Newcastle United and LeoVegas Group have announced a significant extension to their existing partnership with BetMGM, further solidifying the relationship between the Premier League club and the sports betting brand. This agreement follows BetMGM’s successful launch in the UK, fronted by the iconic Chris Rock, and the initial partnership as the Official Club Partner of the Magpies for the 2023/24 season.
Newcastle United and LeoVegas Group Extend Partnership with BetMGM
BetMGM’s First Year with Newcastle United
Within the first year of collaboration, BetMGM has made substantial strides in increasing its brand visibility and engagement through various channels at St James’ Park. The branding of BetMGM has become a familiar sight on the stadium’s LED boards, big screens, and static advertising spaces, creating a significant impact on fans and visitors alike.
Brand Visibility and Engagement
The strategic placement of BetMGM’s branding around St James’ Park has not only enhanced the brand’s visibility but also fostered deeper engagement with the fans. This visibility is crucial in driving brand recognition and loyalty among the club’s dedicated supporters.
Exclusive Content and Experiences
BetMGM has leveraged its partnership with Newcastle United to create exclusive content and experiences involving the club’s first-team players. These initiatives have included special promotions, meet-and-greet events, and unique behind-the-scenes content that resonates with fans and enhances their connection to both the club and the BetMGM brand.
Statements from Key Figures
Peter Silverstone, Newcastle United CCO
Newcastle United’s Chief Commercial Officer, Peter Silverstone, highlighted the success of the first year of partnership, stating, “Newcastle United and BetMGM have had an exceptional first year together. We have helped BetMGM to drive brand awareness and engagement in key markets, supporting its aim to create the world’s greatest iGaming experience. This new agreement is testament to how effective the club’s profile and support have been to BetMGM, and we are delighted to enhance our support of one another on the next step of our exciting journeys.”
Sam Behar, BetMGM UK Director
Echoing Silverstone’s sentiments, Sam Behar, BetMGM UK’s Director, expressed his enthusiasm for the continued collaboration: “Our BetMGM partnership with Newcastle United has been a success and we are delighted to continue building on this fruitful collaboration. The club is incredibly ambitious and their drive perfectly aligns with our Group’s core values. I can’t wait to get this season started and see Newcastle United continue on their journey.”
Strategic Importance of the Partnership
Aligning Ambitions and Values
The partnership between BetMGM and Newcastle United is not just about branding; it is a strategic alignment of ambitions and values. Newcastle United’s ambition on the field mirrors BetMGM’s commitment to providing top-notch iGaming experiences, making this partnership a natural and effective fit.
Driving Mutual Success
Both BetMGM and Newcastle United have seen mutual benefits from this partnership. For BetMGM, the association with a prominent Premier League club has driven brand recognition and customer engagement. For Newcastle United, the partnership has brought in significant commercial support, aiding the club in its various endeavors.
Expansion of BetMGM’s Presence in the Premier League
This extension with Newcastle United comes on the heels of BetMGM securing a new partnership with another Premier League club, Wolves. The LeoVegas brand, part of the BetMGM group, has become the official European betting partner for Wolves for the next two seasons. This expansion highlights BetMGM’s strategy to establish a strong presence in the Premier League, tapping into one of the most passionate and engaged football audiences in the world.
LeoVegas Group’s Role
LeoVegas Group plays a pivotal role in these partnerships, leveraging its extensive experience in the gaming industry to support BetMGM’s growth and visibility in the European market. The group’s expertise ensures that BetMGM can deliver a seamless and enjoyable betting experience for fans of both Newcastle United and Wolves.
Future Initiatives and Fan Engagement
Looking ahead, BetMGM and Newcastle United plan to introduce more innovative initiatives designed to enhance fan engagement. These initiatives will likely include new content formats, interactive experiences, and exclusive promotions tailored specifically for Newcastle United supporters.
Enhancing the Fan Experience
By continuously exploring new ways to engage with fans, BetMGM aims to enhance the overall matchday experience and deepen the connection between the club and its supporters. These efforts will help foster a loyal and engaged fanbase, benefiting both the club and the brand.
Commitment to Responsible Gambling
A key component of BetMGM’s strategy is its commitment to promoting responsible gambling. As part of this partnership, BetMGM will continue to implement and promote responsible gambling measures, ensuring that fans can enjoy a safe and enjoyable betting experience.
Conclusion: The Partnership
The extension of the partnership between Newcastle United and BetMGM marks a significant milestone for both entities. This collaboration has proven to be mutually beneficial, driving brand awareness and engagement while supporting the ambitions of both the club and the sports betting brand. As BetMGM continues to expand its presence in the Premier League, fans can look forward to more exciting initiatives and enhanced experiences in the seasons to come.
FAQs About the Newcastle United and LeoVegas Group Extend Partnership with BetMGM
1. What is the new partnership deal between Newcastle United and BetMGM?
Newcastle United and LeoVegas Group have extended their partnership with BetMGM, continuing BetMGM’s role as the Official Club Partner of Newcastle United for the 2023/24 season.
2. When did BetMGM launch in the UK and who fronted the launch?
BetMGM launched in the UK in September, with the launch fronted by the iconic Chris Rock.
3. How has BetMGM’s branding been made visible at St James’ Park?
BetMGM’s branding has been prominently displayed on St James’ Park’s LED boards, big screens, and static advertising spaces, increasing the brand’s visibility and engagement with fans.
4. What exclusive content and experiences has BetMGM created with Newcastle United?
BetMGM has created exclusive content and experiences involving Newcastle United’s first-team players, including special promotions, meet-and-greet events, and unique behind-the-scenes content.
5. What did Newcastle United’s CCO, Peter Silverstone, say about the partnership?
Peter Silverstone stated, “Newcastle United and BetMGM have had an exceptional first year together. We have helped BetMGM to drive brand awareness and engagement in key markets, supporting its aim to create the world’s greatest iGaming experience.”
6. How did BetMGM UK Director, Sam Behar, describe the partnership with Newcastle United?
Sam Behar said, “Our BetMGM partnership with Newcastle United has been a success and we are delighted to continue building on this fruitful collaboration. The club is incredibly ambitious and their drive perfectly aligns with our Group’s core values.”
7. What other Premier League club has BetMGM recently partnered with?
BetMGM has also secured a new partnership with Wolves, making the LeoVegas brand the club’s official European betting partner for the next two seasons.
8. How does the partnership with Newcastle United benefit BetMGM and the club?
The partnership drives brand recognition and customer engagement for BetMGM, while providing Newcastle United with significant commercial support and enhancing the matchday experience for fans.
9. What future initiatives are planned as part of this partnership?
BetMGM and Newcastle United plan to introduce more innovative initiatives designed to enhance fan engagement, including new content formats, interactive experiences, and exclusive promotions.
10. How does BetMGM promote responsible gambling in this partnership?
BetMGM is committed to promoting responsible gambling by implementing and promoting responsible gambling measures, ensuring fans can enjoy a safe and enjoyable betting experience.
