Pariplay, an innovative global company in the gaming industry, has inked a pivotal deal with the esteemed ComeOn Group, marking a strategic move to further expand its footprint in global markets. The agreement entails the launch of games from Pariplay’s innovative Fusion platform through ComeOn Group’s array of brands, granting players access to an enticing selection across diverse markets.
The initial release will feature content from Pariplay’s in-house studio, Wizard Games, with plans for subsequent content from the Fusion platform to follow suit. Not only does the Fusion platform offer a diverse range of games, but it also incorporates conversion and engagement tools tailored for operators.
Andrew Maclean, VP of Sales at Pariplay, expressed the significance of the agreement, remarking, “ComeOn Group is one of the foremost operator groups in Europe and this is an important agreement for us. We believe that we will deliver a games portfolio that speaks directly to player appetites through the Fusion aggregation platform, starting with our own Wizard Games content. It’s fantastic to be able to welcome ComeOn Group as a valued partner and we look forward to a bright future working together.”
Cristiano Blanco, Chief Product Officer at ComeOn Group, echoed this statement, saying, “We are excited to be partnering up with Pariplay® to expand and build on our portfolio and range of titles as we continue to enhance the entertainment offering for our customer base. We are always looking for partners that put a safe entertainment experience at the forefront of their business, which we feel we have found in Pariplay as a partner. We look forward to going live next year and look forward to how our customers react to the range of premium content.”
This strategic agreement aligns with Pariplay’s ongoing global expansion strategy, following successful deals in North America, Latin America, and Africa. Noteworthy partnerships from last year include Pariplay’s entry into the Pennsylvania market through a deal with Rush Street Interactive and an expanded presence in South Africa through a collaboration with Bet Networks.
Pariplay’s recent announcement of a partnership with 916 Gaming earlier this month further reinforces the company’s commitment to forging key alliances across the globe. As the gaming landscape continues to evolve, Pariplay remains at the forefront, poised for sustained growth and innovation in the dynamic world of online gaming.
