Meridianbet, now a proud member of the Golden Matrix Group, has recently unveiled a remarkable humanitarian initiative called “Scan. Help.” This campaign, in collaboration with the Meridianbet Foundation, Expanse Studios, and BC Crvena zvezda Meridianbet, aims to extend vital support to maternity hospitals across Southeast Europe.

Meridianbet’s ‘Scan. Help.’ Initiative

Empowering Communities through Technology

The “Scan. Help.” initiative is a testament to how modern technology can be harnessed for social good. By simply scanning a QR code and registering on the Meridian Foundation’s website, participants can contribute to the funding of essential equipment for five maternity hospitals in Serbia. This innovative approach not only raises awareness but also encourages active community involvement in corporate social responsibility efforts.

Widespread Promotion and Engagement

The campaign has gained significant traction through a broad promotional strategy. During the ABA League basketball finals series, BC Crvena zvezda players sported jerseys featuring the QR code. This was complemented by arena advertisements, TV commercials, and various other promotional channels, all aimed at maximizing visibility and encouraging fan participation.

Institutional and Corporate Support

The “Scan. Help.” campaign has also received robust institutional backing. The Ministry of Health has endorsed the initiative, recognizing its potential to make a substantial impact on the healthcare sector. Furthermore, numerous companies have pledged their support, with donations being facilitated through the Meridian Foundation’s account.

Expansion Plans for 2024

The success of the “Scan. Help.” initiative in Serbia is just the beginning. Meridianbet has plans to expand this campaign to additional regions later in 2024, aiming to extend its positive impact across Southeast Europe.

The Golden Matrix Acquisition

At the beginning of 2024, Meridianbet Group was acquired by Golden Matrix, marking a significant milestone in the company’s history. Although the deal was initially expected to close in the first half of 2023, several amendments led to delays. The acquisition was ultimately finalized on April 10, 2024. This acquisition is poised to further bolster Meridianbet’s capacity to engage in meaningful social responsibility initiatives like “Scan. Help.”

Conclusion: The Initiative

Meridianbet’s “Scan. Help.” initiative exemplifies the power of community engagement and corporate social responsibility. By leveraging technology and fostering widespread support, this campaign is set to make a significant difference in the lives of many, particularly in the healthcare sector. As the initiative expands in 2024, Meridianbet continues to demonstrate its commitment to making a positive impact on society.

FAQs on Meridianbet’s “Scan. Help.” Initiative

1. What is the “Scan. Help.” initiative launched by Meridianbet?

The “Scan. Help.” initiative is a humanitarian campaign aimed at providing support to maternity hospitals across Southeast Europe.

2. Who are the key collaborators in the “Scan. Help.” initiative?

The initiative is a collaborative effort involving Meridianbet, the Meridianbet Foundation, Expanse Studios, and BC Crvena zvezda Meridianbet.

3. How can individuals contribute to the initiative?

Participants can contribute to the funding of essential equipment for maternity hospitals by scanning a QR code and registering on the Meridian Foundation’s website.

4. Which regions are currently benefiting from the “Scan. Help.” campaign?

Currently, the campaign is focused on providing support to maternity hospitals in Serbia.

5. How is the campaign being promoted?

The campaign is being promoted through various channels, including during the ABA League basketball finals series, with BC Crvena zvezda players sporting jerseys featuring the QR code, as well as through arena advertisements, TV commercials, and other promotional channels.

6. What kind of support has the initiative received from institutions?

The “Scan. Help.” campaign has received support from the Ministry of Health, recognizing its potential to make a substantial impact on the healthcare sector.

7. How are donations being facilitated?

Donations are being facilitated through the Meridian Foundation’s account, with numerous companies expressing their intention to contribute.

8. Are there plans to expand the initiative?

Yes, Meridianbet plans to expand the “Scan. Help.” initiative to additional regions across Southeast Europe later in 2024.

9. What was the significance of Meridianbet’s acquisition by Golden Matrix?

The acquisition by Golden Matrix marked a significant milestone for Meridianbet, providing additional resources to engage in meaningful social responsibility initiatives like “Scan. Help.”