EveryMatrix, a leading B2B technology provider for the iGaming industry, has recently announced the appointment of Kevin Furlong as its new Chief Product Officer (CPO). This strategic move signifies a bold step forward for the company, as Furlong brings over 20 years of extensive experience in product development, online business management, and technology integration from prominent names in the industry, including Entain, GVC, Bwin, and Paddy Power.

EveryMatrix Appoints Kevin Furlong as New CPO

Furlong’s primary responsibility will be to oversee product strategy across all business units at EveryMatrix, ensuring that the company’s wide array of offerings in casino, sports, platform, affiliate, and payment services are delivered seamlessly and optimally. This leadership role places him at the center of EveryMatrix’s mission to deliver best-in-class, modular solutions for its more than 300 global customers.

Kevin Furlong’s Role in Driving Product Innovation

With a focus on enhancing product strategy, Furlong’s role will involve leading the design, delivery, and development of key products such as CasinoEngine, OddsMatrix, GamMatrix, PartnerMatrix, and MoneyMatrix. Each of these solutions plays a pivotal role in the company’s overall portfolio and is instrumental in serving the diverse needs of EveryMatrix’s clientele. From enabling online casinos to managing sports betting operations, these tools are designed to deliver end-to-end services to operators worldwide.

Furlong’s background in working with global operators like Entain and Bwin places him in a prime position to align product strategies across business units at EveryMatrix. His leadership will ensure a cohesive approach to product development, resulting in a unified experience for both customers and their players.

The focus on modularity and flexibility, key strengths of EveryMatrix’s solutions, will be reinforced under Furlong’s leadership, enabling operators to tailor solutions that meet their specific needs while benefiting from continuous innovation and improvements.

Enhancing Customer Experience Through Unified Solutions

One of Furlong’s central objectives is to coordinate efforts across business units to guarantee that EveryMatrix’s solutions are not only aligned but also optimized for performance. By working closely with the CPOs of individual business units, Furlong will ensure that the company’s product offerings provide seamless integration and user experience. His role will focus on ensuring that EveryMatrix’s 300+ global customers—spanning various regions and regulatory markets—receive unified, consistent, and optimized solutions.

This approach highlights EveryMatrix’s commitment to delivering modular and scalable products that cater to the evolving demands of its customers, whether they are operating in mature markets or emerging regions. As the gaming industry becomes increasingly competitive, Furlong’s expertise will be invaluable in driving innovation and maintaining EveryMatrix’s competitive edge.

Reporting to Group CEO Ebbe Groes: A Vision for Accelerated Growth

Furlong will report directly to EveryMatrix Group CEO and co-founder Ebbe Groes, who expressed enthusiasm over Furlong’s appointment. According to Groes, Furlong’s vast industry experience and track record with leading operators such as Entain and Bwin make him a perfect fit for the role.

Groes stated, “Kevin has outstanding industry experience working with some of the largest operators, so we’re naturally delighted to have someone of his caliber join us as we continue to accelerate our growth.”

The close working relationship between Groes and Furlong signals a shared vision for growth, as EveryMatrix continues to expand its reach into new markets while enhancing its product offerings. With CasinoEngine, OddsMatrix, GamMatrix, PartnerMatrix, and MoneyMatrix at the forefront of the company’s portfolio, Furlong’s leadership will ensure that these products are continuously enhanced to meet the growing demands of customers and players alike.

Kevin Furlong: A Track Record of Success

Furlong’s extensive experience in the iGaming sector spans two decades, during which he has held leadership roles at some of the industry’s most prominent operators. His work with Entain (formerly GVC), Bwin, and Paddy Power has equipped him with a deep understanding of the complexities of product development and large-scale technology integration.

This experience makes him well-suited to tackle the challenges of overseeing multiple business units and ensuring that EveryMatrix’s product strategy remains at the cutting edge of innovation. Furlong’s ability to manage and deliver on complex projects will be a critical asset as EveryMatrix continues to grow its footprint in the global iGaming market.

