Veikkaus, the state-owned betting agency of Finland, has strengthened its collaboration with the National Hockey League (NHL) through a new agreement that positions the company as an official partner of the NHL. This exciting deal, which covers the 2024-2026 seasons, will significantly boost the availability of NHL content on Veikkaus’ platforms, delivering enhanced hockey coverage to the passionate Finnish audience.
Veikkaus Expands NHL Partnership for 2024-2026 Seasons, Bringing Finnish Fans Closer to the Game
VeikkausTV to Broadcast 700+ NHL Games in 2024-2025
A key highlight of the partnership is the extensive broadcasting rights that Veikkaus has secured. The company will stream over 700 live NHL games on its VeikkausTV platform during the 2024-2025 season. This includes not only regular-season matchups but also the intense playoff games that culminate in the Stanley Cup chase. Finnish fans will be treated to the full spectrum of NHL action, from October to the finals in June, giving them unparalleled access to one of the world’s most competitive hockey leagues.
With such a large number of games set to be broadcast, VeikkausTV is poised to become a go-to hub for Finnish NHL enthusiasts. Fans will have the opportunity to follow their favorite teams and players throughout the season, all through the convenience of Veikkaus’ digital platform.
Bringing the NHL to Finnish Fans: The Tampere Global Series
The announcement of this strengthened partnership is perfectly timed with the Tampere Global Series, which is scheduled to take place from November 1-2, 2024. This prestigious event will see some of the biggest Finnish NHL stars return to their home country to compete in front of local fans. The Global Series serves as a unique opportunity for Finnish supporters to witness their hockey heroes play live, further boosting interest in the NHL within the region.
Veikkaus’ Contact Manager, Tuomo Torkkola, expressed his excitement for this event and the extended partnership, saying, “With the targeted NHL partnership, we will be able to bring more official content from the world’s highest-level hockey league to our channels in the future.”
The Tampere Global Series will be a celebration of Finnish hockey talent and a testament to Veikkaus’ commitment to connecting fans with top-tier international ice hockey. It’s expected to drive significant engagement on VeikkausTV, particularly with Finnish NHL stars like Mikko Rantanen and Patrik Laine taking center stage.
Enhanced User Experience on VeikkausTV
As part of this partnership extension, Veikkaus has made watching NHL games on VeikkausTV even more accessible. Customers who wish to enjoy the live streams will need to be logged into their Veikkaus accounts and meet one of two simple criteria: either having a positive account balance or an active bet on the game being streamed. This approach not only enhances the customer experience but also drives engagement with Veikkaus’ betting services.
The ability to stream NHL games live for free is a major advantage for Veikkaus’ customer base, particularly as the NHL’s popularity continues to grow in Finland. Fans can enjoy world-class hockey from the comfort of their own homes, all while staying up to date with their favorite teams and placing bets on the outcomes.
Veikkaus’ Strategic Partnership with the NHL
The partnership between Veikkaus and the NHL represents a long-term strategic move for both parties. The NHL continues to build its global presence, and Finland remains a key market due to the country’s deep-rooted passion for ice hockey. By partnering with Veikkaus, the NHL can tap into the enthusiasm of Finnish fans and ensure that they have more direct access to league content than ever before.
Joseph Stravato, NHL’s Director of Business Development, shared his thoughts on the extended partnership, stating, “We are excited about the continued cooperation with Veikkaus. We are committed to producing content for Finnish hockey fans together.” This shared vision will likely result in further initiatives that bring Finnish supporters closer to the action.
The 2024-2026 seasons will see not only more games being streamed but also increased fan engagement through Veikkaus’ various platforms. The NHL is committed to expanding its reach in Finland, and this partnership will play a crucial role in achieving that goal.
The Future of NHL Content on Veikkaus Platforms
Looking ahead, the partnership promises continued growth for both Veikkaus and the NHL. As digital sports betting becomes more integrated into the fan experience, Veikkaus will focus on offering premium NHL content that aligns with the evolving needs of its users. This includes live game streams, comprehensive game analysis, and special promotions tied to key NHL events, such as the Stanley Cup Playoffs and the Winter Classic.
Veikkaus will continue to leverage its unique position as a licensed betting operator in Finland to provide Finnish fans with tailored NHL content. The availability of over 700 live games per season is just the beginning. With each season, fans can expect even more innovative ways to interact with NHL games, whether through mobile betting, live in-play options, or social media integration.
