In an exciting development for the online lottery industry, NeoGames has embarked on a seven-year collaboration with the New Hampshire Lottery Commission (NHLC). This landmark deal will see NeoGames providing turnkey iLottery solutions starting from July next year. The comprehensive agreement includes player account management, central gaming systems, a new NHLC website, a mobile app, and an enhanced NHLC loyalty program developed in partnership with Gambyt. Additionally, NeoGames will offer marketing and personalization services through its NeoEngage customer engagement solution.

NeoGames’ New 7-Year Partnership with New Hampshire Lottery Commission

Revolutionizing NHLC’s Digital Experience

The NHLC, established as the first state-run lottery in the United States, launched its iLottery in 2018. Since then, the organization has continuously sought innovative ways to enhance the customer experience for players in the Granite State. This new contract with NeoGames represents a significant step in this ongoing evolution, aiming to deliver a more personalized and engaging digital lottery experience.

Comprehensive iLottery Solutions

NeoGames’ role in this partnership extends beyond just providing the technological backbone for NHLC’s digital operations. Their turnkey iLottery solutions encompass a wide range of services designed to streamline and enhance the lottery’s digital offerings:

• Player Account Management: NeoGames will implement a robust player account management system, ensuring a seamless and secure user experience.
• Central Gaming Systems: The central gaming systems provided by NeoGames will support the efficient operation of the lottery’s digital games, ensuring reliability and scalability.
• NHLC Website and Mobile App: A newly designed website and mobile app will provide players with easy access to lottery games and services, enhancing user engagement and convenience.
• Loyalty Program: In partnership with Gambyt, NeoGames will develop an additional loyalty program to reward and retain NHLC players.

Marketing and Personalization with NeoEngage

To further bolster NHLC’s digital strategy, NeoGames will provide marketing and personalization services through NeoEngage. This customer engagement solution is designed to tailor the lottery experience to individual players, fostering greater loyalty and satisfaction. By leveraging advanced data analytics and targeted marketing campaigns, NeoEngage will help NHLC reach new heights in player engagement and retention.

Executive Insights

Charlie McIntyre, Executive Director at New Hampshire Lottery, expressed his enthusiasm for the continued partnership with NeoGames, saying, “We are pleased to continue our journey with NeoGames, a proven iLottery industry leader who has been a strong ally and an important technology and strategic partner as we have grown. This new contract further establishes our goal of enhancing our digital offering to be personalized and cater to the ever-evolving iLottery marketplace and the needs of our players.”

Chris Shaban, Managing Director iLottery at NeoGames, also commented on the significance of the partnership, stating, “We are thrilled to be selected by the New Hampshire Lottery as its provider for a complete iLottery solution, helping to reinforce its reputation as one of the leading lotteries in North America.”

Expanding NeoGames’ Reach

The partnership with NHLC is not just a milestone for the New Hampshire Lottery but also a significant development for NeoGames. The company’s content will be distributed by NHLC as part of the agreement, enhancing NeoGames’ distribution network and partnership portfolio. This expansion is expected to boost NeoGames’ global brand recognition, especially following its acquisition by Aristocrat in April.

Conclusion: The Collaboration

NeoGames’ new seven-year collaboration with the New Hampshire Lottery Commission marks a transformative period for both organizations. By integrating advanced iLottery solutions, a comprehensive loyalty program, and personalized marketing services, this partnership aims to elevate the digital lottery experience for players in New Hampshire. With the support of NeoGames’ innovative technology and strategic expertise, NHLC is poised to continue its legacy as a pioneer in the lottery industry.

FAQs about NeoGames’ Partnership with the New Hampshire Lottery Commission

1. What is the new partnership between NeoGames and the New Hampshire Lottery Commission?

NeoGames has entered a seven-year collaboration with the New Hampshire Lottery Commission (NHLC) to provide turnkey iLottery solutions. This partnership includes player account management, central gaming systems, a new NHLC website, a mobile app, and a loyalty program developed in partnership with Gambyt. Additionally, NeoGames will offer marketing and personalization services through its NeoEngage customer engagement solution.

2. When will the new iLottery solutions from NeoGames be implemented?

The new iLottery solutions provided by NeoGames will be implemented starting from July next year.

3. What are some of the key services NeoGames will provide to NHLC?

NeoGames will provide several key services to NHLC, including:

• Player account management
• Central gaming systems
• A new NHLC website and mobile app
• An additional loyalty program developed with Gambyt
• Marketing and personalization services through NeoEngage

4. What is the NeoEngage customer engagement solution?

NeoEngage is a customer engagement solution offered by NeoGames that provides marketing and personalization services. It aims to tailor the lottery experience to individual players, enhancing engagement and satisfaction through advanced data analytics and targeted marketing campaigns.

5. How will the new partnership benefit NHLC players?

The partnership will benefit NHLC players by offering a more personalized and engaging digital lottery experience. Players will have access to a new website and mobile app, a robust player account management system, and an enhanced loyalty program. Additionally, targeted marketing and personalization services will cater to individual player preferences.

6. What did Charlie McIntyre, Executive Director at New Hampshire Lottery, say about the partnership?

Charlie McIntyre expressed enthusiasm for the continued partnership, stating, “We are pleased to continue our journey with NeoGames, a proven iLottery industry leader who has been a strong ally and an important technology and strategic partner as we have grown. This new contract further establishes our goal of enhancing our digital offering to be personalized and cater to the ever-evolving iLottery marketplace and the needs of our players.”

7. How will this partnership impact NeoGames?

The partnership will expand NeoGames’ distribution network and partnership portfolio, enhancing its global brand recognition. The agreement includes the distribution of NeoGames’ content by NHLC, further increasing its reach in the lottery industry.

8. What did Chris Shaban, Managing Director iLottery at NeoGames, say about the partnership?

Chris Shaban commented, “We are thrilled to be selected by the New Hampshire Lottery as its provider for a complete iLottery solution, helping to reinforce its reputation as one of the leading lotteries in North America.”

9. How does this partnership align with NHLC’s history and goals?

The NHLC was the first state-run lottery in the US and has been a pioneer in the lottery industry. The partnership with NeoGames aligns with NHLC’s goal of enhancing its digital offerings and providing a personalized, engaging experience for players, continuing its legacy of innovation.

10. What is the significance of the NHLC loyalty program developed with Gambyt?

The loyalty program developed with Gambyt is designed to reward and retain NHLC players, adding an extra layer of engagement and value to the digital lottery experience. This program aims to increase player loyalty and satisfaction through targeted rewards and incentives.