In a move that underscores its position as a leader in the global sports betting industry, Kambi Group has extended its longstanding partnership with Rush Street Interactive (RSI), a prominent operator in the online casino and sports betting markets across the Americas. This new multi-year agreement, marking the second extension of their collaboration, solidifies a relationship that began in 2018 and highlights the mutual success both companies have achieved over the years.

Kambi Group Extends Partnership with Rush Street Interactive

A Partnership Built on Innovation and Success

The partnership between Kambi and RSI has been a cornerstone of RSI’s success in the highly competitive sports betting and online gaming markets. Kambi’s state-of-the-art sportsbook platform, combined with its core trading and risk management services, has been integral to RSI’s ability to deliver a seamless and engaging betting experience to its customers. By extending this partnership, both companies are positioning themselves to capitalize on future opportunities and continue driving innovation in the industry.

Kambi’s Role in RSI’s Multi-Channel Strategy

Under the terms of the extended agreement, Kambi will continue to power RSI’s sportsbook operations across multiple digital channels, including websites and mobile applications. This multi-channel approach is critical to RSI’s strategy of providing a comprehensive and accessible betting experience to its diverse customer base.

Kambi’s platform is currently operational in 15 U.S. states, as well as in Ontario, Canada, and several Latin American countries, including Colombia, Mexico, and Peru. The widespread presence of Kambi-powered sportsbooks underscores the scalability and robustness of the platform, which is capable of supporting RSI’s growth across various markets and regulatory environments.

Leadership Perspectives on the Extended Partnership

The extension of the partnership has been met with enthusiasm from both companies. Werner Becher, CEO of Kambi, expressed his delight at the continuation of the collaboration, stating, “We are delighted to extend our partnership with RSI, a company that has firmly established itself as one of the leading operators in the Americas.” Becher’s comments reflect the strong relationship that has developed between the two companies, built on a shared commitment to excellence and innovation.

Richard Schwartz, CEO of RSI, also commented on the extension, emphasizing the strategic importance of the partnership. “We are pleased to have this extension with Kambi so we can continue to execute on our strategy of pairing a market-leading sportsbook platform with RSI’s ability to pioneer fun, new to the industry, betting experiences for our players.” Schwartz’s remarks highlight RSI’s focus on delivering unique and engaging experiences to its customers, made possible through the support of Kambi’s cutting-edge technology.

The Role of Technology in Driving Market Leadership

Technology is at the heart of the success of both Kambi and RSI. Kambi’s sportsbook platform is renowned for its flexibility, reliability, and ability to adapt to the rapidly changing demands of the sports betting industry. The platform’s core trading and risk management services are essential for ensuring that RSI can offer competitive odds, manage risks effectively, and provide a secure and fair betting environment for its customers.

RSI, on the other hand, has leveraged this technology to create a proprietary online gaming platform that integrates seamlessly with Kambi’s services. This integration allows RSI to offer a unified and consistent experience across all its digital channels, which is critical for maintaining customer satisfaction and loyalty in a highly competitive market.

Expanding the Reach: Kambi and RSI in the Americas

The continued partnership between Kambi and RSI is particularly significant given the ongoing expansion of the sports betting market in the Americas. With sports betting now legal in multiple U.S. states and countries across Latin America, both companies are well-positioned to capitalize on these emerging opportunities.

Kambi’s platform, with its proven track record of scalability and compliance with various regulatory requirements, provides RSI with the tools it needs to expand its operations into new markets quickly and efficiently. This ability to scale and adapt is a key competitive advantage, allowing RSI to enter new markets with confidence and establish itself as a leader in the region.

Recent Developments and Future Prospects

The extension of the Kambi-RSI partnership comes on the heels of several significant developments for both companies. In July 2024, Kambi successfully completed the migration of the Virgin Bet brand onto its platform, further demonstrating the platform’s capability to handle complex integrations and support large-scale operations.

Looking ahead, the partnership between Kambi and RSI is expected to continue driving growth and innovation in the sports betting industry. As both companies explore new opportunities and expand their presence in the Americas and beyond, their collaboration will likely serve as a model for how technology and strategic partnerships can create lasting value in the competitive world of online gaming and sports betting.

FAQs About Kambi Group Partnership with Rush Street Interactive

1. What is the nature of the partnership between Kambi Group and Rush Street Interactive (RSI)?

The partnership between Kambi Group and RSI involves Kambi providing its sportsbook platform along with core trading and risk management services, which are integrated into RSI’s proprietary online gaming platform. This collaboration has been ongoing since 2018.

2. What does the new multi-year agreement between Kambi and RSI entail?

The new multi-year agreement is the second extension of their partnership, ensuring that Kambi continues to support RSI’s sportsbook operations across multiple digital channels, including websites and mobile applications.

3. In which markets is the Kambi-powered sportsbook currently operational?

The Kambi-powered sportsbook is currently active in 15 U.S. states, Ontario in Canada, and several Latin American countries, including Colombia, Mexico, and Peru.

4. What are the key features of Kambi’s sportsbook platform?

Kambi’s sportsbook platform is known for its flexibility, reliability, and advanced trading and risk management services. It provides RSI with competitive odds, effective risk management, and a secure betting environment.

5. How does the partnership benefit Rush Street Interactive (RSI)?

The partnership allows RSI to leverage Kambi’s technology to deliver a seamless and engaging betting experience. It also enables RSI to expand its operations across new markets with confidence, maintaining a consistent user experience across all digital channels.

6. What did Kambi CEO Werner Becher say about the extended partnership?

Werner Becher, CEO of Kambi, expressed delight at the extension, highlighting RSI’s status as a leading operator in the Americas and reaffirming Kambi’s commitment to supporting RSI’s continued success.

7. What are Richard Schwartz’s thoughts on the extension of the partnership?

Richard Schwartz, CEO of RSI, emphasized that the extension allows RSI to continue executing its strategy of combining a market-leading sportsbook platform with the ability to create innovative and enjoyable betting experiences for their players.

8. How does this partnership impact the sports betting market in the Americas?

The partnership strengthens both companies’ positions in the expanding sports betting market across the Americas, providing them with the tools and technology needed to capitalize on new opportunities in this rapidly growing industry.

9. What recent development was completed by Kambi in July 2024?

In July 2024, Kambi completed the migration of the Virgin Bet brand onto its platform, showcasing the platform’s capability to handle complex integrations and support large-scale operations.