EveryMatrix has announced a groundbreaking partnership with MBet, a leading operator in the region. This collaboration involves the integration of the OddsMatrix platform into MBet’s existing infrastructure, bringing a powerful new suite of sportsbook technology to the markets of Tanzania and the Democratic Republic of Congo (DRC).
EveryMatrix Forms Strategic Partnership with MBet to Expand Turnkey Sportsbook Technology in Africa
This partnership aims to revolutionize the way MBet engages with its customers by leveraging advanced technology to deliver an enhanced and seamless sports betting experience. As a result, MBet is set to gain a competitive edge in the region, while EveryMatrix further solidifies its position as a leading provider of cutting-edge sportsbook solutions across the African continent.
Key Highlights of the EveryMatrix-MBet Partnership
The integration of EveryMatrix’s OddsMatrix platform into MBet’s sportsbook operations will enable the East African operator to scale its offerings, providing bettors with a diverse range of pre-live events, in-play betting, and bet builder content. The addition of odds management control tools will empower MBet to optimize its sportsbook operations, allowing for better odds setting, risk management, and tailored customer engagement.
MBet’s CEO Javier Diaz emphasized the strategic importance of this partnership, noting that it aligns with MBet’s ambitions to elevate its position within the competitive African sports betting landscape.
He stated: “We are immensely proud of everything MBet has achieved in the last decade. Securing leading positions in Tanzania and the DRC has demonstrated the growth journey we’ve been on. What has become clear in the last 18 months is that to take us to the next level in our operations, we need to be aligned with a leading third-party technology provider.”
Expanding Market Presence in Tanzania and the DRC
The African sports betting market has witnessed explosive growth in recent years, driven by increased internet penetration, widespread use of mobile devices, and a youthful, sports-loving population. With Tanzania and the DRC being among the fastest-growing markets, the collaboration between EveryMatrix and MBet could not have come at a better time.
By integrating the OddsMatrix platform, MBet is set to expand its range of sports betting options, including popular sports like football, basketball, and local leagues that resonate with African bettors. The platform will provide a highly localized experience, ensuring that MBet can cater to the unique preferences and betting behaviors of its customer base in these regions.
Localized Content and Tailored Offerings
One of the most compelling aspects of this partnership is the focus on delivering localized content. Understanding the importance of personalization in customer engagement, EveryMatrix will supply MBet with content tailored to local preferences, ensuring a higher level of engagement and customer satisfaction. The integration also includes advanced analytics tools that will allow MBet to refine its strategies based on real-time data and customer feedback.
What This Partnership Means for EveryMatrix
For EveryMatrix, this partnership with MBet is a testament to its strategic focus on expanding its footprint in emerging markets, particularly in Africa. This collaboration comes on the heels of EveryMatrix’s recent acquisition of Fantasma and FSB, signaling the company’s commitment to growth and diversification in new regions.
Ebbe Groes, CEO and Co-Founder of EveryMatrix, highlighted the significance of the partnership, saying: “This tier-one African turnkey partnership sends a strong signal that EveryMatrix is rapidly becoming the ‘go-to’ platform provider for ambitious operators in the exciting Africa region. Africa presents a unique set of scalability challenges for platform providers, but with millions of bets processed daily across our OddsMatrix sportsbook platform, this is a region tailormade for the transformative capabilities of the EveryMatrix technology.”
Leveraging Technology for Scalability
Africa presents a unique set of challenges, particularly in terms of scalability and infrastructure. EveryMatrix’s OddsMatrix platform is specifically designed to address these challenges by providing a robust, scalable solution that can handle the complexities of the African market. The platform’s ability to process millions of bets daily ensures that MBet can deliver a seamless and efficient betting experience, even during peak periods.
With advanced odds management tools, real-time analytics, and a modular architecture, the OddsMatrix platform empowers operators like MBet to streamline their operations, reduce costs, and enhance profitability. This makes EveryMatrix the ideal partner for ambitious operators looking to scale quickly in new and emerging markets.
Strategic Benefits for MBet in the African Market
By partnering with EveryMatrix, MBet gains access to a turnkey solution that includes everything from sportsbook management to marketing automation and customer engagement tools. This end-to-end solution will enable MBet to differentiate itself in the highly competitive East African market, where consumer demand for diversified betting options is on the rise.
