Hard Rock Hotel & Casino Atlantic City, in partnership with the Boardwalk 1000 Foundation, has kicked off its highly anticipated “12 Days of Giving” campaign with a generous $10,000 donation to the Community FoodBank of New Jersey. This annual initiative underscores the establishment’s ongoing commitment to community outreach and support, marking yet another impactful chapter since Hard Rock Atlantic City opened its doors in 2018.

Hard Rock Hotel & Casino Atlantic City Launches Annual ’12 Days of Giving’ Campaign

Empowering the Community Through Generosity

The “12 Days of Giving” campaign is designed to bring hope and assistance to a diverse range of local charities and organizations. With over $50,000 in funds and services set to be distributed, the campaign highlights the collaborative efforts of Hard Rock Atlantic City and the Boardwalk 1000 Foundation in making a meaningful difference during the holiday season.

The campaign focuses on providing support to organizations that address critical needs in the community, including housing, education, food security, and equality. Recipients of this year’s contributions include:

• Covenant House Atlantic City
• Kelly’s Kidz
• Live to Serve
• Holidays for Heroes’ Shop with a Cop
• ARC of Atlantic County
• Court Appointed Special Advocates (CASA)
• Atlantic County Toys for Kids
• Garden State Equality
• Atlantic City Rescue Mission
• Boys & Girls Club of Atlantic City
• Jewish Family Services

The Community FoodBank of New Jersey: Fighting Food Insecurity

The campaign began with a significant $10,000 donation to the Community FoodBank of New Jersey, which plays a vital role in addressing food insecurity across the region. This initial contribution sets the tone for the broader outreach efforts, ensuring that vulnerable families have access to essential resources during the holiday season.

The Community FoodBank of New Jersey has been a lifeline for countless families, offering not only food assistance but also programs designed to empower individuals and foster sustainable solutions to poverty.

Key Beneficiaries: Building a Better Future

Covenant House Atlantic City

This organization provides shelter, support, and essential services to homeless and at-risk youth, offering them the chance to build stable and independent futures.

Kelly’s Kidz

Focused on bringing comfort and joy to children in hospitals, Kelly’s Kidz works tirelessly to provide essential supplies and emotional support to pediatric patients.

Holidays for Heroes’ Shop with a Cop

This initiative pairs local law enforcement with children in need, creating a memorable holiday shopping experience while fostering positive community relationships.

ARC of Atlantic County

ARC advocates for and supports individuals with intellectual and developmental disabilities, helping them achieve greater independence and inclusion.

Garden State Equality

As New Jersey’s largest LGBTQ+ advocacy organization, Garden State Equality works to advance equality and provide resources for the LGBTQ+ community.

Each organization selected for the “12 Days of Giving” campaign reflects Hard Rock Atlantic City’s dedication to addressing diverse social challenges and uplifting underserved populations.

A Legacy of Giving: Hard Rock Atlantic City’s Commitment

Since opening in 2018, Hard Rock Hotel & Casino Atlantic City has been deeply invested in community outreach initiatives. Through partnerships with local organizations and consistent financial contributions, Hard Rock has cemented its reputation as a socially responsible corporate leader.

Boardwalk 1000 Foundation

The Boardwalk 1000 Foundation plays an integral role in channeling donations and organizing initiatives like the “12 Days of Giving” campaign. By leveraging customer contributions and corporate resources, the foundation amplifies the impact of Hard Rock’s philanthropic efforts.

George Goldhoff, President of Hard Rock Atlantic City, stated: “I am deeply grateful for our customers who generously donate to the Boardwalk 1000 Foundation, which partnered with Hard Rock Hotel & Casino Atlantic City in helping to make a difference this holiday season.”

The Impact of the ’12 Days of Giving’ Campaign

Immediate Benefits

• Food Assistance: The Community FoodBank of New Jersey ensures families receive nutritious meals during the holidays.
• Support for Vulnerable Groups: Charities like Covenant House and CASA provide vital services to children, youth, and families in need.
• Community Building: Initiatives such as Shop with a Cop foster trust and goodwill between law enforcement and the community.

Long-Term Influence

By addressing systemic issues like poverty, homelessness, and inequality, Hard Rock Atlantic City’s philanthropic efforts contribute to sustainable community development.

