Betano, a leading name in the online gaming and sports betting industry, has launched comprehensive 360° marketing campaigns for two major football events: UEFA Euro 2024 and CONMEBOL Copa America 2024. These campaigns aim to celebrate and enhance the excitement surrounding these prestigious tournaments.
Betano Unveils 360° Marketing Campaigns for UEFA Euro 2024 and CONMEBOL Copa America 2024
UEFA Euro 2024 Campaign Highlights
Central to Betano’s Euro 2024 campaign is an innovative video advert broadcast across several key markets, including Portugal, Germany, Romania, Czechia, Bulgaria, and Ontario (Canada). The advert depicts a whimsical universe where mythical creatures like Big Foot and super villains take a break from their usual activities to enjoy the European Championship. This creative approach emphasizes the tournament’s power to unite diverse audiences.
Pablo Puertas, Marketing Director of Kaizen Gaming, commented on the campaign: “The UEFA Euro 2024 is all about bringing people together to celebrate and enjoy the beautiful game. With high cinema-like production values, a diverse casting selection, and strong brand visual cues, our campaign brings the excitement of UEFA Euro 2024 to life across Europe.”
CONMEBOL Copa America 2024 Campaign Highlights
Betano’s campaign for Copa America 2024 focuses on dispelling myths surrounding football in the Americas. The campaign addresses the misconception that football in this region is less competitive than in Europe. Through compelling storytelling and vivid imagery, Betano highlights the passion and high level of play that characterizes football in the Americas.
Puertas further explained: “The idea that football in the Americas is anything other than as advanced, exciting, and competitive as anywhere else in the world is absurd. When these comments were made, footballers and fans throughout the Americas united and responded to defend the quality, the level, and the football passion on the continent. As a company heavily invested in Latin America, we wanted to create a campaign that would speak to the hearts and minds of all the fans.”
Fan Zones: Enhancing the Football Experience
As part of its football campaigns, Betano has also established ‘Fan Zones’ in Germany, Bulgaria, Brazil, and Portugal. These zones feature giant screens, live entertainment, and a festival atmosphere, creating a communal space for fans to enjoy the matches together. The Fan Zones are designed to enhance the overall viewing experience, bringing the excitement of the tournaments to life for fans on the ground.
Conclusion: The 360° Marketing Campaigns
Betano’s 360° marketing campaigns for UEFA Euro 2024 and CONMEBOL Copa America 2024 reflect the company’s commitment to innovation and excellence in the gaming and sports betting industry. By leveraging high-quality production, diverse storytelling, and engaging fan experiences, Betano aims to unite football fans worldwide and celebrate the beautiful game. As these campaigns unfold, fans can look forward to an immersive and exciting journey through two of the most anticipated football events of the year.
FAQs About Betano Unveils 360° Marketing Campaigns for UEFA Euro 2024 and CONMEBOL Copa America 2024
1. What major events are included in Betano’s 360° marketing campaigns?
Betano’s campaigns are focused on UEFA Euro 2024 and CONMEBOL Copa America 2024.
2. What is the central feature of Betano’s Euro 2024 campaign?
The central feature is a new video advert broadcast across Portugal, Germany, Romania, Czechia, Bulgaria, and Ontario (Canada).
3. What is the theme of Betano’s Euro 2024 video advert?
The advert depicts a fictional universe where characters like Big Foot and super villains pause their usual activities to enjoy the European Championship, emphasizing the tournament’s unifying power.
4. Who is Pablo Puertas and what did he say about the Euro 2024 campaign?
Pablo Puertas is the Marketing Director of Kaizen Gaming. He stated that the UEFA Euro 2024 campaign is about bringing people together to celebrate and enjoy football, highlighting the high production values and diverse casting of the campaign.
5. What misconceptions does Betano’s Copa America 2024 campaign address?
The campaign addresses the misconception that football in the Americas is less competitive than in Europe.
6. How does Betano’s Copa America campaign highlight football in the Americas?
The campaign emphasizes the advanced, exciting, and competitive nature of football in the Americas, countering any misconceptions about its quality.
7. What did Pablo Puertas say about the Copa America campaign?
Puertas highlighted the absurdity of underestimating football in the Americas and emphasized the passion and quality of football on the continent, aiming to speak to the hearts and minds of fans.
8. What additional features have Betano’s football campaigns introduced?
Betano has established ‘Fan Zones’ in Germany, Bulgaria, Brazil, and Portugal, featuring giant screens, live entertainment, and a festival atmosphere for fans to enjoy the matches.
9. What is the purpose of Betano’s ‘Fan Zones’?
The Fan Zones aim to enhance the football viewing experience by creating communal spaces where fans can enjoy the matches together.
10. How do Betano’s campaigns reflect their commitment to the gaming and sports betting industry?
The campaigns reflect Betano’s commitment to innovation and excellence through high-quality production, diverse storytelling, and engaging fan experiences, aiming to unite football fans worldwide.
