NeoGames Studio Partners with Hungary’s Szerencsejáték Zrt. to Elevate iLottery Experience

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In a significant advancement for the European iLottery landscape, NeoGames Studio, a subsidiary of Aristocrat Interactive, has entered into a five-year agreement with Szerencsejáték Zrt. (SzZrt.), Hungary’s National Lottery operator. This collaboration aims to introduce NeoGames Studio’s innovative eInstant games to the Hungarian market, seamlessly integrating into SzZrt.’s existing iLottery platform.

NeoGames Studio Partners with Hungary’s Szerencsejáték Zrt. to Elevate iLottery Experience

Strategic Integration of eInstant Games

The partnership will commence with the launch of eight eInstant game titles, with an additional five slated for release in the near future. This strategic rollout is designed to enrich the gaming portfolio available to Hungarian players, offering a diverse array of engaging and interactive content.

NeoGames Studio’s Expanding Global Footprint

This agreement marks a significant milestone for NeoGames Studio, bringing their total number of lottery partnerships to 31 worldwide, with 18 in Europe. A recent example of their European expansion includes a deal to supply eInstant games to the Kentucky Lottery through a partnership with IGT.

Commitment to Quality and Innovation

Sándor Uszkay-Boiskó, SzZrt.’s Director of Strategy, emphasized the importance of this collaboration: “We are committed to providing our players with the best possible portfolio of gaming options, something NeoGames Studio has built a strong reputation for. Their localized content and innovative approach will help us continue to expand our capabilities and engage our players in new ways, while strictly adhering to responsible gaming principles.”

Chris Shaban, Aristocrat Interactive’s iLottery Managing Director, echoed this sentiment: “We’re thrilled to be able to continue fueling the growth of iLottery on a global scale, as we introduce our best-in-class eInstant games to Hungarian lottery players through the country’s largest gambling operator. This deal with SzZrt. will introduce Hungarian players to new, exciting game titles and localized content.”

About NeoGames Studio

NeoGames Studio is renowned for its comprehensive suite of iLottery solutions, encompassing robust technology platforms, a diverse portfolio of engaging games, and a range of value-added services. Their commitment to innovation and quality has solidified their position as a trusted partner for lotteries worldwide.

About Szerencsejáték Zrt.

Established in 1991, Szerencsejáték Zrt. is Hungary’s largest gambling service provider, holding exclusive rights to distribute number draw games, sports bets, and prize draw tickets throughout the country. The company operates a variety of games, including five-number draw lottery, six-number draw lottery, Scandinavian Lotto, Joker, Keno, Luxor, and Puttó, among others.

Looking Ahead

This partnership between NeoGames Studio and Szerencsejáték Zrt. signifies a promising advancement in Hungary’s iLottery sector. By leveraging NeoGames’ innovative eInstant games and SzZrt.’s established platform, Hungarian players can anticipate an enriched and engaging gaming experience.

FAQs About NeoGames Studio and Szerencsejáték Zrt. Partnership

1. What is the new agreement between NeoGames Studio and Szerencsejáték Zrt.?

NeoGames Studio, a subsidiary of Aristocrat Interactive, has signed a five-year agreement with Hungary’s National Lottery, Szerencsejáték Zrt. (SzZrt.), to provide its eInstant games via direct integration into SzZrt.’s iLottery platform.

2. What type of games will be introduced under this partnership?

Initially, eight eInstant game titles will be launched on the SzZrt. platform, with an additional five games planned for release soon. These games are designed to offer an engaging and interactive lottery experience for Hungarian players.

3. How many lottery partnerships does NeoGames Studio have globally?

With this latest agreement, NeoGames Studio now has 31 lottery partnerships worldwide, including 18 in Europe.

4. What is the significance of this deal for Hungary’s iLottery market?

The partnership enhances the Hungarian iLottery ecosystem by integrating high-quality, localized eInstant games, increasing engagement while maintaining strict responsible gaming principles.

5. Who are the key figures commenting on this partnership?

Sándor Uszkay-Boiskó, Strategy Director at SzZrt., highlighted the importance of NeoGames’ localized content and innovation in expanding Hungary’s gaming options.
Chris Shaban, Aristocrat Interactive iLottery Managing Director, emphasized that this deal helps grow iLottery on a global scale, introducing high-quality eInstant games to Hungarian players.

6. What is NeoGames Studio known for?

NeoGames Studio specializes in iLottery solutions, providing cutting-edge technology platforms, engaging lottery games, and value-added services to various global lottery operators.

7. What is Szerencsejáték Zrt., and what games does it offer?

Szerencsejáték Zrt. is Hungary’s largest gambling service provider, holding exclusive rights to distribute number draw games, sports bets, and prize draw tickets. It operates a variety of lottery games, including five-number draw lottery, six-number draw lottery, Scandinavian Lotto, Joker, Keno, Luxor, and Puttó.

8. How does this deal impact Hungarian lottery players?

Hungarian players will gain access to new, high-quality eInstant games, enriching their lottery experience with more interactive and engaging content.