Scientific Games, a global leader in lottery and gaming technology, has announced a significant milestone in its ongoing relationship with German lotteries. The company is set to partner with Lotto Rheinland-Pfalz in a comprehensive project to modernize the lottery’s retail terminals. This modernization is part of a broader effort to enhance the customer experience by seamlessly integrating retail and digital sales channels.

Scientific Games to Support Lotto Rheinland-Pfalz in Modernizing Lottery Terminals

The upgrade will include the installation of state-of-the-art Contour.v terminals, supported by the powerful SYMPHONY Edge software and management system. The project will begin its rollout in 2025 and is part of a newly signed five-year contract that includes an option for a three-year extension. This contract reinforces the partnership between Scientific Games and Lotto Rheinland-Pfalz, which has benefited from the company’s technology expertise for several years.

Lotto Rheinland-Pfalz’s Commitment to Innovation and Player Experience

The decision by Lotto Rheinland-Pfalz to invest in modern technology reflects its ongoing commitment to improve its operations and player engagement. According to Jürgen Häfner, Managing Director of Lotto Rheinland-Pfalz, the focus is on enhancing the connection between digital and retail lottery sales channels, ensuring a smooth and convenient purchasing experience for players.

“With both player and retailer in mind, we are investing yet further in our well-established retailer network to enhance the connection between our digital and retail sales channels,” Häfner said. “This new technology project with Scientific Games aligns with our clear focus on player-oriented enhancements that take the purchasing experience with Lotto Rheinland-Pfalz to the next level.”

This forward-thinking approach places Lotto Rheinland-Pfalz in line with the global shift towards modernizing lottery operations by blending in-store technology with the growing trend of digital lottery participation.

Scientific Games’ Cutting-Edge Technology: Contour.v Terminals and SYMPHONY Edge

One of the key components of this modernization project is the deployment of the Contour.v terminals, a camera-based technology that is at the forefront of lottery retail systems. These terminals allow for seamless interaction between retail and digital sales platforms, helping lotteries offer a unified experience for players. The Contour.v terminals represent a leap forward in terms of speed, accuracy, and ease of use, contributing to more efficient operations for retailers and a smoother purchasing experience for customers.

The accompanying SYMPHONY Edge software and management system will power these terminals. SYMPHONY Edge is known for its robust capabilities in managing lottery transactions, improving operational efficiency, and providing valuable insights into player behavior. The software offers a flexible, cloud-based solution that supports both traditional retail and modern digital sales, allowing operators like Lotto Rheinland-Pfalz to better manage the convergence of these two channels.

This partnership with Scientific Games will not only streamline retail operations but will also enhance the overall efficiency of the lottery’s technology infrastructure, positioning Lotto Rheinland-Pfalz as a leader in lottery technology innovation in Germany.

Comprehensive Training for Lotto Rheinland-Pfalz Retailers

To ensure a smooth transition to the new technology, Lotto Rheinland-Pfalz retailers will undergo comprehensive training as part of the implementation process. Scientific Games will provide the necessary support to make certain that retailers are well-versed in the operation of the new terminals and software. This training will be crucial in maintaining the high standards of service that Lotto Rheinland-Pfalz has long been known for and will help retailers better serve their customers in the modern lottery environment.

The Growing Trend of Lottery Modernization Across Germany

Scientific Games is no stranger to the German lottery market. The company has previously partnered with three other German state lotteries to bring advanced retail technology to their operations. This collaboration with Lotto Rheinland-Pfalz is the latest in a series of successful partnerships aimed at modernizing lottery retail systems across the country.

Matthias Müller, Vice President of Sales and Marketing at Scientific Games, expressed his enthusiasm about the partnership, stating: “Scientific Games welcomes Lotto Rheinland-Pfalz to the growing number of lotteries moving to modern retail technology that easily connects the retail and digital channels and offers players a smooth, convenient purchasing experience.”

As more German lotteries adopt camera-based terminals and integrated management systems, players are likely to experience faster, more efficient transactions and a more cohesive connection between physical and digital lottery platforms. This aligns with the broader trend of digital transformation in the lottery industry, where operators are increasingly looking to integrate advanced technologies to meet the evolving needs of players.

Why This Modernization Matters for Lotto Rheinland-Pfalz

This modernization project is a strategic move by Lotto Rheinland-Pfalz to stay competitive in an evolving industry. By upgrading its retail technology, the lottery is not only enhancing the player experience but also ensuring operational efficiencies that will benefit both retailers and the lottery organization itself.

Looking Ahead: A New Era for German Lotteries

As the lottery industry continues to evolve, Lotto Rheinland-Pfalz’s decision to modernize its terminal technology with Scientific Games is a forward-looking move that will set a new standard for lottery operations in Germany. By focusing on both player experience and retailer support, the lottery is positioning itself as a leader in the modern lottery market.

With the installation of Contour.v terminals set to begin in 2025, and with a robust support and training program in place for retailers, Lotto Rheinland-Pfalz is on track to provide a superior, integrated lottery experience that bridges the gap between retail and digital sales channels. This modernization project is a clear example of how forward-thinking lotteries can thrive in a rapidly changing industry.

FAQs About Scientific Games’ Partnership with Lotto Rheinland-Pfalz

1. What is Scientific Games doing for Lotto Rheinland-Pfalz?

Scientific Games is partnering with Lotto Rheinland-Pfalz to modernize its lottery terminals by installing camera-based Contour.v terminals and the SYMPHONY Edge software management system. This will enhance the connection between retail and digital sales channels.

2. When will the installation of new terminals begin?

The installation of the Contour.v terminals will begin in 2025 as part of a new five-year contract between Lotto Rheinland-Pfalz and Scientific Games.

3. What technology will be used in this modernization?

Scientific Games will install Contour.v terminals, which are camera-based, and use the SYMPHONY Edge software for enhanced management of retail and digital sales channels.

4. What benefits will the modernization bring to players?

Players will enjoy a smoother and more convenient experience, with better integration between in-store and digital lottery platforms, making ticket purchases more seamless.

5. How will this project impact Lotto Rheinland-Pfalz retailers?

Retailers will receive comprehensive training on how to operate the new Contour.v terminals and the SYMPHONY Edge system, helping them provide better service to customers.

6. Why is Lotto Rheinland-Pfalz modernizing its lottery system?

Lotto Rheinland-Pfalz is modernizing to improve the connection between its retail and digital channels, enhance the player experience, and maintain its position as an innovator in the German lottery market.

7. How long is the contract between Lotto Rheinland-Pfalz and Scientific Games?

The contract is for five years, with an option for an additional three years.

8. What is the SYMPHONY Edge software used for?

SYMPHONY Edge is a management system that supports both retail and digital lottery transactions, helping to streamline operations and provide insights into player behavior.

9. What makes the Contour.v terminals different from traditional lottery terminals?

Contour.v terminals are camera-based and designed to easily connect retail and digital sales channels, offering faster, more accurate transactions and a better overall user experience.

10. How does this modernization project benefit the lottery in the long run?

By upgrading to advanced technology, Lotto Rheinland-Pfalz is positioning itself for sustained growth, improved operational efficiency, and a superior player experience in the long term.