Evoke has demonstrated its commitment to social responsibility by raising an impressive £117,000 ($148,339) for the Motor Neurone Disease Association (MNDA). The funds were secured through the company’s inaugural Charity Gala, held on 14 November 2024 at the prestigious Royal Armories Museum in Leeds. This event marked a pivotal moment in Evoke’s efforts to support charitable causes that resonate with its employees and the community.

Evoke Raises £117,000 for Motor Neurone Disease Association at Inaugural Charity Gala

A Star-Studded Evening for a Worthy Cause

The Evoke Charity Gala, titled “Evoke the Stars”, brought together over 450 attendees, including employees, management, corporate partners, and celebrity ambassadors. The glamorous event was a blend of entertainment and philanthropy, showcasing the company’s dedication to giving back to society.

Evoke CEO Per Widerström emphasized the significance of the event, stating: “Through our charity gala – a fantastic occasion that brought together our colleagues, partners, and ambassadors – we wanted to play our part in raising vital funds for this charity while showcasing our commitment to support the causes that matter to our colleagues and the broader community.”

Why the Motor Neurone Disease Association?

The Motor Neurone Disease Association was selected as the event’s beneficiary following a colleague-led review, reflecting the personal connections and collective passion within the Evoke team. In the UK, over 5,000 individuals are affected by MND annually, making it a critical cause to support.

Leeds’ Connection to MND

The city of Leeds, home to a significant number of Evoke employees, has a deep connection to the fight against MND. The recent passing of Rob Burrow, a former Leeds Rhinos player and beloved local figure, has brought the devastating impact of the disease into sharp focus for the community.

A Personal Story that Inspired Many

The disease holds personal significance for Evoke employee Leisa Byers, whose niece, Tamara, was diagnosed with MND at the age of 26. Tamara and her family collaborated with the charity to create a heartfelt video, which was showcased during the gala. The video provided a poignant glimpse into the struggles faced by those living with MND, inspiring attendees to contribute generously.

Impact of the Fundraising Efforts

The funds raised will directly support the MNDA’s mission to:

• Enhance Access to Care: Ensuring that individuals affected by MND receive the support they need for a better quality of life.
• Advance Research: Funding groundbreaking studies aimed at understanding the disease and developing effective treatments.
• Advocate for Change: Promoting awareness and driving policy changes to improve support systems for those impacted by MND.

Ian D Gardner, Head of Philanthropy at the Motor Neurone Disease Association, expressed his gratitude: “We are extremely grateful to Evoke and everyone who attended the inaugural Evoke the Stars event. Thanks to your generosity, we raised £117,000 – making it one of the most successful corporate fundraising evenings we’ve ever had.”

Event Highlights: A Night to Remember

The Charity Gala was meticulously planned to ensure an unforgettable experience for attendees while keeping the focus on the cause. Key highlights included:

• Inspirational Speeches: Delivered by Evoke’s leadership, charity representatives, and individuals sharing personal stories of resilience in the face of MND.
• Entertainment: Live performances by renowned artists and a celebrity-hosted auction added glamour and excitement to the evening.
• Fundraising Activities: The gala featured silent auctions, raffles, and pledge opportunities, encouraging attendees to contribute generously.

The heartfelt video presentation by Tamara and her family was a standout moment, leaving a lasting impact on all present.

Evoke’s Broader Commitment to Social Responsibility

The success of the Evoke Charity Gala is a testament to the company’s broader commitment to social responsibility. By aligning its philanthropic efforts with causes that resonate personally with its employees and stakeholders, Evoke has established itself as a leader in corporate giving.

The event not only raised funds but also heightened awareness about MND, inspiring attendees to become advocates for the cause. This aligns with Evoke’s mission to foster meaningful connections and drive positive change in the communities it serves.

The Path Forward: Building on Success

Following the overwhelming success of its inaugural Charity Gala, Evoke plans to expand its charitable initiatives in the future. The company aims to:

• Host Annual Fundraising Events: Building on the momentum of the gala to support other worthy causes.
• Engage Employees in Volunteering: Encouraging staff to actively participate in charitable activities.
• Strengthen Partnerships: Collaborating with organizations like MNDA to drive sustainable impact.

By leveraging its resources and influence, Evoke is well-positioned to make a lasting difference in the fight against MND and beyond.

FAQs About Evoke’s Charity Gala and Support for the Motor Neurone Disease Association

1. What was the purpose of Evoke’s inaugural Charity Gala?

The purpose of Evoke’s Charity Gala, titled “Evoke the Stars,” was to raise funds for the Motor Neurone Disease Association (MNDA) and to increase awareness of the challenges faced by individuals affected by motor neurone disease (MND).

2. How much money was raised during the event?

Evoke’s inaugural Charity Gala raised an impressive £117,000 ($148,339) for the Motor Neurone Disease Association.

3. Where and when was the event held?

The gala was held on 14 November 2024 at the prestigious Royal Armories Museum in Leeds.

4. Why was the Motor Neurone Disease Association chosen as the beneficiary?

The MNDA was selected following a colleague-led review due to its significance to the local community and personal connections within the Evoke team. The disease has deeply affected Leeds, where Evoke employs many staff, particularly after the recent passing of Leeds Rhinos player Rob Burrow.

5. How does this cause hold personal significance for Evoke employees?

Evoke employee Leisa Byers shared the story of her niece, Tamara, who was diagnosed with MND at the age of 26. Tamara collaborated with the MNDA to create a heartfelt video, which was shown at the gala to raise awareness and inspire donations.

6. How will the funds raised be used?

The funds will be used by the MNDA to:

• Improve Access to Care for individuals living with MND.
• Advance Research to understand and treat the disease.
• Advocate for Policy Changes to support those affected by MND.

7. What were the highlights of the Charity Gala?

The gala featured:

• Inspirational speeches from Evoke leadership, MNDA representatives, and individuals impacted by MND.
• Live entertainment from renowned performers.
• Fundraising activities such as silent auctions, raffles, and pledges.
• A moving video presentation by Tamara and her family, highlighting the real-life impacts of MND.

8. Who attended the event?

The gala was attended by over 450 people, including Evoke employees, management, corporate partners, and celebrity ambassadors.

9. What did Evoke’s CEO say about the event?

Evoke CEO Per Widerström described the event as a fantastic occasion that brought together colleagues, partners, and ambassadors to raise vital funds and support meaningful causes.

10. What impact has this event had on the Motor Neurone Disease Association?

The £117,000 raised made the gala one of the most successful corporate fundraising evenings for the MNDA, enabling the charity to further its mission of care, research, and advocacy.

11. What are Evoke’s plans for charitable initiatives?

Evoke plans to build on the success of this event by:

• Hosting annual fundraising events.
• Increasing employee engagement in volunteering.
• Strengthening partnerships with organizations to drive lasting community impact.