

12. What role does the sponsorship play in Celtic’s long-term vision?

The sponsorship provides financial resources that support Celtic’s goals, including achieving domestic and international success while continuing its charitable efforts.

13. What did Michael Nicholson say about the renewed sponsorship?

Michael Nicholson emphasized that Dafabet’s continued commitment reflects the strength of Celtic’s fundamentals, global appeal, and ability to deliver high-quality partnerships.

14. How does this partnership reflect Dafabet’s sports sponsorship strategy?

Dafabet’s extended deal with Celtic aligns with its global strategy to support elite sports teams and organizations, ensuring mutual success and visibility.

15. What impact does this sponsorship have on Celtic fans?

The continued presence of Dafabet’s logo on Celtic’s jersey symbolizes a strong partnership that contributes to the club’s financial strength and future ambitions.