StarGames and Borussia Dortmund: The Premium Partner for the 2024/25 Bundesliga Season

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In a significant move for both parties, StarGames has entered into a partnership with Borussia Dortmund, becoming a premium partner for the 2024/25 Bundesliga season. This collaboration marks a pivotal moment for StarGames as it aims to enhance its brand visibility and engagement through one of Germany’s most prominent football clubs.

Partnership Overview

Brand Visibility and Engagement

The partnership between StarGames and Borussia Dortmund will provide extensive brand visibility during all home matches at Signal Iduna Park. With an average attendance exceeding 80,000 fans, the stadium offers a prime platform for StarGames to showcase its brand. The agreement includes:

360° LED TV screens displaying the StarGames brand, ensuring comprehensive exposure throughout the stadium.
Strategic placement of StarGames advertisements in key areas within the stadium.
The StarGames logo prominently featured on stadium television broadcasts and digital platforms, reaching millions of Borussia Dortmund fans globally.

Enhanced Digital Presence

As part of the partnership, StarGames will also gain visibility through Borussia Dortmund’s extensive digital platforms. This includes:

Stadium television broadcasts that will prominently feature the StarGames brand.
Integration of the StarGames logo and messaging across Borussia Dortmund’s digital channels, amplifying reach to a worldwide audience.
A dedicated “Game Facts” segment presented by StarGames on Borussia Dortmund’s social media channels, further engaging the club’s massive online fanbase.

Community Engagement and Activities

Fan Interaction and Content

Starting in August, with the kickoff of the Bundesliga season, StarGames plans to engage with its community through a variety of activities. These include:

Content formats related to the partnership, offering fans exclusive insights and updates.
Ticket giveaways and promotional events to enhance fan interaction and excitement.

Building Brand Loyalty

Through these initiatives, StarGames aims to build deeper connections with both existing and potential customers. By leveraging Borussia Dortmund’s passionate fanbase and storied history, StarGames is positioned to strengthen its market presence and enhance customer loyalty.

Statements from Key Figures

László Pados, StarGames Brand Manager

László Pados expressed enthusiasm about the partnership, stating: “We are honoured to team up with Borussia Dortmund, a renowned club in top-tier football with a global fanbase. BVB embodies the pure love of the game, tradition, team spirit and fair play – cornerstones that resonate deeply with our philosophy at StarGames.” This sentiment underscores the alignment of values between StarGames and Borussia Dortmund, emphasizing the mutual respect and shared vision for the collaboration.

Carsten Cramer, Borussia Dortmund Managing Director

Carsten Cramer welcomed StarGames as a new premium partner, noting: “We are delighted to welcome StarGames as a new premium partner at BVB starting next season. StarGames is a strong, innovative representative of its industry and is valued by its customers for its reliable service.” Cramer’s statement highlights the strategic value of the partnership and the positive impact StarGames is expected to have on Borussia Dortmund’s brand and fan experience.

Strategic Benefits for Both Parties

For StarGames

Increased Brand Visibility: The high-profile exposure at Signal Iduna Park and through Borussia Dortmund’s digital channels offers substantial brand visibility.
Enhanced Engagement: Interactive fan activities and content will foster a stronger connection with the football community and enhance brand loyalty.
Market Positioning: Aligning with a prestigious football club strengthens StarGames’ position in the competitive online gaming market.

For Borussia Dortmund

Revenue Generation: The partnership with StarGames adds a valuable revenue stream, supporting the club’s financial health and ongoing projects.
Brand Enhancement: The collaboration with StarGames, known for its innovative approach, enhances Borussia Dortmund’s image as a forward-thinking football club.
Fan Experience: The integration of engaging content and interactive experiences enriches the fan experience and strengthens community ties.

Future Prospects

As the 2024/25 Bundesliga season unfolds, the partnership between StarGames and Borussia Dortmund is expected to deliver significant benefits for both parties. With strategic brand placements, engaging fan activities, and robust digital integration, the collaboration sets a new standard for sports sponsorships.

Long-Term Goals

Both StarGames and Borussia Dortmund are committed to maximizing the potential of this partnership. By focusing on mutual growth, enhanced fan engagement, and strategic brand positioning, the collaboration aims to achieve long-term success and create lasting value for both organizations.

Conclusion: The Partnership

The partnership between StarGames and Borussia Dortmund represents a major milestone in the world of sports sponsorship. With extensive brand visibility, engaging fan interactions, and a shared commitment to excellence, the collaboration promises to drive significant benefits and set new benchmarks for future partnerships in the sports and entertainment industry.

FAQs About StarGames’ Partnership with Borussia Dortmund

1. What is the nature of the partnership between StarGames and Borussia Dortmund?

StarGames has become a premium partner of Borussia Dortmund for the 2024/25 Bundesliga season. This partnership includes significant brand visibility and engagement opportunities during Borussia Dortmund’s home matches and across their digital platforms.

2. What benefits does StarGames receive from this partnership?

StarGames will benefit from:

Brand visibility on 360° LED TV screens and other advertising spaces at Signal Iduna Park.
Logo placement on stadium television and digital platforms.
Exposure through the “Game Facts” segment on Borussia Dortmund’s social media channels.
Opportunities to engage with fans through content formats and ticket giveaways.

3. How will the partnership impact Borussia Dortmund’s fan experience?

The partnership will enhance the fan experience by integrating engaging content and interactive activities, such as ticket giveaways, presented by StarGames. This collaboration aims to enrich the experience for Borussia Dortmund’s supporters.

4. When does the partnership between StarGames and Borussia Dortmund begin?

The partnership officially starts in August with the beginning of the 2024/25 Bundesliga season.

5. What are the key elements of the partnership’s brand visibility strategy?

Key elements include:

360° LED TV screens showcasing the StarGames brand during matches.
Advertising space within the stadium.
Logo placement on stadium broadcasts and digital platforms.
“Game Facts” segment on social media channels.

6. What did László Pados, StarGames Brand Manager, say about the partnership?

László Pados expressed honor and enthusiasm about teaming up with Borussia Dortmund, highlighting the alignment of values such as love for the game, tradition, and fair play that resonate with StarGames’ philosophy.

7. How did Carsten Cramer, Borussia Dortmund Managing Director, respond to the new partnership?

Carsten Cramer welcomed StarGames as a premium partner, noting the company’s strong, innovative presence in its industry and its valued customer service. He expressed excitement about the collaboration starting next season.