OpenBet, a leading provider in sports betting technology, has announced the extension of its long-standing partnership with the Danish national lottery, Danske Spil. This collaboration, which has already spanned over 11 years, will now incorporate OpenBet’s Managed Trading Services (MTS), a move poised to enhance the lottery’s trading and risk management capabilities.

 OpenBet Extends Partnership with Danske Spil

A Decade-Long Relationship

The relationship between OpenBet and Danske Spil began in 2013, marking over a decade of successful collaboration in pushing the boundaries of sports betting innovation. This partnership has been pivotal in providing Danske Spil with advanced technologies and solutions, ensuring they remain at the forefront of the betting industry.

Managed Trading Services: A New Chapter

With the latest agreement, Danske Spil will transition its trading and risk management services to OpenBet’s Managed Trading Services. The MTS is managed by a dedicated team of over 100 traders, offering 24/7 global coverage. This service is designed to optimize trading operations and enhance risk management, providing a robust platform for Danske Spil to deliver superior betting experiences to its customers.

Nikos Konstakis, Chief Commercial Officer of OpenBet, commented on the expanded partnership, saying, “Our long-standing partnership with Danske Spil has always been about pushing the boundaries of innovation in sports betting. The new expanded agreement is a testament to the partnership and commitment of both teams working towards a shared vision across Danske Spil and OpenBet. The introduction of our Managed Trading Services marks another important step towards that shared goal. We look forward to continuing driving unparalleled value to Danske Spil and its customers.”

Enhancing Sports Betting with Self-Trade Options

In addition to MTS, the extension includes the integration of a Self-Trade option for football markets. This feature allows bettors more control over their wagers, enhancing user engagement and satisfaction. By offering more flexible and user-friendly betting options, Danske Spil aims to cater to the evolving needs of its diverse customer base.

Jens Nielsen, Sports Betting Director of Danske Spil, expressed his enthusiasm about the extended partnership, stating, “OpenBet has been a close partner of Danske Spil since 2013 and remains very important for us in continuously achieving our ambition of delivering the strongest, most user-friendly and entertaining sports betting experiences possible to our clients. With the extended agreement, we look forward to expanding the partnership by including new services. OpenBet will thus continue to play a pivotal role in our strive to meet the evolving needs of our players. We are in a good position to further evolve our online and retail offering, bringing the safest and most interesting products to our loyal customer base.”

Innovative Solutions for Compliance and Fraud Protection

Prior to this extension, OpenBet introduced a new geolocation product, powered by Amazon Web Services (AWS). This innovative solution allows operators to accurately locate and monitor customers for compliance purposes, significantly enhancing security measures. Moreover, it plays a crucial role in fraud protection, ensuring both operators and customers are safeguarded against fraudulent activities.

A Future of Continuous Innovation

The extended partnership between OpenBet and Danske Spil underscores a shared commitment to continuous innovation and excellence in sports betting. As both companies work together, they aim to deliver unmatched value and superior betting experiences to their customers. This collaboration not only strengthens their positions in the industry but also sets a benchmark for others to follow.

Conclusion: The Partnership

The renewed and expanded partnership between OpenBet and Danske Spil is a significant milestone in the world of sports betting. By integrating advanced services like Managed Trading Services and Self-Trade options, and by leveraging cutting-edge technologies for compliance and fraud protection, both entities are poised to lead the market with innovative and customer-centric solutions.

FAQs About OpenBet Partnership with Danske Spil

1. What is the nature of the partnership between OpenBet and Danske Spil?

OpenBet has extended its partnership with Danske Spil, the Danish national lottery, focusing on integrating OpenBet’s Managed Trading Services (MTS) and Self-Trade options for football markets.

2. How long has the partnership between OpenBet and Danske Spil been in place?

The partnership between OpenBet and Danske Spil has been in place for over 11 years, starting in 2013.

3. What are Managed Trading Services (MTS)?

Managed Trading Services (MTS) is a comprehensive trading and risk management service offered by OpenBet. It is managed by a team of over 100 traders who provide 24/7 global coverage, optimizing trading operations and enhancing risk management.

4. What benefits does MTS provide to Danske Spil?

MTS helps Danske Spil to optimize its trading operations, enhance risk management, and deliver superior betting experiences to its customers by offering continuous global coverage and advanced trading solutions.

5. What is the Self-Trade option introduced in the extended partnership?

The Self-Trade option is a new feature for football markets that allows bettors more control over their wagers, enhancing user engagement and satisfaction.

6. Who commented on the expanded partnership from OpenBet’s side?

Nikos Konstakis, Chief Commercial Officer of OpenBet, commented on the expanded partnership, emphasizing the commitment to innovation and driving value for Danske Spil and its customers.

7. What did Jens Nielsen, Sports Betting Director of Danske Spil, say about the partnership?

Jens Nielsen expressed that OpenBet has been a close and important partner since 2013, and the extended agreement will help Danske Spil continue to deliver strong, user-friendly, and entertaining sports betting experiences.

8. What new product did OpenBet launch prior to the partnership extension?

Prior to the extension, OpenBet launched a new geolocation product powered by Amazon Web Services (AWS). This product enhances compliance by accurately locating and monitoring customers and provides robust fraud protection.

9. How does the geolocation product benefit operators and customers?

The geolocation product allows operators to comply with regulations by accurately locating customers and provides enhanced fraud protection for both operators and customers.

10. What is the overall goal of the extended partnership between OpenBet and Danske Spil?

The overall goal is to continue pushing the boundaries of innovation in sports betting, delivering unmatched value, and providing superior betting experiences to customers.

11. How does the extended partnership impact Danske Spil’s position in the market?

The extended partnership strengthens Danske Spil’s position in the market by incorporating advanced services and technologies, allowing them to meet the evolving needs of their players and maintain a competitive edge.