MBet’s decision to collaborate with EveryMatrix was driven by the latter’s proven track record of delivering innovative solutions that can adapt to local market needs. The partnership is expected to accelerate MBet’s growth trajectory, allowing it to capture a larger share of the market while enhancing customer loyalty through improved service delivery.
Future Outlook: Scaling Sports Betting Operations in Africa
The sports betting landscape in Africa is evolving rapidly, with operators like MBet leading the charge in innovation and customer-centric offerings. As the market matures, partnerships like the one between EveryMatrix and MBet are likely to become more common, as operators seek to leverage technology to gain a competitive edge.
By integrating the OddsMatrix platform, MBet is positioning itself as a frontrunner in the African sports betting industry, with a focus on delivering localized, high-quality content that resonates with its target audience. This strategic move not only solidifies EveryMatrix’s presence in Africa but also sets the stage for further collaborations and expansions in the continent.
Conclusion: The Partnership
The partnership between EveryMatrix and MBet marks a significant milestone in the sports betting industry, particularly in the African region. With EveryMatrix’s expertise in sportsbook technology and MBet’s deep understanding of the local market, this collaboration is set to transform the sports betting landscape in Tanzania and the DRC. Both companies are poised to achieve new heights, leveraging their combined strengths to deliver a superior betting experience to African consumers.
FAQs About EveryMatrix and MBet Partnership
1. What is the new partnership between EveryMatrix and MBet about?
The partnership involves EveryMatrix providing its OddsMatrix platform to MBet, enhancing MBet’s sports betting offerings in Tanzania and the Democratic Republic of Congo (DRC). This integration includes a range of sportsbook events, pre-live and in-play betting options, and advanced odds management tools.
2. Why did MBet choose EveryMatrix as its technology partner?
According to MBet CEO Javier Diaz, the partnership with EveryMatrix was the result of a thorough search for a third-party technology provider. EveryMatrix was chosen due to its end-to-end turnkey offerings, innovative technology, and proven success in scaling sportsbook operations globally.
3. What benefits will MBet gain from this collaboration?
MBet will leverage the OddsMatrix platform to enhance its sportsbook services, providing a more diverse range of betting options, improved odds management, and localized content to better engage customers in Tanzania and the DRC. The partnership also aims to streamline operations, optimize risk management, and boost profitability.
4. How does the partnership align with EveryMatrix’s strategy?
This partnership is part of EveryMatrix’s broader strategy to expand its presence in emerging markets, particularly in Africa. The collaboration with MBet follows recent acquisitions of Fantasma and FSB and aligns with EveryMatrix’s goal of becoming a leading platform provider in the African sports betting sector.
5. What impact will the partnership have on sports betting in Africa?
The integration of the OddsMatrix platform is expected to transform the sports betting landscape in Africa by providing localized and scalable solutions tailored to the region’s unique challenges. The partnership is poised to set new standards in customer experience, betting options, and technological innovation.
6. What challenges does EveryMatrix address with its OddsMatrix platform?
EveryMatrix’s OddsMatrix platform is designed to handle the scalability challenges common in African markets. It processes millions of bets daily, offers real-time analytics, and includes modular features to streamline sportsbook management, ensuring efficiency even during peak betting periods.
7. What makes the African sports betting market attractive?
Africa is one of the fastest-growing markets for sports betting, driven by increasing internet penetration, widespread use of mobile devices, and a young, sports-enthusiastic population. Regions like Tanzania and the DRC offer significant opportunities for growth, making them key targets for operators like MBet.
8. How does this partnership enhance MBet’s offerings to its customers?
By integrating EveryMatrix’s OddsMatrix platform, MBet will be able to offer a wider range of sports events, localized betting options, and customized content that aligns with the interests of its user base in Tanzania and the DRC. This will enhance customer engagement and satisfaction.
9. What are the localized features included in the partnership?
The collaboration focuses on providing localized content and personalized user experiences, ensuring that the sportsbook offerings cater to the specific preferences and behaviors of bettors in the African markets. This includes tailored betting options and events that are popular among local audiences.
10. What is the long-term outlook for the EveryMatrix and MBet partnership?
The partnership is expected to drive sustained growth for both companies in the African sports betting sector. By combining EveryMatrix’s advanced technology with MBet’s market expertise, both companies aim to expand their reach, improve customer engagement, and scale their operations effectively across Africa.
