The longstanding collaboration between Scientific Games and La Française des Jeux (FDJ) has been reaffirmed with the extension of their scratch card partnership for another three years. This latest contract was awarded following a competitive invitation to tender, further solidifying Scientific Games’ reputation as a trusted supplier of innovative lottery solutions. Since the partnership began in 1989, it has grown into one of the most successful alliances in the lottery industry, especially in the scratch card segment, which remains a key component of FDJ’s portfolio.
Scientific Games and La Française des Jeux (FDJ) Extend Scratch Card Partnership for Three More Years
The Legacy of Scientific Games and FDJ’s Collaboration
The relationship between Scientific Games and FDJ spans nearly four decades, with scratch card products playing a pivotal role in FDJ’s offering. Over the years, FDJ’s scratch card portfolio has grown significantly, becoming the largest segment in their product lineup, with more than 27 million active players. Scratch cards have proven to be a popular form of entertainment in France, and this enduring partnership ensures that FDJ continues to provide innovative and engaging games for its customers.
Innovative Developments in Scratch Card Technology
One notable highlight of this collaboration is the introduction of new, technology-driven products designed to enhance player engagement. In October 2022, Scientific Games and FDJ launched a groundbreaking feature called iDecide. This innovative game enhancement allows scratch card players to extend their gaming experience beyond the initial game. After playing their scratch card, players are given the option to continue playing with the iDecide feature, which has added a new layer of excitement and interaction to traditional scratch cards. This innovative approach to lottery gaming underscores the commitment of both companies to continually evolve and enhance the player experience.
Sustainability: A Shared Vision
In recent years, sustainability has become a major focus for businesses across all industries, and Scientific Games and FDJ are no exception. Both companies share a commitment to reducing their environmental impact and promoting sustainable practices within the lottery sector. Scientific Games’ dedication to eco-friendly solutions was a key factor in its selection during the competitive tender process. The company has been recognized for its efforts in reducing the carbon footprint of its products, including the development of environmentally friendly scratch cards.
As FDJ’s Chief French Lottery and Retail Sportsbetting Business Unit Officer, Patrick Buffard, noted, “Operating in a sustainable and responsible manner is a purpose that guides everything we do.” FDJ’s focus on sustainability aligns seamlessly with Scientific Games’ own environmental goals, ensuring that both organizations can continue to operate in a way that benefits the planet. This partnership not only delivers high-quality lottery products but does so in a manner that prioritizes long-term environmental stewardship.
Strengthening European Lottery Operations
The Scientific Games-FDJ partnership is a shining example of how lottery operators and suppliers can work together to drive growth and innovation. Scientific Games has a strong presence across Europe, and its work with FDJ has helped strengthen lottery operations on the continent. By delivering efficient, high-quality products, Scientific Games has positioned itself as a leader in the European lottery market, ensuring that FDJ remains at the forefront of lottery innovation.
Kevin Anderson, Scientific Games VP of Global Strategic Accounts EMEA, expressed his enthusiasm for the continued partnership, stating, “Scientific Games is honored to continue our partnership with FDJ and reaffirm our commitment to deliver high-quality, environmentally friendly products in a proven, efficient manner to lottery operations in Europe.” This commitment to excellence has been a key driver in the success of the FDJ partnership, and it highlights Scientific Games’ role in advancing the lottery sector across Europe.
The Competitive Edge in the Lottery Industry
In the highly competitive lottery industry, the ability to stay ahead of the curve is critical. FDJ has consistently demonstrated its leadership in this space by selecting partners who can deliver cutting-edge solutions that resonate with players. Scientific Games, with its track record of innovation and commitment to quality, has been a natural fit for FDJ’s needs. From developing advanced lottery products to ensuring that these products are both engaging and environmentally responsible, Scientific Games has continuously met the demands of the modern lottery market.
This partnership highlights the importance of collaboration between operators and suppliers in maintaining a competitive edge. By working together, FDJ and Scientific Games are able to offer players a superior gaming experience, while also contributing to the broader goals of sustainability and responsible gaming. This ensures that both companies remain at the forefront of the industry, delivering value to players, shareholders, and the environment.
Looking Ahead: The Future of Lottery Gaming
As the lottery industry continues to evolve, the Scientific Games-FDJ partnership is poised to remain a driving force in shaping the future of lottery gaming in France and beyond. With the rise of digital platforms, there is a growing demand for lottery products that offer enhanced interactivity and engagement. Scientific Games has already proven its ability to innovate with features like iDecide, and the company will likely continue to develop new and exciting products that meet the changing needs of players.
Additionally, as both Scientific Games and FDJ continue to prioritize sustainability, we can expect to see further advancements in environmentally friendly lottery products. This will not only benefit the planet but also position both companies as leaders in responsible gaming practices.
Conclusion: A Winning Partnership for the Future
The extension of the Scientific Games-FDJ partnership is a testament to the success of their collaboration over the past four decades. By focusing on innovation, sustainability, and player engagement, both companies have set a high standard for the lottery industry. As they move forward together, their shared commitment to excellence will ensure that they continue to deliver world-class products that delight players and contribute to the long-term success of the lottery sector.
FAQs About Scientific Games and La Française des Jeux (FDJ) Partnership
1. What is the partnership between Scientific Games and La Française des Jeux (FDJ)?
Scientific Games and FDJ have a long-standing partnership focused on providing lottery products, particularly scratch cards. The partnership, which began in 1989, was recently extended for another three years.
2. Why did FDJ extend its partnership with Scientific Games?
FDJ extended the partnership due to Scientific Games’ commitment to delivering innovative and sustainable lottery solutions. The company’s environmentally friendly approach aligns with FDJ’s goal to reduce its carbon footprint.
3. What role do scratch cards play in FDJ’s portfolio?
Scratch cards are the largest segment of FDJ’s product offering, with more than 27 million players actively participating in these games.
4. What is iDecide, and how does it enhance the scratch card experience?
iDecide is an innovative game feature launched in October 2022 that allows players to continue playing after their initial scratch card game. It enhances player engagement and interaction with the game.
5. How do Scientific Games and FDJ prioritize sustainability?
Both companies are committed to reducing their environmental impact. Scientific Games has developed eco-friendly scratch card products, and this focus on sustainability played a significant role in FDJ’s decision to renew the partnership.
6. How long has the Scientific Games-FDJ partnership been in place?
The partnership began in 1989, and it has now been renewed for another three years, continuing nearly four decades of collaboration.
7. What impact does this partnership have on the European lottery market?
Scientific Games’ collaboration with FDJ strengthens lottery operations in Europe by delivering high-quality and efficient lottery products, positioning both companies as leaders in the European lottery market.
8. What are the plans for Scientific Games and FDJ?
Both companies are expected to continue focusing on innovation, sustainability, and enhanced player engagement. Scientific Games will likely develop new products to meet evolving player needs while maintaining their commitment to environmentally friendly solutions.
9. How does Scientific Games contribute to FDJ’s success?
Scientific Games provides innovative lottery solutions, such as scratch card products and features like iDecide, that enhance player experience and align with FDJ’s goals of sustainability and responsible gaming.
What is FDJ’s stance on operating responsibly?
FDJ emphasizes operating sustainably and responsibly, ensuring that its gaming products, including scratch cards, contribute positively to environmental and social goals.