Holiday Spirit and Beyond: Looking Ahead

The “12 Days of Giving” campaign is more than just a seasonal initiative; it reflects Hard Rock Atlantic City’s year-round commitment to making a difference. Beyond the holiday season, the casino plans to continue supporting local organizations through events, partnerships, and ongoing contributions.

Future goals for the campaign and other philanthropic efforts include:

• Expanding the number of beneficiaries to reach even more local organizations.
• Increasing community engagement through volunteer opportunities and collaborative events.
• Strengthening partnerships with existing charities to provide more comprehensive support.

Conclusion: The Campaign

The “12 Days of Giving” campaign exemplifies Hard Rock Hotel & Casino Atlantic City’s unwavering dedication to uplifting its community. By partnering with the Boardwalk 1000 Foundation and supporting local charities, Hard Rock is not just spreading holiday cheer but also making a tangible, lasting impact on countless lives.

FAQs About Hard Rock Hotel & Casino Atlantic City’s ’12 Days of Giving’ Campaign

1. What is the ’12 Days of Giving’ campaign?

The ’12 Days of Giving’ campaign is an annual initiative by Hard Rock Hotel & Casino Atlantic City, in collaboration with the Boardwalk 1000 Foundation. It distributes over $50,000 in funds and services to local charities and organizations during the holiday season.

2. Which organizations are benefiting from this year’s campaign?

The campaign supports a wide range of charities, including:

• Covenant House Atlantic City
• Kelly’s Kidz
• Live to Serve
• Holidays for Heroes’ Shop with a Cop
• ARC of Atlantic County
• Court Appointed Special Advocates (CASA)
• Atlantic County Toys for Kids
• Garden State Equality
• Atlantic City Rescue Mission
• Boys & Girls Club of Atlantic City
• Jewish Family Services
• Community FoodBank of New Jersey

3. What was the first donation of the campaign?

The campaign began with a $10,000 donation to the Community FoodBank of New Jersey, which provides food assistance and other essential resources to families facing food insecurity.

4. What is the role of the Boardwalk 1000 Foundation in this campaign?

The Boardwalk 1000 Foundation collaborates with Hard Rock Hotel & Casino Atlantic City to collect and distribute donations. It channels customer and corporate contributions to fund community outreach efforts.

5. How does the Community FoodBank of New Jersey contribute to the community?

The Community FoodBank of New Jersey addresses food insecurity by providing meals and resources to families in need. It also offers programs to promote long-term solutions to hunger and poverty.

6. What are the goals of the ’12 Days of Giving’ campaign?

The campaign aims to:

• Provide financial and material support to local charities.
• Address critical issues such as food insecurity, homelessness, and equality.
• Foster community development through targeted initiatives.

7. How does Hard Rock Hotel & Casino Atlantic City choose its partner organizations?

Hard Rock partners with organizations that address key community needs, including housing, education, food security, and support for marginalized groups. Beneficiaries are chosen based on their impact and alignment with Hard Rock’s mission.

8. What other charities are included in this campaign besides the Community FoodBank of New Jersey?

The campaign supports organizations such as:

• Covenant House Atlantic City (helping at-risk youth)
• Kelly’s Kidz (supporting hospitalized children)
• Garden State Equality (advocating for LGBTQ+ rights)
• CASA (supporting vulnerable children in foster care)

9. What impact does the campaign have on the community?

The campaign provides immediate relief through donations and long-term benefits by addressing systemic issues like poverty and inequality. It fosters goodwill, strengthens community ties, and ensures vulnerable populations receive necessary support.

10. What has Hard Rock Atlantic City achieved through its outreach efforts since 2018?

Since opening in 2018, Hard Rock Atlantic City has built a legacy of community engagement, donating significant funds and services to local charities. Initiatives like the ’12 Days of Giving’ campaign highlight the company’s ongoing dedication to social responsibility.

11. What did Hard Rock Atlantic City’s President say about the campaign?

George Goldhoff, President of Hard Rock Atlantic City, expressed gratitude for customers who contribute to the Boardwalk 1000 Foundation, emphasizing how these efforts positively impact the community during the holiday season.

12. How can others get involved in supporting the campaign?

Community members can contribute by donating to the Boardwalk 1000 Foundation or volunteering with participating charities. Hard Rock encourages collaboration to maximize the campaign’s reach and impact.