Key Products Under Furlong’s Leadership

At the core of EveryMatrix’s offerings are its flagship products:

• CasinoEngine: The industry’s largest casino integration and productivity platform, offering access to over 12,500 games across 250+ providers.
• OddsMatrix: A sports betting solution offering real-time data, sports event coverage, and comprehensive betting management tools.
• GamMatrix: A highly flexible platform for managing accounts, payments, and responsible gaming across multiple jurisdictions.
• PartnerMatrix: A comprehensive affiliate management platform for both operators and affiliates.
• MoneyMatrix: An advanced payment processing platform designed to handle multiple currencies and payment methods securely.

Each of these products plays a critical role in enabling operators to offer a superior gaming experience. Under Furlong’s leadership, EveryMatrix will continue to refine and enhance these solutions, ensuring that they remain at the forefront of technological advancement and industry standards.

Partnership Expansion with Peter & Sons

In addition to Furlong’s appointment, EveryMatrix has also expanded its partnership with the game studio Peter & Sons, further diversifying its offerings within the CasinoEngine platform. This extension will provide EveryMatrix’s casino clients with access to new, innovative content, enhancing the overall gaming experience for players.

This move underscores EveryMatrix’s commitment to innovation and growth in the iGaming sector, ensuring that its customers have access to the latest and most engaging content available in the market. With Furlong at the helm, this partnership is expected to drive further product diversification and strengthen the company’s competitive position.

Conclusion: A Bold Step for EveryMatrix’s Future

With Kevin Furlong as the new Chief Product Officer, EveryMatrix is poised to further accelerate its growth and innovation in the iGaming space. Furlong’s wealth of experience, combined with EveryMatrix’s powerful product suite, positions the company to deliver even greater value to its customers.

FAQs About EveryMatrix’s Appointment of Kevin Furlong as New CPO

1. Who is Kevin Furlong?

Kevin Furlong is the newly appointed Chief Product Officer (CPO) at EveryMatrix. He brings over 20 years of experience in product development, online business management, and large-scale technology integrations from leading iGaming companies like Entain (formerly GVC), Bwin, and Paddy Power.

2. What will Kevin Furlong’s role be at EveryMatrix?

Furlong will oversee the product strategy across all business units at EveryMatrix. His responsibilities include leading the design, development, and delivery of key products such as CasinoEngine, OddsMatrix, GamMatrix, PartnerMatrix, and MoneyMatrix.

3. What are some key products under Kevin Furlong’s leadership?

The main products include:

• CasinoEngine: A comprehensive casino integration platform.
• OddsMatrix: A real-time sports betting solution.
• GamMatrix: A flexible platform for managing player accounts and payments.
• PartnerMatrix: An affiliate management platform.
• MoneyMatrix: A payment processing solution supporting multiple currencies.

4. How will Kevin Furlong improve EveryMatrix’s product offerings?

Furlong will focus on aligning the company’s product strategy across different business units, ensuring unified, optimized solutions for more than 300 global customers. His leadership aims to drive product innovation and enhance the overall customer experience.

5. Who does Kevin Furlong report to at EveryMatrix?

Kevin Furlong reports directly to Ebbe Groes, EveryMatrix’s Group CEO and co-founder.

6. What companies has Kevin Furlong worked with before joining EveryMatrix?

Kevin Furlong has held leadership roles at companies like Entain (formerly GVC), Bwin, and Paddy Power.

7. What impact will Kevin Furlong’s appointment have on EveryMatrix’s growth?

With Furlong’s extensive industry experience and expertise, EveryMatrix expects accelerated growth and continuous enhancement of its product offerings, ensuring it stays competitive in the global iGaming market.

8. What is EveryMatrix’s CasinoEngine platform?

CasinoEngine is the largest casino integration platform in the industry, providing access to over 12,500 games from more than 250 providers. It is one of EveryMatrix’s key products that will be under Furlong’s leadership.

9. Has EveryMatrix made any other strategic moves recently?

Yes, in addition to appointing Kevin Furlong as CPO, EveryMatrix has extended its partnership with game studio Peter & Sons, adding more innovative content to its CasinoEngine platform.