Renowned operator bet365 has recently entered into a pivotal agreement with Light & Wonder to amplify its gaming offerings in Greece.
This collaboration opens the gateway for bet365 users in Greece to experience a diverse array of captivating games from Light & Wonder’s portfolio. Popular titles, including Jin Ji Bao XI Endless Treasures, Lock it Link Diamonds, 88 Fortunes, Marvelous Mouse Coin Combo, and Very Fruity, among others, will soon be accessible on bet365’s platform, enriching the gaming landscape for Greek players.
This landmark partnership echoes a similar deal made by bet365 in October, solidifying a partnership with Play’n Go. This prior agreement enabled the integration of Play’n Go’s online slot games into the Greek gaming scene, reflecting bet365’s commitment to offering a dynamic gaming experience.
Luke Dimech, Commercial Account Director at Light & Wonder, expressed excitement about this expansion, saying: “We are thrilled with this new chapter in our long-standing relationship with Bet365, providing our premium content to Greek players.” Since its inception, Dimech has invested considerable effort in building a strong presence in the Greek market, expressing delight in extending their product to bet365 and continuing their growth journey together.
A spokesperson from bet365 shared the enthusiasm, stating, “We’re delighted to welcome Light & Wonder into our portfolio of innovative and cutting-edge content providers in Greece. The gaming experience at bet365 Games is Never Ordinary, and we believe this agreement will provide our Greek customers with some of the most groundbreaking titles on the market.”
In a parallel development, Light & Wonder has recently ventured into an aggregation deal with 1X2 Network, signaling its entry into the US market to launch its content through the network.
This strategic collaboration positions bet365 as a frontrunner in delivering an enriched and diverse gaming experience to its Greek users, showcasing its commitment to innovation and staying at the forefront of the online gaming industry.
