LeoVegas Group, a leading global online gaming operator, has announced a significant strategic move to integrate EveryMatrix’s OddsMatrix odds feed into its operations. This collaboration marks a pivotal step for LeoVegas as it transitions towards developing its own proprietary sportsbook platform, aiming to enhance its market presence and operational efficiency.

LeoVegas Group Enhances Sportsbook with EveryMatrix’s OddsMatrix Integration

The integration of OddsMatrix, a highly advanced odds feed solution, will empower LeoVegas to leverage global sports coverage, real-time market odds, and optimized trading strategies. This will significantly bolster LeoVegas’ sportsbook offerings across multiple jurisdictions, ensuring a more competitive and tailored betting experience for users worldwide.

Strengthening Sportsbook Operations with Advanced Technology

LeoVegas, renowned for its mobile-first approach and innovative gaming solutions, continues to expand its footprint in the sports betting industry. The partnership with EveryMatrix aligns with LeoVegas’ strategic vision of reducing dependency on third-party sportsbook platforms while enhancing control over odds management, pricing models, and market efficiency.

By integrating OddsMatrix, LeoVegas will gain access to a suite of tools that facilitate benchmarking odds, refining trading strategies, and improving market liquidity. This move is expected to enhance betting margins and profitability, further solidifying LeoVegas’ position as a top-tier sportsbook operator.

A Milestone in LeoVegas’ 13-Year Journey

As LeoVegas celebrates 13 years in the industry in 2025, this latest development underscores the company’s commitment to continuous innovation and growth. The decision to integrate EveryMatrix’s cutting-edge technology highlights LeoVegas’ focus on delivering a superior sports betting experience to its global user base.

Gustaf Hagman, CEO of LeoVegas Group, emphasized the significance of this partnership, stating, “As we celebrate our 13th anniversary, this integration represents a major milestone in our journey towards self-sufficiency in the sportsbook industry. We are excited to leverage OddsMatrix’s powerful capabilities to optimize our offerings and create a seamless betting experience for our customers.”

Customized Integration for Operational Excellence

Unlike standard odds feed solutions, OddsMatrix will be tailored to fit LeoVegas’ specific operational requirements. This customization will enable LeoVegas to:

• Benchmark odds against competitors to ensure the most competitive pricing in the market.
• Refine pricing models for different markets, improving user engagement and retention.
• Enhance market efficiency by leveraging real-time data and advanced analytics.

This strategic investment in sportsbook technology aligns with LeoVegas’ overarching goal of maintaining technological superiority and increasing its competitive edge in the rapidly evolving online betting industry.

EveryMatrix’s Expansion and Recent Successes

EveryMatrix, a well-established provider of B2B iGaming solutions, continues to strengthen its market position with high-profile partnerships. In addition to this agreement with LeoVegas, EveryMatrix recently secured a major public procurement contract to supply Norsk Tipping, Norway’s state-owned gambling operator, with gaming content.

Erik Nyman, President of EveryMatrix Americas, expressed his enthusiasm for the partnership, stating, “We’re delighted to collaborate with a household name like LeoVegas Group. This integration comes at a crucial time as LeoVegas expands its global operations and transitions towards a proprietary sportsbook. We are confident that OddsMatrix will significantly enhance their trading capabilities and market positioning.”

Implications for the Global Sports Betting Industry

The integration of EveryMatrix’s OddsMatrix into LeoVegas’ sportsbook operations signifies a broader trend within the online betting industry. More operators are now shifting towards proprietary solutions to gain greater control over their offerings and improve overall profitability. This strategic shift allows betting operators to:

• Reduce costs associated with third-party providers.
• Gain deeper insights into user behavior and market trends.
• Enhance flexibility in product development and innovation.

By choosing EveryMatrix as a technology partner, LeoVegas is positioning itself for long-term success in the competitive sports betting landscape.

Future Prospects for LeoVegas and EveryMatrix

With this strategic partnership in place, both LeoVegas and EveryMatrix are poised for continued growth and expansion. The integration of OddsMatrix will not only strengthen LeoVegas’ sportsbook capabilities but also pave the way for further technological advancements and market expansions.

FAQs About LeoVegas Group & EveryMatrix’s OddsMatrix Integration

1. What is the partnership between LeoVegas and EveryMatrix about?

LeoVegas Group has partnered with EveryMatrix to integrate its OddsMatrix odds feed into LeoVegas’ sportsbook operations. This collaboration aims to enhance LeoVegas’ market presence and operational efficiency as it transitions towards its own proprietary sportsbook platform.

2. What is EveryMatrix’s OddsMatrix?

OddsMatrix is an advanced odds feed solution developed by EveryMatrix. It provides global sports coverage, real-time market odds, and optimized trading strategies, allowing operators like LeoVegas to improve their sportsbook offerings and market competitiveness.

3. How will this integration benefit LeoVegas?

The integration of OddsMatrix will enable LeoVegas to:

• Access global sports coverage and market odds.
• Refine pricing models for improved betting margins.
• Enhance market efficiency through real-time data and analytics.
• Reduce reliance on third-party sportsbook platforms.

4. Why is LeoVegas moving towards its sportsbook platform?

LeoVegas aims to gain greater control over its betting operations, reduce costs associated with third-party providers, and improve the customization and efficiency of its sportsbook offerings.

5. How does this partnership align with LeoVegas’ long-term strategy?

LeoVegas is focusing on technological advancements and innovation in the sportsbook industry. The OddsMatrix integration marks a milestone in its 13-year journey, reinforcing its commitment to delivering an optimized and competitive sports betting experience.

6. What are the key features of the customized OddsMatrix integration?

Unlike a standard solution, OddsMatrix for LeoVegas will be tailored to:

• Benchmark odds against competitors for competitive pricing.
• Refine pricing models to enhance user engagement.
• Leverage real-time data for improved trading strategies.

7. What has EveryMatrix achieved recently?

In addition to the LeoVegas partnership, EveryMatrix recently won a public procurement contract to supply Norsk Tipping, Norway’s state-owned gambling operator, with gaming content.

8. What did EveryMatrix’s executives say about this collaboration?

Erik Nyman, President of EveryMatrix Americas, expressed enthusiasm, stating that LeoVegas’ transition to a proprietary sportsbook is a significant step, and OddsMatrix will play a crucial role in enhancing its market position.