NHL Betting with Veikkaus: A Winning Combination
As hockey fans know, placing a bet on a game can add an extra layer of excitement to the experience. Through this partnership, Veikkaus will offer a wide range of betting markets for NHL games, including pre-match and in-play options. Whether fans are looking to wager on individual player performances, team outcomes, or specific game events, Veikkaus will have them covered with comprehensive betting services designed to enhance the overall fan experience.
By combining NHL live streams with real-time betting opportunities, Veikkaus will create a fully immersive experience for Finnish hockey fans, allowing them to stay engaged throughout the season.
Conclusion: The Partnership
The strengthened partnership between Veikkaus and the NHL will undoubtedly elevate the NHL experience for fans in Finland. With exclusive broadcasting rights, increased fan engagement opportunities, and innovative betting options, the collaboration between these two powerhouse brands is set to thrive over the next few seasons.
For Veikkaus, this partnership is a key part of their broader strategy to grow their sports betting offering and become the premier destination for NHL content in Finland. Fans can look forward to an exciting 2024-2026 season packed with high-quality NHL coverage, all accessible through VeikkausTV.
FAQs About Veikkaus and NHL Partnership for 2024-2026 Seasons
1. What is the Veikkaus and NHL partnership about?
Veikkaus, the state-owned betting agency in Finland, has strengthened its partnership with the NHL, securing official partner status for the 2024-2026 seasons. The collaboration will provide Finnish fans with increased access to live NHL games and related content.
2. How long does the new partnership between Veikkaus and the NHL last?
The partnership covers the 2024-2026 seasons, allowing Veikkaus to continue offering NHL content to Finnish viewers for the next two years.
3. What kind of NHL content will be available on VeikkausTV?
VeikkausTV will broadcast over 700 live NHL games during the 2024-2025 season, including both regular-season and playoff games. Finnish fans can enjoy comprehensive NHL coverage through the platform.
4. Who can access the live NHL streams on VeikkausTV?
Access to VeikkausTV’s live NHL streams will be available for free to logged-in Veikkaus customers who either have a positive account balance or have placed an active bet on the event being streamed.
5. Will there be any special events tied to this partnership?
Yes, the announcement of the partnership coincides with the upcoming Tampere Global Series, where Finnish NHL stars will compete in front of their home crowd on November 1-2, 2024. This is part of the broader effort to bring NHL events closer to Finnish fans.
6. What benefits will Finnish hockey fans see from this partnership?
Finnish hockey fans will benefit from enhanced access to live NHL games, special events, and increased opportunities for fan engagement. VeikkausTV will serve as a hub for Finnish NHL enthusiasts to follow their favorite teams and players throughout the season.
7. Who commented on the deal from Veikkaus and the NHL?
Tuomo Torkkola, Veikkaus’ Contact Manager, and Joseph Stravato, NHL Director of Business Development, both expressed their excitement for the extended partnership, highlighting its value for Finnish fans and the continued commitment to providing premium content.
8. What other features can fans expect from VeikkausTV aside from live NHL games?
In addition to live game broadcasts, VeikkausTV will offer betting services that include pre-match and in-play betting options. Fans can also expect detailed analysis, promotions, and content tied to key NHL events like the Stanley Cup Playoffs and Winter Classic.
9. How will this partnership impact sports betting on NHL games?
Through this extended collaboration, Veikkaus will offer a range of betting markets for NHL games, enhancing the overall experience for fans. These markets include various betting options on team outcomes, player performances, and in-game events.
10. What is the significance of the Tampere Global Series for Finnish NHL fans?
The Tampere Global Series provides Finnish fans a unique opportunity to see their homegrown NHL stars compete in Finland, further strengthening the connection between the NHL and the country’s passionate hockey fanbase.
11. Will the partnership impact future NHL-related content in Finland?
Yes, Veikkaus’ partnership with the NHL is designed to continually grow its content offerings in Finland. Fans can expect even more NHL-related content and innovative ways to interact with live games throughout the 2024-2026 seasons.
12. Why is this partnership important for Veikkaus?
This partnership aligns with Veikkaus’ strategy to expand its sports betting offerings and enhance its digital platforms by becoming the primary destination for NHL content in Finland.
13. How does the NHL benefit from this partnership?
The NHL benefits by expanding its global reach, particularly in Finland, a country with a deep passion for ice hockey. The partnership with Veikkaus allows the league to directly engage with Finnish fans and grow its audience in the region.
