RubyPlay has entered into a strategic partnership with Apuesta Total, a leading sports betting and gaming operator in Latin America, to enhance its footprint in the Peruvian market. This collaboration aims to integrate several of RubyPlay’s popular games into Apuesta Total’s online casino platform.
RubyPlay Partners with Apuesta Total to Expand in Peruvian Market
Integration of RubyPlay Games
Through this agreement, Apuesta Total will offer its users access to a range of RubyPlay’s engaging titles, including Immortal Ways Diamonds, Mayan Cache, and Loco Habanero. This integration is designed to augment Apuesta Total’s digital casino offerings by incorporating RubyPlay’s renowned slot games into its platform.
Statements from Key Executives
Dr. Eyal Loz, RubyPlay’s Chief Product Officer, emphasized the significance of the partnership: “This partnership presents a great opportunity for us to expand our presence in the rapidly growing Peruvian market and we look forward to delivering our award-winning portfolio of games to Apuesta Total’s players.”
David Jr. Escalante, Head of Casino at Apuesta Total, echoed this sentiment: “At Apuesta Total, we are committed to providing our online casino customers with the most high-quality and entertaining gaming experiences. Partnering with RubyPlay allows us to achieve this and further enriches our platform with bold and innovative player-focused content like its popular Immortal Ways series that caters to the diverse needs of our players.”
Apuesta Total’s Broader Market Activities
Beyond this partnership, Apuesta Total has actively engaged in sports sponsorships, supporting several Peruvian Ligue 1 football clubs, including Alianza Lima, Universitario de Deportes, Universidad César Vallejo, and Sport Boys. This demonstrates the company’s commitment to fostering local sports and enhancing its brand visibility.
In addition to its activities in Peru, Apuesta Total expanded into the Spanish market in July 2024 through a partnership with Luckia Gaming Group. This move allowed Apuesta Total to offer its portfolio to Spanish players via Luckia’s online platform.
Conclusion: The Partnership
The partnership represents a strategic move to enhance the online gaming experience for players in Peru. By integrating RubyPlay’s acclaimed games into its platform, Apuesta Total aims to deliver a more diverse and entertaining gaming experience. This collaboration not only strengthens RubyPlay’s presence in Latin America but also aligns with Apuesta Total’s commitment to providing high-quality content to its users.
FAQs About RubyPlay’s Partnership with Apuesta Total
1. What is the purpose of RubyPlay’s partnership with Apuesta Total?
The partnership aims to expand its presence in the Peruvian market by integrating several of its popular games into Apuesta Total’s online casino platform.
2. Which RubyPlay games will be available on Apuesta Total’s platform?
The integration will include popular titles such as Immortal Ways Diamonds, Mayan Cache, and Loco Habanero.
3. What did Dr. Eyal Loz, RubyPlay’s Chief Product Officer, say about the partnership?
Dr. Eyal Loz stated: “This partnership presents a great opportunity for us to expand our presence in the rapidly growing Peruvian market and we look forward to delivering our award-winning portfolio of games to Apuesta Total’s players.”
4. What are David Jr. Escalante’s comments regarding the collaboration?
David Jr. Escalante, Head of Casino at Apuesta Total, said: “At Apuesta Total, we are committed to providing our online casino customers with the most high-quality and entertaining gaming experiences. Partnering with RubyPlay allows us to achieve this and further enriches our platform with bold and innovative player-focused content like its popular Immortal Ways series that caters to the diverse needs of our players.”
5. How does this partnership benefit Apuesta Total?
The collaboration enhances Apuesta Total’s digital casino offerings by adding RubyPlay’s diverse and innovative slot games, providing their customers with more high-quality gaming experiences.
6. What other market activities has Apuesta Total been involved in?
Apuesta Total has been active in sports sponsorships, supporting several Peruvian Ligue 1 football clubs, including Alianza Lima, Universitario de Deportes, Universidad César Vallejo, and Sport Boys.
7. Has Apuesta Total expanded into other markets recently?
Yes, in July 2024, Apuesta Total partnered with Luckia Gaming Group to enter the Spanish market, making its portfolio available to Spanish players through Luckia’s online platform.
8. What does this partnership signify for RubyPlay?
The partnership aligns with its strategy to expand its market presence in Latin America, specifically in the rapidly growing Peruvian market, by delivering its award-winning games to a broader audience.
